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Nanna Gifts

Fail

Demand is soft, at -57.0% this quarter, so Nanna Gifts is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£61K/yr174K searches / yr
90-day growth
-57.0%search demand this quarter
Competition
29%top-5 click share · 35 brands · 53 sellers

Flapen Score

Nanna Gifts against its category

The dotted line is the Home & Garden average. Past it, Nanna Gifts is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nanna Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nanna Gifts 174K times last year and spent an estimated £61K. The top 5 brands take 47% of clicks. Demand peaks in Mar–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -57.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-57.0%
Conversion, latest week
4.1%
Market size, estimated
£61Ka year
Peak month
December9.7× the quietest month
Top search term
nanna gifts79K searches a year

02 · Price

A sale here is worth £8.40.

Listings sell for £8.40 on average, from £2.79 to £20.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £8.40 that is £0 to £840 a year per listing.

Average price
£8.40under the $15 to $100 sweet spot
Price range
£2.79–£20.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£840
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #1,933 within Garden Décor. It carries 240 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
14.4%
Average rank
#1,933in Garden Décor
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
240per listing
Listings tracked
50

04 · Newcomers

Amazon counts 1 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Nanna Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

53

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

29%

Top 20: 75%

Open market

48%

  • Giftasy20%
  • Widdop and Co8%
  • JETTOP7%
  • QMVMV6%
  • JMIMO5%
  • OINETRK5%

Demand

Nanna Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Dec · busiest ÷ quietest = 9.7×

Search terms

Top Nanna Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nanna gifts79K/yr
  • nanna birthday gifts17K/yr
  • nanna23K/yr
  • gifts for nanna20K/yr
  • nanna gift13K/yr
  • presents for nanna7K/yr
  • nanna gifts for mothers day10K/yr
  • nanna christmas gifts5K/yr

Reviews and returns

What reviews say buyers love and hate about Nanna Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.15

Very small

Its smaller than I thought

Little smaller than I expected

Value For Money9%−0.02

it's probably a little expensive for the size

not worth £12

Not worth money

Durability6%−0.06

doesnt last

Water Resistance6%+0.10

the rain has caught me out a few times

Gifting Purpose6%+2.48

Poor quality, very unhappy with the white lines running through the blanket unable to gift this item

Love

Gifting Purpose41%+2.48

Gift

Great Gift

Beautiful gift for someone special

Quality-Overall26%+0.78

Nice quality and delivery was prompt

Really lovely quality socks

Excellent product

Advertised Vs Actual Product5%+0.45

Item as described

It looks just like the picture

Met all my expectations

Size-Overall5%−0.15

Fits well

Perfect size to display on the side or a desk

nice size

Material Quality3%+0.30

Great condition and material good buy for a gift

It feels nice and strong too, theres no risk of this breaking any time soon

Return

0.3% Return rate 23% Fixable by listing

Quality-Overall14%▅▄▁█▃▅

Awful quality

Poor quality, very unhappy with the white lines running through the blanket unable to gift this item

Frame Quality13%█▇▃▁█▁
Functionality-Overall13%█▁▁█▃▅
Brightness/Shine/Glow12%▄█▅▁▁▁
Advertised Vs Actual Product12%▁▁▅▁██

FAQ

Common Nanna Gifts questions

Answered from the same tracked data.