Nanny Mug
FailDemand is soft, at -65.1% this quarter, so Nanny Mug is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £42K/yr66K searches / yr
- 90-day growth
- -65.1%search demand this quarter
- Competition
- 42%top-5 click share · 22 brands · 43 sellers
Flapen Score
Nanny Mug against its category
The dotted line is the Home & Garden average. Past it, Nanny Mug is stronger. Inside it, weaker.
Market
The Nanny Mug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nanny Mug 66K times last year and spent an estimated £42K. The top 5 brands take 53% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
6.6% of searches ended in a purchase last week.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -65.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -65.1%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £42Ka year
- Peak month
- December11.6× the quietest month
- Top search term
- nanny mug33K searches a year
02 · Price
A sale here is worth £9.53.
Listings sell for £9.53 on average, from £5.21 to £14.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £9.53 that is £0 to £953 a year per listing.
- Average price
- £9.53under the $15 to $100 sweet spot
- Price range
- £5.21–£14.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£953
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #2,355 within Glassware. It carries 209 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 77%
- Out of stock, average day
- 18.3%
- Average rank
- #2,355in Glassware
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 209per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Nanny Mug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Me To You Tatty Teddy Luxury Ceramic Mug for Nan Ideal Boxed Gift for Mothers Day or Nans Birthday - Official Signature Collection
- Price
- £7.60
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

Nanny Birthday Gifts from Grandchildren 14oz Pink Marble Gold Print Coffee Cup Mothers Day Presents for First Time Grandma Nannie Granny - Only The Best Mums Get Promoted to Nanny Nice Gift Boxed
- Price
- £10.19
- Rating
- 4.8/5
- Reviews
- 2,161
- Age
- 4y ago

Manta Makes gifts for Nanny Birthday Grans Day or Christmas Presents (Nanny Mug)
- Price
- £8.36
- Rating
- 4.7/5
- Reviews
- 296
- Age
- 5y ago

Lesser & Pavey Nan Mug for Gift | Lovely Gift for Special Occasions | Perfect for Your Loved Ones | Lovely Nan Mug - Madelaine by Hearts Design
- Price
- £8.55
- Rating
- 4.7/5
- Reviews
- 194
- Age
- 3y ago

Widdop and Co The Cottage Garden Ceramic Floral Peach Mug - Nan
- Price
- £9.15
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago
Trending
90-day click momentum
GoMelley Nan Gifts Birthday Gifts for Nan Mug Best-Tea Best Nana Birthday Gifts from Grandchildren
- Price
- £10.89
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 10mo ago

Widdop and Co The Cottage Garden Ceramic Floral Peach Mug - Nan
- Price
- £9.15
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago

Me To You Tatty Teddy Luxury Ceramic Mug for Nan Ideal Boxed Gift for Mothers Day or Nans Birthday - Official Signature Collection
- Price
- £7.60
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

Lesser & Pavey I Love You Mum Range I Love You Nan Mug 350ml for Coffee Tea and Hot Drinks | Reusable Fine China Tea & Coffee Mugs for Daily Use | Mothers Day & Birthday Gifts for Women
- Price
- £8.25
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago

I Have The Worlds Best Nanny Mug 11oz Ceramic Mug with Giraffe Design | Cute Nanny Gift | Grandparent Mug | Thank You Nanny Present | Birthday Christmas or Mothers Day Gift | Handmade in UK
- Price
- £8.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago
Newest
by launch date
Widdop and Co The Cottage Garden Ceramic Floral Peach Mug - Nan
- Price
- £9.15
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 5mo ago

Lesser & Pavey I Love You Mum Range I Love You Nan Mug 350ml for Coffee Tea and Hot Drinks | Reusable Fine China Tea & Coffee Mugs for Daily Use | Mothers Day & Birthday Gifts for Women
- Price
- £8.25
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago

Lesser & Pavey Madelaine by Hearts Design Madelaine Nan Mug 350ml for Coffee Tea and Hot Drinks | Fine China Coffee Mugs for Daily Use | Mothers Day Gifts for Women
- Price
- £9.86
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 6mo ago

GoMelley Nanny Gifts Birthday Gifts for Nanny Mug Best-Tea Best Nana Birthday Gifts from Grandchildren Present for Nan Birthday Christmas Mothers Day
- Price
- £11.05
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 10mo ago

GoMelley Nan Gifts Birthday Gifts for Nan Mug Best-Tea Best Nana Birthday Gifts from Grandchildren
- Price
- £10.89
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
43
Top-5 brand share
53%
Top 20: 100%
Top-5 click share
42%
Top 20: 86%
Open market
47%
- L & P Home & Gifts11%
- Me To You10%
- ALBISS9%
- Manta Makes9%
- Lesser & Pavey7%
- Widdop and Co7%
Demand
Nanny Mug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Nov, Dec · busiest ÷ quietest = 11.6×
Search terms
Top Nanny Mug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nanny mug33K/yr
- nan mug23K/yr
- nan cup6K/yr
- nanny mugs5K/yr
Reviews and returns
What reviews say buyers love and hate about Nanny Mug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
So not a great gift
Not 370ml as advertised
Nice but not 370ml as stated. Not 370ml as advertised
Within 3 months of purchase the mug developed a horizontal hairline crack around the top of the handle
too heavy
Heavy
Very poor item
Love
Lovely for a gift
Perfect gift
Nice gift for anyone in your life
Great quality
Lovely product
Well made
Very nice good size
Great size
its exactly what I wanted
Well made, keeps tea hot
Return
0.4% Return rate 0% Fixable by listing
Very poor item
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nanny Mug questions
Answered from the same tracked data.









