Nativity Figures
FailShoppers spend only $29K a year here, so Nativity Figures is a Fail.
- Flapen Score
- 30 / 100Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 5130
- Market size
- £29K/yr105K searches / yr
- 90-day growth
- -37.0%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 15 sellers
Flapen Score
Nativity Figures against its category
The dotted line is the Home & Garden average. Past it, Nativity Figures is stronger. Inside it, weaker.
Market
The Nativity Figures market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nativity Figures 105K times last year and spent an estimated £29K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- -37.0%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £29Ka year
- Peak month
- December167.3× the quietest month
- Top search term
- nativity figures25K searches a year
02 · Price
A sale here is worth £20.41.
Listings sell for £20.41 on average, from £9.67 to £36.16. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £20.41 that is £0 to £2K a year per listing.
- Average price
- £20.41inside the $15 to $100 sweet spot
- Price range
- £9.67–£36.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 3.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 32.7% of listings are out of stock. The average listing ranks #883 within Seasonal Décor. It carries 116 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 71%
- Out of stock, average day
- 32.7%
- Average rank
- #883in Seasonal Décor
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 116per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Nativity Figures products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Carousel Home and Gifts Traditional Nativity Set With 9 Detailed Figurines
- Price
- £13.92
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 7y ago

10Pcs Nativity Scene Set - Christmas Crib Manger Jesus Birth Hand Painted Resin Figurine for Stable Sculpture Traditional Xmas Home Decorations
- Price
- £9.67
- Rating
- 4.2/5
- Reviews
- 420
- Age
- 7y ago

Carousel Home Traditional Christmas Nativity Scene With 11 Beautiful Detailed Figures | Resin Statues And Stable Manger Scene Crib Figurines | Christmas Nativity Set With Figures
- Price
- £14.50
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3y ago

East of India Natural Small Boxed Christmas Nativity Set 12 Figures Wooden Neutral 17.2 cm x 10.5 cm x 3.5 cm
- Price
- £18.94
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 8y ago

qokeeu Handmade Nativity Scene Birth Jesus Christ Wooden Stable House Sculpture Christmas Tabletop Scene Character Set Small Religious Christmas Decorations 10pcs Figures
- Price
- £20.94
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 10mo ago
Trending
90-day click momentum
CHUANGLI Nativity Set for Christmas Indoor Resin Nativity Scene Set with Figures Traditional Nativity Manger Scene Figurine Statue Set Christmas Nativity Jesus Birth Sets for Decorations
- Price
- £28.76
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 2y ago

East of India Natural Small Boxed Christmas Nativity Set 12 Figures Wooden Neutral 17.2 cm x 10.5 cm x 3.5 cm
- Price
- £18.94
- Rating
- 4.2/5
- Reviews
- 99
- Age
- 8y ago

qokeeu Handmade Nativity Scene Birth Jesus Christ Wooden Stable House Sculpture Christmas Tabletop Scene Character Set Small Religious Christmas Decorations 10pcs Figures
- Price
- £20.94
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 10mo ago

Carousel Home and Gifts Traditional Nativity Set With 9 Detailed Figurines
- Price
- £13.92
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 7y ago

Carousel Home and Gifts Large Traditional Deluxe Christmas Nativity Set Scene With 10 Detailed Figures
- Price
- £36.16
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 7y ago
Newest
by launch date
qokeeu Handmade Nativity Scene Birth Jesus Christ Wooden Stable House Sculpture Christmas Tabletop Scene Character Set Small Religious Christmas Decorations 10pcs Figures
- Price
- £20.94
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 10mo ago

CHUANGLI Nativity Set for Christmas Indoor Resin Nativity Scene Set with Figures Traditional Nativity Manger Scene Figurine Statue Set Christmas Nativity Jesus Birth Sets for Decorations
- Price
- £28.76
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 2y ago

Carousel Home Traditional Christmas Nativity Scene With 11 Beautiful Detailed Figures | Resin Statues And Stable Manger Scene Crib Figurines | Christmas Nativity Set With Figures
- Price
- £14.50
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 3y ago

Carousel Home and Gifts Traditional Nativity Set With 9 Detailed Figurines
- Price
- £13.92
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 7y ago

Carousel Home and Gifts Large Traditional Deluxe Christmas Nativity Set Scene With 10 Detailed Figures
- Price
- £36.16
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
15
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Carousel Home and Gifts39%
- SHATCHI15%
- Carousel Home13%
- East of India12%
- qokeeu11%
- CHUANGLI9%
- Open — no brand owns it (0%)
Demand
Nativity Figures search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 167.3×
Search terms
Top Nativity Figures search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nativity figures25K/yr
- wooden nativity set15K/yr
- christmas crib15K/yr
- christmas crib nativity set15K/yr
- christmas crib set9K/yr
- nativity figures sets4K/yr
- wooden nativity scene8K/yr
- nativity set large4K/yr
- crib set christmas9K/yr
Reviews and returns
What reviews say buyers love and hate about Nativity Figures
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not painted very well
The details and paint are not of the highest standard,
Could have been painted by a blind man with crayons
small in size
Complete rubbish
colours were dull
Love
They seem sturdy
Beautiful and Heartwarming Display
Im actually very impressed to find this level of quality at this price
Great Value for the Price Range
Worth the price
they are impressive compared to other statues in this price range
Return
3.4% Return rate 50% Fixable by listing
small in size
colours were dull
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nativity Figures questions
Answered from the same tracked data.









