Napkin Holder
Napkin Holder shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Is Napkin Holder profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Napkin Holder is a £111K/yr Amazon United Kingdom market (287K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Napkin Holder: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +2.1% over the last 90 days and 4.6% of searches end in a purchase.
£111K
revenue / yr
Who owns the niche?
The top 5 brands hold 49% of demand, so 51% of the market is open.
51%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 33 products
Top Napkin Holder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BHAVATU Rustic Farmhouse Wood Napkin Holder Napkin Holder for Kitchen Tables Counter Tops Indoor and Outdoor Picnic Restaurants Cafe Vintage Home Decor 20.32cm x 20.32cm x 7.11cm
- Price
- £8.39
- Rating
- 4.6/5
- Reviews
- 664
- Age
- 5y ago
Flat Square Napkin Holder with Lever Arm for Kitchen Restaurant Party
- Price
- £7.95
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 2y ago
simplywire - Napkin/Serviette Holder - Chrome
- Price
- £7.02
- Rating
- 4.5/5
- Reviews
- 1,245
- Age
- 8y ago
Samhita Square Burning Finish Mango Wood Napkin Holder for Restaurant Decor Kitchen Bar Accessories (19.05cm x 19.05cm x 6.98cm)
- Price
- £8.20
- Rating
- 4.6/5
- Reviews
- 680
- Age
- 5y ago
Napkin Holders for Tables Serviette Holder Napkin Dispenser for Counter Top Picnic Restaurants Cafe Paper Napkins Holder Paper Press Design
- Price
- £8.91
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 3y ago
Trending
90-day click momentum
2 Pack Black Metal Napkin Holders for Tables Quare Serviette Holder with Wooden Base for Home Restaurant Cafe Bar Wedding and Outdoor Patio
- Price
- £10.17
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago
Napkin Holder for Tables Modern Heavy Duty Metal Bookends Napkin Holder Dispenser Standing Paper Napkin Storage Black Napkins Holder for Home Restaurant Picnic Party
- Price
- £6.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Paper Napkin Holder for Table Red Wine Glass Style Napkin Holders for Paper Napkins Black Metal Napkins Dispenser for Farmhouse Restaurant Kitchen Decor- Wide Opening&Easy Take
- Price
- £5.62
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 11mo ago
Mahasu Napkin Holder Mango Wood Kitchen Upright Paper Napkin Storage Dispenser for Kitchen Dining Table Party Restaurant (5.5 X 2.5 X 4)
- Price
- £5.81
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 2y ago
Flat Square Napkin Holder with Lever Arm for Kitchen Restaurant Party
- Price
- £7.95
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 2y ago
Newest
by launch dateNapkin Holder for Tables Modern Heavy Duty Metal Bookends Napkin Holder Dispenser Standing Paper Napkin Storage Black Napkins Holder for Home Restaurant Picnic Party
- Price
- £6.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
2 Pack Black Metal Napkin Holders for Tables Quare Serviette Holder with Wooden Base for Home Restaurant Cafe Bar Wedding and Outdoor Patio
- Price
- £10.17
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago
Napkin Holder 2 Pcs Standing Napkin Rack Metal Serviette Holder for Kitchen Party Cafes Restaurants Weddings
- Price
- £6.27
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 10mo ago
Paper Napkin Holder for Table Red Wine Glass Style Napkin Holders for Paper Napkins Black Metal Napkins Dispenser for Farmhouse Restaurant Kitchen Decor- Wide Opening&Easy Take
- Price
- £5.62
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 11mo ago
Napkin Holder for Table Modern Metal Black Napkin Holders for Kitchen Dining Tables & Countertops Paper Cocktail Napkins Holder Dispenser for Indoor & Outdoor Use (Black)
- Price
- £7.44
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
30 falling
Sellers
47
Top-5 brand share
49%
Top 20: 87%
Top-5 click share
39%
Top 20: 82%
Open market
46%
- Indus Lifespace18%
- Samhita9%
- simplywire9%
- STWWO7%
- Midatul6%
- EasyStar5%
Napkin Holder demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.7×
Top Napkin Holder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- napkin holder185K/yr
- serviette holder27K/yr
- napkin holders for tables24K/yr
- napkin dispenser12K/yr
- napkins holder12K/yr
- napkin holders14K/yr
- serviette holder for table7K/yr
- paper napkin holder6K/yr
What reviews say buyers love and hate about Napkin Holder
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“The product is really v good quality and seems solid”
“Good price”
“Excellent size”
“They do the job”
“it looks lovely”
What buyers complain about
90% of reviews“its impossible to find napkins that fit”
“Too flimsy”
“Quite difficult to line up”
“really annoying when I took the trouble to measure them”
“it is quite expensive”
Napkin Holder return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
79%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Napkin Holder questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
