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Napkin Holder

Maybe

Returns run at only 1.3% of orders. But products sell for $8.44 on average, outside the sweet spot, so Napkin Holder is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£111K/yr287K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
39%top-5 click share · 30 brands · 47 sellers

Flapen Score

Napkin Holder against its category

The dotted line is the Home & Garden average. Past it, Napkin Holder is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Napkin Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Napkin Holder 287K times last year and spent an estimated £111K. The top 5 brands take 49% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
4.6%
Market size, estimated
£111Ka year
Peak month
December1.7× the quietest month
Top search term
napkin holder185K searches a year

02 · Price

A sale here is worth £8.44.

Listings sell for £8.44 on average, from £5.02 to £24.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.44 that is £844 to £2K a year per listing.

Average price
£8.44under the $15 to $100 sweet spot
Price range
£5.02–£24.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£844–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #55 within Racks & Holders. It carries 258 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
94%
Out of stock, average day
9.1%
Average rank
#55in Racks & Holders
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
258per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Napkin Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

47

Top-5 brand share

49%

Top 20: 87%

Top-5 click share

39%

Top 20: 82%

Open market

46%

  • Indus Lifespace18%
  • Samhita9%
  • simplywire9%
  • STWWO7%
  • Midatul6%
  • EasyStar5%

Demand

Napkin Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Napkin Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • napkin holder185K/yr
  • serviette holder27K/yr
  • napkin holders for tables24K/yr
  • napkin dispenser12K/yr
  • napkins holder12K/yr
  • napkin holders14K/yr
  • serviette holder for table7K/yr
  • paper napkin holder6K/yr

Reviews and returns

What reviews say buyers love and hate about Napkin Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.11

its impossible to find napkins that fit

smaller than advertised

Small size had to squish the napkins in

Strength29%−0.01

Too flimsy

Flimsy

Its is slightly fragile when without napkins in it

Assembly/Installation14%−0.05

Quite difficult to line up

Measurement/Reading Accuracy7%−0.04

really annoying when I took the trouble to measure them

Value For Money5%+1.39

it is quite expensive

Love

Quality-Overall20%+1.98

The product is really v good quality and seems solid

Great quality basket

Great quality

Value For Money20%+1.39

Good price

good value for money

Good value for money

Size-Overall12%−0.11

Excellent size

Fits all the main condiments

Fits napkins

Advertised Vs Actual Product9%−0.08

They do the job

Exactly as described

It was just like the picture

Design-Overall8%−0.01

it looks lovely

Looks good and very functional

each designed with a detailed

Return

1.3% Return rate 79% Fixable by listing

Size-Overall70%▇▇▇█▅▆

its impossible to find napkins that fit

smaller than advertised

Small size had to squish the napkins in

Quality-Overall8%█▁▆▄▃▂
Color4%▁▁▁▁▁█
Functionality-Overall2%▁█▁▁▁▁
Material Quality2%▁▁▇▁▁█

FAQ

Common Napkin Holder questions

Answered from the same tracked data.