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Navy Curtains

Fail

Demand is soft, at -29.9% this quarter, so Navy Curtains is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£55K/yr276K searches / yr
90-day growth
-29.9%search demand this quarter
Competition
61%top-5 click share · 14 brands · 16 sellers

Flapen Score

Navy Curtains against its category

The dotted line is the Home & Garden average. Past it, Navy Curtains is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Curtains market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Navy Curtains 276K times last year and spent an estimated £55K. The top 5 brands take 82% of clicks. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
-29.9%
Conversion, latest week
1.2%
Market size, estimated
£55Ka year
Peak month
November1.8× the quietest month
Top search term
navy curtains67K searches a year

02 · Price

A sale here is worth £16.97.

Listings sell for £16.97 on average, from £10.18 to £33.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £16.97 that is £2K to £4K a year per listing.

Average price
£16.97inside the $15 to $100 sweet spot
Price range
£10.18–£33.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #41 within Window Treatments. It carries 16,927 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#41in Window Treatments
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
16,927per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Navy Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

16

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 93%

Open market

14%

  • Deconovo31%
  • MRTREES24%
  • VEHEDE21%
  • IR Imperial Rooms4%
  • INSPIRE HOMEWARE4%
  • RAYYAN LINEN3%
  • Open — no brand owns it (8 brands, 14%)

Demand

Navy Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Navy Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy curtains67K/yr
  • navy blue curtains40K/yr
  • blue curtains for bedroom24K/yr
  • blue blackout curtains16K/yr
  • light blue curtains15K/yr
  • blue curtains for living room16K/yr
  • blue and white curtains12K/yr
  • navy blackout curtains9K/yr
  • curtains blue10K/yr
  • baby blue curtains9K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Curtains

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality25%−0.13

Not good material

You get what you pay for they are ok quality is thin material would not say they are blackout at all

Poor quality material

Thickness25%−0.12

not keen about the sheer

They were too thick so didnt hang well

Very thin and are not blackout curtains

Quality-Overall19%+2.45

Looks very cheap

Quality not as expected

never this top quality

Color Fading/Discoloration13%−0.07

These were used in a bedroom after 6 months they faded so badly

Faded very quickly

Advertised Vs Actual Product6%+0.11

should not be advertised as blackout if they are not

they are not blackout as described

Love

Quality-Overall29%+2.45

Brilliant quality

Good quality curtains

No complaints

Value For Money12%0.00

Excellent value for money

Good for price

excellent value

Color12%−0.09

Nice colour

Beautiful colour and very good blackout

colour spot on

Upholstery/Fabric Quality9%+0.55

Quality Curtains

The curtains was perfect

nice fabric

Size-Overall7%+0.63

Nice size

Great length

fit well to window

Return

3.5% Return rate 82% Fixable by listing

Size-Overall48%▆▆▅▇█▇
Color28%▅██▆▅▅
Quality-Overall6%▃▄███▆

Looks very cheap

Quality not as expected

never this top quality

Material Quality5%█▄▃▃▂▅

Not good material

You get what you pay for they are ok quality is thin material would not say they are blackout at all

Poor quality material

Thin3%▆█▇█▁▄

FAQ

Common Navy Curtains questions

Answered from the same tracked data.