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Navy Curtains

soft demand (-29.9% this quarter) — Navy Curtains doesn't clear our bar today.

Flapen Score

33
Skip it

Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51

Market size 14Growth 10Conversion 15Competition 40Returns 44Price range 79Avg price 80Brand share 38Review moat 18Quality gap 55
This niche Category average · 5,777 niches

Is Navy Curtains profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Navy Curtains is a £55K/yr Amazon United Kingdom market (276K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov. Verdict: Skip it — 33/100.

Navy Curtains: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.9% over the last 90 days and 1.2% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr3K
Search volume / yr-29.9%276K
Conversion rate1.2%
Avg price£16.97

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers14 · 16
Top-5 product click share61%
Open market18%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement88%
New entrants (1y)4· 0 succeeded
Avg rating4.4★
Avg reviews16,927

Top Navy Curtains products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

16

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 93%

Open market

14%

  • Deconovo31%
  • MRTREES24%
  • VEHEDE21%
  • IR Imperial Rooms4%
  • INSPIRE HOMEWARE4%
  • RAYYAN LINEN3%
  • Open — no brand owns it (8 brands, 14%)

Navy Curtains demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume276KCVR1.2%Products26Brands14Top 5 Brands82%OOS Rate0.4%Rating4.4★Reviews16,927Avg BSR#41
10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Top Navy Curtains search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • navy curtains67K/yr
  • navy blue curtains40K/yr
  • blue curtains for bedroom24K/yr
  • blue blackout curtains16K/yr
  • light blue curtains15K/yr
  • blue curtains for living room16K/yr
  • blue and white curtains12K/yr
  • navy blackout curtains9K/yr
  • curtains blue10K/yr
  • baby blue curtains9K/yr

What reviews say buyers love and hate about Navy Curtains

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Quality-Overall29%

Brilliant quality

Value For Money12%

Excellent value for money

Color12%

Nice colour

Upholstery/Fabric Quality9%

Quality Curtains

Size-Overall7%

Nice size

What buyers complain about

88% of reviews
Material Quality25%

Not good material

Thickness25%

not keen about the sheer

Quality-Overall19%

Looks very cheap

Color Fading/Discoloration13%

These were used in a bedroom after 6 months they faded so badly

Advertised Vs Actual Product6%

should not be advertised as blackout if they are not

Navy Curtains return rate & reasons

Why buyers send it back, as a share of all return requests.

3.5%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
48%
2Color
28%
3Quality-Overall
6%
4Material Quality
5%
5Thin
3%

Common Navy Curtains questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Navy Curtains 33/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -29.9% over the last 90 days.
Search demand for Navy Curtains on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.8× the quietest.