Nativity Set
FailBuyers convert on only 0.2% of searches, so Nativity Set is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £30K/yr660K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 41%top-5 click share · 25 brands · 40 sellers
Flapen Score
Nativity Set against its category
The dotted line is the Home & Garden average. Past it, Nativity Set is stronger. Inside it, weaker.
Market
The Nativity Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nativity Set 660K times last year and spent an estimated £30K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 660K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 660K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £30Ka year
- Peak month
- December207.0× the quietest month
- Top search term
- nativity107K searches a year
02 · Price
A sale here is worth £25.07.
Listings sell for £25.07 on average, from £4.94 to £187.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £25.07 that is £3K to £6K a year per listing.
- Average price
- £25.07inside the $15 to $100 sweet spot
- Price range
- £4.94–£187.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£6K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 33.4% of listings are out of stock. The average listing ranks #587 within Seasonal Décor. It carries 518 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 76%
- Out of stock, average day
- 33.4%
- Average rank
- #587in Seasonal Décor
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 518per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Nativity Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mini Nativity Set in a Tin Box Portable Nativity Scene Decor Pocket Size Religious Holiday Decor 3D Mini Religious Holy Family Jesus Figurines Ornaments
- Price
- £8.54
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 6mo ago

Hebaogugu Christmas Nativity Set 2025 Xmas Nativity Scenes with Light Handmade Resin The Jesus of Birth Tabletop Scene for Home Decor (Medium 5pcs)
- Price
- £21.10
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1y ago

10Pcs Nativity Scene Set - Christmas Crib Manger Jesus Birth Hand Painted Resin Figurine for Stable Sculpture Traditional Xmas Home Decorations
- Price
- £9.67
- Rating
- 4.2/5
- Reviews
- 420
- Age
- 7y ago

Toyland Traditional Nativity Scene - Stable with 11 Nativity Characters - Christmas Decorations
- Price
- £24.81
- Rating
- 4.0/5
- Reviews
- 450
- Age
- 7y ago

Carousel Home and Gifts Traditional Nativity Set With 9 Detailed Figurines
- Price
- £13.92
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 7y ago
Trending
90-day click momentum
Gonggi Easter Holy Week Book Wooden Easters Resurrection Scene Set DIY Teaching Aid Christ Centered Keepsake Gift Handmade Family Home Decoration for Week Desktop Ornament
- Price
- £10.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Mini Nativity Set in a Tin Box Portable Nativity Scene Decor Pocket Size Religious Holiday Decor 3D Mini Religious Holy Family Jesus Figurines Ornaments
- Price
- £8.54
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 6mo ago

Zahoken Nativity Scene Sets | Christmas Nativity Set Manger Scene Christmas Figurine Collection Holy Family Religious Figurine Adornmen Indoor Outdoor
- Price
- £8.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Holy Family Nativity Set with Figures - Jesus Birth Set Miniature Statue Manger Crib Ornament Church Home Decor
- Price
- £11.30
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 3y ago

Gisela Graham Childrens Ceramic Nativity Set by Gisela Graham
- Price
- £17.11
- Rating
- 4.1/5
- Reviews
- 111
- Age
- 11y ago
Newest
by launch date
Mini Nativity Set in a Tin Box Portable Nativity Scene Decor Pocket Size Religious Holiday Decor 3D Mini Religious Holy Family Jesus Figurines Ornaments
- Price
- £8.54
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 6mo ago

Gonggi Easter Holy Week Book Wooden Easters Resurrection Scene Set DIY Teaching Aid Christ Centered Keepsake Gift Handmade Family Home Decoration for Week Desktop Ornament
- Price
- £10.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Zahoken Nativity Scene Sets | Christmas Nativity Set Manger Scene Christmas Figurine Collection Holy Family Religious Figurine Adornmen Indoor Outdoor
- Price
- £8.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

CHUANGLI Large Nativity Scene with Lights Nativity Story Resin Sculpted Hand Painted Nativity Figurine Set for Christmas Holy Family Manger Scene for Christmas Tabletop Decorations
- Price
- £36.84
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 1y ago

Marco Paul Large Wooden Christmas Nativity Scene Figurine Ornament - Traditional Christmas Decorations Religious Nativity Set Festive Home Decorative Display Tabletop Decor
- Price
- £16.50
- Rating
- 4.1/5
- Reviews
- 121
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
40
Top-5 brand share
48%
Top 20: 95%
Top-5 click share
41%
Top 20: 82%
Open market
45%
- Carousel Home and Gifts14%
- zhongko9%
- Hebaogugu9%
- SHATCHI8%
- Toyland8%
- CHUANGLI8%
Demand
Nativity Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 207.0×
Search terms
Top Nativity Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nativity107K/yr
- nativity set244K/yr
- nativity scene103K/yr
- nativity figures25K/yr
- christmas nativity sets34K/yr
- christmas nativity7K/yr
- christmas nativity scene11K/yr
- wooden nativity set15K/yr
- large nativity set10K/yr
- christmas crib15K/yr
Reviews and returns
What reviews say buyers love and hate about Nativity Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not painted very well
The details and paint are not of the highest standard,
Could have been painted by a blind man with crayons
Definitely not worth £19.99
pricey
Not as described
The characters are not in the same order as in the picture
small in size
Complete rubbish
the actual quality is bad
Poor quality - avoid
Love
Quality is great
I am delighted with the quality of it
Im actually very impressed to find this level of quality at this price
Beautiful and Heartwarming Display
They seem sturdy
It fits nicely on the shelf above the fire
Perfect for Small Spaces
Return
3.1% Return rate 33% Fixable by listing
small in size
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nativity Set questions
Answered from the same tracked data.









