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Nana Gifts

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -54.7% this quarter, so Nana Gifts is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£251K/yr686K searches / yr
90-day growth
-54.7%search demand this quarter
Competition
35%top-5 click share · 41 brands · 65 sellers

Flapen Score

Nana Gifts against its category

The dotted line is the Home & Garden average. Past it, Nana Gifts is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nana Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nana Gifts 686K times last year and spent an estimated £251K. The top 5 brands take 49% of clicks. Demand peaks in Mar–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 686K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -54.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £251K a year.

Searches, last 12 months
686K
Growth, 90 days vs prior 90
-54.7%
Conversion, latest week
4.0%
Market size, estimated
£251Ka year
Peak month
December7.5× the quietest month
Top search term
nana gifts201K searches a year

02 · Price

A sale here is worth £9.10.

Listings sell for £9.10 on average, from £2.06 to £20.14. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At £9.10 that is £910 to £2K a year per listing.

Average price
£9.10under the $15 to $100 sweet spot
Price range
£2.06–£20.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
£910–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #609 within Garden Décor. It carries 232 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
14.9%
Average rank
#609in Garden Décor
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
232per listing
Listings tracked
56

04 · Newcomers

Amazon counts 4 of last year's 25 launches as successful.

25 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
4Amazon's first-year sales bar
Average brand age
28 months

Products

Top Nana Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£8K£15K£23K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

41 falling

Sellers

65

Top-5 brand share

49%

Top 20: 83%

Top-5 click share

35%

Top 20: 69%

Open market

47%

  • Giftasy19%
  • Kyralyn10%
  • QMVMV9%
  • DTUIEUI6%
  • OINETRK5%
  • Storieme4%

Demand

Nana Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Nana Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nana gifts201K/yr
  • nana86K/yr
  • nana birthday gifts37K/yr
  • nanna gifts79K/yr
  • gifts for nana56K/yr
  • nanna birthday gifts17K/yr
  • nana gift33K/yr
  • nanna23K/yr
  • birthday gifts for nana9K/yr
  • presents for nana20K/yr

Reviews and returns

What reviews say buyers love and hate about Nana Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.08

Very small

Smaller than it looks

It is smaller than the pictures

Durability9%−0.02

broke in half so im replacing ut as its so very breautiful i had it for a long time now

Broke on first wearing

Value For Money8%−0.05

not worth £12

Not worth the money

Not worth money

Water Resistance6%

the rain has caught me out a few times

Do not spray it with water

Scratch Resistance6%−0.05

Scratches to whole plastic area

Love

Quality-Overall29%+1.34

Brilliant quality

high quality necklace set

Good quality card

Gifting Purpose27%+1.45

Prefect gift

Great for a gift

Beautiful gift

Brightness/Shine/Glow6%−0.01

It's got a lovely glow

Bright light

Bright and vibrant

Advertised Vs Actual Product4%−0.03

As described

Just like the picture

Imagine exactly as described

Size-Overall4%−0.08

Fits well

Its the perfect size to add to your keys

Lovely cat socks so cute fit well

Return

0.3% Return rate 28% Fixable by listing

Quality-Overall15%█▄▃▄█▅

Awful quality

Poor quality, very unhappy with the white lines running through the blanket unable to gift this item

Poor quality, broke ridiculously easily whilst attempting to wear

Size-Overall13%▁▅▂█▁▁

Very small

Smaller than it looks

It is smaller than the pictures

Brightness/Shine/Glow11%▅█▆▃▄▁
Defective Material/Parts11%▁▁█▄▁▅
Advertised Vs Actual Product8%▁▁▅▁█▇

Returned as only the butterfly lit up not the flowers as shown in the picture

False advertising

FAQ

Common Nana Gifts questions

Answered from the same tracked data.