Nan Blanket
FailDemand is soft, at -61.5% this quarter, so Nan Blanket is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £18K/yr24K searches / yr
- 90-day growth
- -61.5%search demand this quarter
- Competition
- 38%top-5 click share · 13 brands · 15 sellers
Flapen Score
Nan Blanket against its category
The dotted line is the Home & Garden average. Past it, Nan Blanket is stronger. Inside it, weaker.
Market
The Nan Blanket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nan Blanket 24K times last year and spent an estimated £18K. The top 5 brands take 64% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -61.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- -61.5%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £18Ka year
- Peak month
- December19.5× the quietest month
- Top search term
- nan blanket13K searches a year
02 · Price
A sale here is worth £13.85.
Listings sell for £13.85 on average, from £8.52 to £16.94. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £13.85 that is £0 to £1K a year per listing.
- Average price
- £13.85under the $15 to $100 sweet spot
- Price range
- £8.52–£16.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.5% of listings are out of stock. The average listing ranks #460 within Home Textiles. It carries 97 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 30.5%
- Average rank
- #460in Home Textiles
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 97per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 15 months
Products
Top Nan Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Niyewsor Gifts for Nan Flannel Blanket Nan Gifts from Grandchildren
- Price
- £15.27
- Rating
- 4.7/5
- Reviews
- 45
- Age
- 1y ago

JOSOSO Nanny Gifts Nanny Birthday Gifts Nanny Gift from Grandchildren Best Gift for Nana Nan Grandma Soft Flannel Throw Blanket 50X60
- Price
- £16.91
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 1y ago

Eiapadeor Nan Gifts Blanket - Fluffy Blanket Birthday Gift with Beautiful Flowers Print for Nanny Grandma Nan Nana Women from Grandchildren Presents for Nana Birthday Christmas Valentines Day
- Price
- £13.09
- Rating
- 5.0/5
- Reviews
- 18
- Age
- 9mo ago

Eiapadeor Nanny Gifts Blanket - Fluffy Blanket Birthday Gift for Nanny Grandma Nan Nana Women from Grandchildren Presents for Nana Birthday Christmas Valentines Day
- Price
- £12.06
- Rating
- 5.0/5
- Reviews
- 18
- Age
- 10mo ago

IDELTIME Nan Gifts Blanket Birthday Gifts for Nan Presents for Nanny
- Price
- £16.89
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago
Trending
90-day click momentum
Stowetry 50 X 60 Flannel Blanket Nan Gifts Grandma Gifts
- Price
- £8.52
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

twirush Gifts for Nan Gifts for Nanny 150 * 130cm Flannel Blanket Gifts from Grandchildren Christmas/Birthday Gifts for Nan Nanny Nana Grandma
- Price
- £14.65
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

IDELTIME Nan Gifts Blanket Birthday Gifts for Nan Presents for Nanny
- Price
- £16.89
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago

Dozon Nan Gifts from Grandchildren Gifts for Nan Nan Birthday Gifts Blanket Presents for Nanny Nana Grandma Granny on Valentines Mothers Day Christmas Blankets Throws 150x130cm
- Price
- £16.64
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 4mo ago

twirush Gifts for Nan Gifts for Nanny 150 * 130cm Flannel Blanket Nan Gifts from Grandchildren Christmas/Birthday Gifts for Nan Nanny Nana Grandma (Purple)
- Price
- £10.66
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 6mo ago
Newest
by launch date
twirush Gifts for Nan Gifts for Nanny 150 * 130cm Flannel Blanket Gifts from Grandchildren Christmas/Birthday Gifts for Nan Nanny Nana Grandma
- Price
- £14.65
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Dozon Nan Gifts from Grandchildren Gifts for Nan Nan Birthday Gifts Blanket Presents for Nanny Nana Grandma Granny on Valentines Mothers Day Christmas Blankets Throws 150x130cm
- Price
- £16.64
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 4mo ago

twirush Gift for Nan Gifts for Nana 50 x 60 Flannel Blanket Nan Gift from Grandchildren Birthday Mothers Day for Nan Nanny Nana Grandma
- Price
- £14.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Stowetry 50 X 60 Flannel Blanket Nan Gifts Grandma Gifts
- Price
- £8.52
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

twirush Gifts for Nan Gifts for Nanny 150 * 130cm Flannel Blanket Nan Gifts from Grandchildren Christmas/Birthday Gifts for Nan Nanny Nana Grandma (Purple)
- Price
- £10.66
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
13 falling
Sellers
15
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
38%
Top 20: 98%
Open market
28%
- Eiapadeor20%
- twirush17%
- Niyewsor10%
- SECOGM9%
- CheriGift9%
- JOSOSO7%
Demand
Nan Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Nov, Dec · busiest ÷ quietest = 19.5×
Reviews and returns
What reviews say buyers love and hate about Nan Blanket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The quality isnt great
Quite thin
The print isn't as vibrant as I thought it would be
Love
Birthday or Christmas gift
Lovely gift idea
Perfect gift
It's a good quality blanket
Beautiful quality
Good quality my nan loves it
still helps keep you warm
it still keeps her warm in the evenings
Is warm
soft to touch
Soft, Thoughtful Blanket That Makes a Lovely Gift for Nan
So soft
the print looks bright without feeling too busy
the writing was so clear on the blanket
Return
0.4% Return rate 22% Fixable by listing
The quality isnt great
The print isn't as vibrant as I thought it would be
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nan Blanket questions
Answered from the same tracked data.









