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Navy Curtains

Fail

Demand is soft, at -29.9% this quarter, so Navy Curtains is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£55K/yr276K searches / yr
90-day growth
-29.9%search demand this quarter
Competition
61%top-5 click share · 14 brands · 16 sellers

Flapen Score

Navy Curtains against its category

The dotted line is the Home & Garden average. Past it, Navy Curtains is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Curtains market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Navy Curtains 276K times last year and spent an estimated £55K. The top 5 brands take 82% of clicks. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
-29.9%
Conversion, latest week
1.2%
Market size, estimated
£55Ka year
Peak month
November1.8× the quietest month
Top search term
navy curtains67K searches a year

02 · Price

A sale here is worth £16.97.

Listings sell for £16.97 on average, from £10.18 to £33.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £16.97 that is £2K to £4K a year per listing.

Average price
£16.97inside the $15 to $100 sweet spot
Price range
£10.18–£33.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #41 within Window Treatments. It carries 16,927 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#41in Window Treatments
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
16,927per listing
Listings tracked
26

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Navy Curtains products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

16

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 93%

Open market

14%

  • Deconovo31%
  • MRTREES24%
  • VEHEDE21%
  • IR Imperial Rooms4%
  • INSPIRE HOMEWARE4%
  • RAYYAN LINEN3%
  • Open — no brand owns it (8 brands, 14%)

Demand

Navy Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Navy Curtains search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • navy curtains67K/yr
  • navy blue curtains40K/yr
  • blue curtains for bedroom24K/yr
  • blue blackout curtains16K/yr
  • light blue curtains15K/yr
  • blue curtains for living room16K/yr
  • blue and white curtains12K/yr
  • navy blackout curtains9K/yr
  • curtains blue10K/yr
  • baby blue curtains9K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Curtains

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Material Quality”
3.5%of orders come back
“Not good material”
A buyer, on “Material Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Navy Curtains questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data