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Nativity Figures

Fail

Shoppers spend only $29K a year here, so Nativity Figures is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£29K/yr105K searches / yr
90-day growth
-37.0%search demand this quarter
Competition
80%top-5 click share · 6 brands · 15 sellers

Flapen Score

Nativity Figures against its category

The dotted line is the Home & Garden average. Past it, Nativity Figures is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nativity Figures market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nativity Figures 105K times last year and spent an estimated £29K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-37.0%
Conversion, latest week
1.4%
Market size, estimated
£29Ka year
Peak month
December167.3× the quietest month
Top search term
nativity figures25K searches a year

02 · Price

A sale here is worth £20.41.

Listings sell for £20.41 on average, from £9.67 to £36.16. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £20.41 that is £0 to £2K a year per listing.

Average price
£20.41inside the $15 to $100 sweet spot
Price range
£9.67–£36.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 32.7% of listings are out of stock. The average listing ranks #883 within Seasonal Décor. It carries 116 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
71%
Out of stock, average day
32.7%
Average rank
#883in Seasonal Décor
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
116per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Nativity Figures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

15

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Carousel Home and Gifts39%
  • SHATCHI15%
  • Carousel Home13%
  • East of India12%
  • qokeeu11%
  • CHUANGLI9%
  • Open — no brand owns it (0%)

Demand

Nativity Figures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 167.3×

Search terms

Top Nativity Figures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nativity figures25K/yr
  • wooden nativity set15K/yr
  • christmas crib15K/yr
  • christmas crib nativity set15K/yr
  • christmas crib set9K/yr
  • nativity figures sets4K/yr
  • wooden nativity scene8K/yr
  • nativity set large4K/yr
  • crib set christmas9K/yr

Reviews and returns

What reviews say buyers love and hate about Nativity Figures

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality33%−0.03

Not painted very well

The details and paint are not of the highest standard,

Could have been painted by a blind man with crayons

Size-Overall25%−0.34

small in size

Quality-Overall13%−0.11

Complete rubbish

Color13%+0.81

colours were dull

Love

Strength33%+1.78

They seem sturdy

Display-Overall33%+1.78

Beautiful and Heartwarming Display

Quality-Overall11%−0.11

Im actually very impressed to find this level of quality at this price

Value For Money11%+0.52

Great Value for the Price Range

Worth the price

they are impressive compared to other statues in this price range

Return

3.4% Return rate 50% Fixable by listing

Size-Overall25%▁█▅▁▁▁

small in size

Mechanism Issues17%▁▁▁█▁▁
Defective Material/Parts17%█▁▁▁▁▁
Gifting Purpose17%█▁▁▁▁▁
Color17%█▁▁▁▁▁

colours were dull

FAQ

Common Nativity Figures questions

Answered from the same tracked data.