Napkin Rings

Shoppers searched for this 361K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months

361K

Growth, 90 days vs prior 90

-38.3%

Conversion, latest week

2.6%

Market size, estimated

£67Ka year

Peak month

December25.5× the quietest month

Top search term

napkin rings171K searches a year

Listings sell for £7.13 on average, from £3.44 to £15.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At £7.13 that is £0 to £713 a year per listing.

Average price

£7.13under the $15 to $100 sweet spot

Price range

£3.44–£15.04

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

0–100

Revenue per listing a year

£0–£713

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 31.6% of listings are out of stock. The average listing ranks #90 within Napkin Rings. It carries 47 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

93%

Out of stock, average day

31.6%

Average rank

#90in Napkin Rings

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

47per listing

Listings tracked

58

33 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

33

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months