navy curtains
Skip itSoft demand (-29.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£16.97avg listing price — sweet spot $15–$100
Price range
Great£10.18–£33.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad16,926.85avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£55K£55K/yr · 276K searches
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, navy curtains is a £55K/yr Amazon United Kingdom market (276K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov. Verdict: Skip it — 33/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
navy curtains market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £42K–£51K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.4%
- Avg brand age
- 48 months
- Avg seller age
- 207 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
16
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
61%
Top 20: 93%
Open market
14%
- Deconovo31%
- MRTREES24%
- VEHEDE21%
- IR Imperial Rooms4%
- INSPIRE HOMEWARE4%
- RAYYAN LINEN3%
- Open — no brand owns it (8 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.8×
Top navy curtains search terms
- navy curtains67K/yr
- navy blue curtains40K/yr
- blue curtains for bedroom24K/yr
- blue blackout curtains16K/yr
- light blue curtains15K/yr
- blue curtains for living room16K/yr
- blue and white curtains12K/yr
- navy blackout curtains9K/yr
- curtains blue10K/yr
- baby blue curtains9K/yr
Top navy curtains products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Deconovo Curtains for Living Room Solid Thermal Insulated Curtains Eyelet Blackout Curtains for Bedroom 46 x 54 Inch Navy Blue 1 Pair
Deconovo£11.924.5★73,778 rev
VEHEDE Blackout Curtains 54 Inch Drop Eyelet Thermal Insulated Short Curtain for Bedroom Soft Small Living Room Window Curtains & Drapes W46 x L54 Inch Navy Blue 2 Panels
VEHEDE£11.584.5★566 rev
MRTREES Blue Curtains For Bedroom 66 Drop 2 Panels Eyelet Thermal Curtain for Living Room Soft Texture Window Treatments for Kids 46x66 Inch 117x167 CM
MRTREES£13.924.4★7,745 rev
MRTREES Blackout Curtains Bedroom 54 Drop 2 Panels Sky Blue Eyelet Thermal Curtain for Living Room Soft Texture Window Treatments for Kids 46x54 Inch 117x137 CM
MRTREES£16.814.4★7,745 rev
Imperial Rooms Blackout Curtains for Bedroom 46x54 Inch Eyelet Navy Curtains Window Treatments Super Soft Ring Top Living Room Curtain 2 Panels with Tiebacks
IR Imperial Rooms£10.494.4★1,299 rev
Newest
by launch date
M&J Home Blackout Curtains for Living Room Blue - Thermal Insulated Eyelet Curtains for Bedroom - Energy Saving - 46 x 54 Inch - 2 Panels
M&J Home£21.6725 rev
VEHEDE Blackout Curtains 54 Inch Drop Eyelet Thermal Insulated Short Curtain for Bedroom Soft Small Living Room Window Curtains & Drapes W46 x L54 Inch Sky Blue 2 Panels
VEHEDE£18.34566 rev
INSPIRE HOMEWARE 100% Blackout Curtains for Bedroom 46x54 Blue Linen Curtains Super Soft & Energy Saving Thermal Insulated Eyelet Curtain 2 panels with Matching Tiebacks
INSPIRE HOMEWARE£18.4760 rev
Bujasso Navy Full Blackout Curtains 54 inch Eyelet Crushed Velvet with Blackout Lining Drapes for Living Room Bedroom Thermal Insulated Room Darkening Curtains 2 Panels Grommet Top W46xL54
Bujasso£26.4383 rev
MIULEE Blackout Curtains Navy Eyelet 2 Panels 46x90 in
MIULEE£16.968,078 rev
Trending
90-day click momentumM&J Home Blackout Curtains for Living Room Blue - Thermal Insulated Eyelet Curtains for Bedroom - Energy Saving - 46 x 54 Inch - 2 Panels
M&J Home£21.673.8★
VEHEDE Blackout Curtains 54 Inch Drop Eyelet Thermal Insulated Short Curtain for Bedroom Soft Small Living Room Window Curtains & Drapes W46 x L54 Inch Sky Blue 2 Panels
VEHEDE£18.344.5★
MRTREES Blue Blackout Curtain 84 Inch Drop Thermal Door Curtain with Eyelet for Bedroom and Living Room 1 Panel 132x214 CM 52x84 Inch Sky Blue
MRTREES£13.094.3★
INSPIRE HOMEWARE 100% Blackout Curtains for Bedroom 46x54 Blue Linen Curtains Super Soft & Energy Saving Thermal Insulated Eyelet Curtain 2 panels with Matching Tiebacks
INSPIRE HOMEWARE£18.474.3★
RayyanLinen Readymade Blackout Thermal Eyelet Ring Top Pair of Curtains Including 2 Tiebacks (NAVY BLUE Width 46 x Drop 72)
RAYYAN LINEN£12.084.5★
What buyers say about navy curtains
What buyers praise and complain about, mined from review topics.What buyers love
“Brilliant quality”
“Excellent value for money”
“Nice colour”
“Quality Curtains”
“Nice size”
“Does exactly as advertised”
“Thick and heavy good material”
“Keeps the light out perfectly”
“Nice weight”
“it was so much easier”
What buyers complain about
“Not good material”
“not keen about the sheer”
“Looks very cheap”
“These were used in a bedroom after 6 months they faded so badly”
“should not be advertised as blackout if they are not”
Top return reasons
Common questions
- Is navy curtains profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Skip it (33/100).
- How competitive is the navy curtains niche?
- 14 brands and 16 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in navy curtains?
- Top complaints mined from reviews: Material Quality, Thickness, Quality-Overall. The return rate is 3.5%.
- When does demand for navy curtains peak?
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the navy curtains niche?
- Listings span £10.18–£33.61; the average listing price is £16.97 (sweet spot $15–$100). The average incumbent carries 16,927 reviews — the moat a new listing must climb.