Napkin Holder
MaybeReturns run at only 1.3% of orders. But products sell for $8.44 on average, outside the sweet spot, so Napkin Holder is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £111K/yr287K searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 39%top-5 click share · 30 brands · 47 sellers
Flapen Score
Napkin Holder against its category
The dotted line is the Home & Garden average. Past it, Napkin Holder is stronger. Inside it, weaker.
Market
The Napkin Holder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Napkin Holder 287K times last year and spent an estimated £111K. The top 5 brands take 49% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
4.6% of searches ended in a purchase last week.
Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.
- Searches, last 12 months
- 287K
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £111Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- napkin holder185K searches a year
02 · Price
A sale here is worth £8.44.
Listings sell for £8.44 on average, from £5.02 to £24.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.44 that is £844 to £2K a year per listing.
- Average price
- £8.44under the $15 to $100 sweet spot
- Price range
- £5.02–£24.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £844–£2K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #55 within Racks & Holders. It carries 258 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 94%
- Out of stock, average day
- 9.1%
- Average rank
- #55in Racks & Holders
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 258per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Napkin Holder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BHAVATU Rustic Farmhouse Wood Napkin Holder Napkin Holder for Kitchen Tables Counter Tops Indoor and Outdoor Picnic Restaurants Cafe Vintage Home Decor 20.32cm x 20.32cm x 7.11cm
- Price
- £8.39
- Rating
- 4.6/5
- Reviews
- 664
- Age
- 5y ago

Flat Square Napkin Holder with Lever Arm for Kitchen Restaurant Party
- Price
- £7.95
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 2y ago

simplywire - Napkin/Serviette Holder - Chrome
- Price
- £7.02
- Rating
- 4.5/5
- Reviews
- 1,245
- Age
- 8y ago

Samhita Square Burning Finish Mango Wood Napkin Holder for Restaurant Decor Kitchen Bar Accessories (19.05cm x 19.05cm x 6.98cm)
- Price
- £8.20
- Rating
- 4.6/5
- Reviews
- 680
- Age
- 5y ago

Napkin Holders for Tables Serviette Holder Napkin Dispenser for Counter Top Picnic Restaurants Cafe Paper Napkins Holder Paper Press Design
- Price
- £8.91
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 3y ago
Trending
90-day click momentum
2 Pack Black Metal Napkin Holders for Tables Quare Serviette Holder with Wooden Base for Home Restaurant Cafe Bar Wedding and Outdoor Patio
- Price
- £10.17
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago

Napkin Holder for Tables Modern Heavy Duty Metal Bookends Napkin Holder Dispenser Standing Paper Napkin Storage Black Napkins Holder for Home Restaurant Picnic Party
- Price
- £6.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Paper Napkin Holder for Table Red Wine Glass Style Napkin Holders for Paper Napkins Black Metal Napkins Dispenser for Farmhouse Restaurant Kitchen Decor- Wide Opening&Easy Take
- Price
- £5.62
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 11mo ago

Mahasu Napkin Holder Mango Wood Kitchen Upright Paper Napkin Storage Dispenser for Kitchen Dining Table Party Restaurant (5.5 X 2.5 X 4)
- Price
- £5.81
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 2y ago

Flat Square Napkin Holder with Lever Arm for Kitchen Restaurant Party
- Price
- £7.95
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 2y ago
Newest
by launch date
Napkin Holder for Tables Modern Heavy Duty Metal Bookends Napkin Holder Dispenser Standing Paper Napkin Storage Black Napkins Holder for Home Restaurant Picnic Party
- Price
- £6.82
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

2 Pack Black Metal Napkin Holders for Tables Quare Serviette Holder with Wooden Base for Home Restaurant Cafe Bar Wedding and Outdoor Patio
- Price
- £10.17
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago

Napkin Holder 2 Pcs Standing Napkin Rack Metal Serviette Holder for Kitchen Party Cafes Restaurants Weddings
- Price
- £6.27
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 10mo ago

Paper Napkin Holder for Table Red Wine Glass Style Napkin Holders for Paper Napkins Black Metal Napkins Dispenser for Farmhouse Restaurant Kitchen Decor- Wide Opening&Easy Take
- Price
- £5.62
- Rating
- 4.3/5
- Reviews
- 6
- Age
- 11mo ago

Napkin Holder for Table Modern Metal Black Napkin Holders for Kitchen Dining Tables & Countertops Paper Cocktail Napkins Holder Dispenser for Indoor & Outdoor Use (Black)
- Price
- £7.44
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
47
Top-5 brand share
49%
Top 20: 87%
Top-5 click share
39%
Top 20: 82%
Open market
46%
- Indus Lifespace18%
- Samhita9%
- simplywire9%
- STWWO7%
- Midatul6%
- EasyStar5%
Demand
Napkin Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Napkin Holder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- napkin holder185K/yr
- serviette holder27K/yr
- napkin holders for tables24K/yr
- napkin dispenser12K/yr
- napkins holder12K/yr
- napkin holders14K/yr
- serviette holder for table7K/yr
- paper napkin holder6K/yr
Reviews and returns
What reviews say buyers love and hate about Napkin Holder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its impossible to find napkins that fit
smaller than advertised
Small size had to squish the napkins in
Too flimsy
Flimsy
Its is slightly fragile when without napkins in it
Quite difficult to line up
really annoying when I took the trouble to measure them
it is quite expensive
Love
The product is really v good quality and seems solid
Great quality basket
Great quality
Good price
good value for money
Good value for money
Excellent size
Fits all the main condiments
Fits napkins
They do the job
Exactly as described
It was just like the picture
it looks lovely
Looks good and very functional
each designed with a detailed
Return
1.3% Return rate 79% Fixable by listing
its impossible to find napkins that fit
smaller than advertised
Small size had to squish the napkins in
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Napkin Holder questions
Answered from the same tracked data.









