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Nanny Mug

Fail

Demand is soft, at -65.1% this quarter, so Nanny Mug is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£42K/yr66K searches / yr
90-day growth
-65.1%search demand this quarter
Competition
42%top-5 click share · 22 brands · 43 sellers

Flapen Score

Nanny Mug against its category

The dotted line is the Home & Garden average. Past it, Nanny Mug is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nanny Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nanny Mug 66K times last year and spent an estimated £42K. The top 5 brands take 53% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -65.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-65.1%
Conversion, latest week
6.6%
Market size, estimated
£42Ka year
Peak month
December11.6× the quietest month
Top search term
nanny mug33K searches a year

02 · Price

A sale here is worth £9.53.

Listings sell for £9.53 on average, from £5.21 to £14.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £9.53 that is £0 to £953 a year per listing.

Average price
£9.53under the $15 to $100 sweet spot
Price range
£5.21–£14.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£953
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #2,355 within Glassware. It carries 209 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
77%
Out of stock, average day
18.3%
Average rank
#2,355in Glassware
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
209per listing
Listings tracked
31

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Nanny Mug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 falling

Sellers

43

Est. top-5 brand share

53%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 86%

Open market

47%

  • L & P Home & Gifts11%
  • Me To You10%
  • ALBISS9%
  • Manta Makes9%
  • Lesser & Pavey7%
  • Widdop and Co7%

Demand

Nanny Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 11.6×

Search terms

Top Nanny Mug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nanny mug33K/yr
  • nan mug23K/yr
  • nan cup6K/yr
  • nanny mugs5K/yr

Reviews and returns

What reviews say buyers love and hate about Nanny Mug

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Gifting Purpose”
20%of negative reviews mention “Gifting Purpose”
0.4%of orders come back
“So not a great gift”
A buyer, on “Gifting Purpose”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Nanny Mug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data