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Nativity Set

Fail

Buyers convert on only 0.2% of searches, so Nativity Set is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£30K/yr660K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
41%top-5 click share · 25 brands · 40 sellers

Flapen Score

Nativity Set against its category

The dotted line is the Home & Garden average. Past it, Nativity Set is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nativity Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nativity Set 660K times last year and spent an estimated £30K. The top 5 brands take 48% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 660K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
660K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
0.2%
Market size, estimated
£30Ka year
Peak month
December207.0× the quietest month
Top search term
nativity107K searches a year

02 · Price

A sale here is worth £25.07.

Listings sell for £25.07 on average, from £4.94 to £187.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £25.07 that is £3K to £6K a year per listing.

Average price
£25.07inside the $15 to $100 sweet spot
Price range
£4.94–£187.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 33.4% of listings are out of stock. The average listing ranks #587 within Seasonal Décor. It carries 518 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
76%
Out of stock, average day
33.4%
Average rank
#587in Seasonal Décor
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
518per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Nativity Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£893£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

25 falling

Sellers

40

Top-5 brand share

48%

Top 20: 95%

Top-5 click share

41%

Top 20: 82%

Open market

45%

  • Carousel Home and Gifts14%
  • zhongko9%
  • Hebaogugu9%
  • SHATCHI8%
  • Toyland8%
  • CHUANGLI8%

Demand

Nativity Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 207.0×

Search terms

Top Nativity Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nativity107K/yr
  • nativity set244K/yr
  • nativity scene103K/yr
  • nativity figures25K/yr
  • christmas nativity sets34K/yr
  • christmas nativity7K/yr
  • christmas nativity scene11K/yr
  • wooden nativity set15K/yr
  • large nativity set10K/yr
  • christmas crib15K/yr

Reviews and returns

What reviews say buyers love and hate about Nativity Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality17%+0.18

Not painted very well

The details and paint are not of the highest standard,

Could have been painted by a blind man with crayons

Value For Money15%−0.18

Definitely not worth £19.99

pricey

Advertised Vs Actual Product15%−0.22

Not as described

The characters are not in the same order as in the picture

Size-Overall13%−0.12

small in size

Quality-Overall8%+0.34

Complete rubbish

the actual quality is bad

Poor quality - avoid

Love

Quality-Overall33%+0.34

Quality is great

I am delighted with the quality of it

Im actually very impressed to find this level of quality at this price

Display-Overall14%+1.18

Beautiful and Heartwarming Display

Strength14%+0.93

They seem sturdy

Size-Overall7%−0.12

It fits nicely on the shelf above the fire

Storage Capacity7%+0.57

Perfect for Small Spaces

Return

3.1% Return rate 33% Fixable by listing

Size-Overall23%▄██▁▁▁

small in size

Defective Material/Parts20%▅▁█▁▁▁
Frame Quality13%▁▁▁▁▁█
Mechanism Issues7%▁▁▁█▁▁
Balance/Stability7%█▁▁▁▁▁

FAQ

Common Nativity Set questions

Answered from the same tracked data.