Skip to content

Nanna Gifts

Fail

Demand is soft, at -57.0% this quarter, so Nanna Gifts is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£61K/yr174K searches / yr
90-day growth
-57.0%search demand this quarter
Competition
29%top-5 click share · 35 brands · 53 sellers

Flapen Score

Nanna Gifts against its category

The dotted line is the Home & Garden average. Past it, Nanna Gifts is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nanna Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nanna Gifts 174K times last year and spent an estimated £61K. The top 5 brands take 47% of clicks. Demand peaks in Mar–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -57.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
174K
Growth, 90 days vs prior 90
-57.0%
Conversion, latest week
4.1%
Market size, estimated
£61Ka year
Peak month
December9.7× the quietest month
Top search term
nanna gifts79K searches a year

02 · Price

A sale here is worth £8.40.

Listings sell for £8.40 on average, from £2.79 to £20.14. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £8.40 that is £0 to £840 a year per listing.

Average price
£8.40under the $15 to $100 sweet spot
Price range
£2.79–£20.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£840
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #1,933 within Garden Décor. It carries 240 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
14.4%
Average rank
#1,933in Garden Décor
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
240per listing
Listings tracked
50

04 · Newcomers

1 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Nanna Gifts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

53

Est. top-5 brand share

47%

Top 20: 89%

Est. top-5 click share

29%

Top 20: 75%

Open market

48%

  • Giftasy20%
  • Widdop and Co8%
  • JETTOP7%
  • QMVMV6%
  • JMIMO5%
  • OINETRK5%

Demand

Nanna Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Dec · busiest ÷ quietest = 9.7×

Search terms

Top Nanna Gifts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nanna gifts79K/yr
  • nanna birthday gifts17K/yr
  • nanna23K/yr
  • gifts for nanna20K/yr
  • nanna gift13K/yr
  • presents for nanna7K/yr
  • nanna gifts for mothers day10K/yr
  • nanna christmas gifts5K/yr

Reviews and returns

What reviews say buyers love and hate about Nanna Gifts

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Gifting Purpose”
30%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Very small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nanna Gifts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data