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Nan Blanket

Fail

Demand is soft, at -61.5% this quarter, so Nan Blanket is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£18K/yr24K searches / yr
90-day growth
-61.5%search demand this quarter
Competition
38%top-5 click share · 13 brands · 15 sellers

Flapen Score

Nan Blanket against its category

The dotted line is the Home & Garden average. Past it, Nan Blanket is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nan Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nan Blanket 24K times last year and spent an estimated £18K. The top 5 brands take 64% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -61.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-61.5%
Conversion, latest week
5.4%
Market size, estimated
£18Ka year
Peak month
December19.5× the quietest month
Top search term
nan blanket13K searches a year

02 · Price

A sale here is worth £13.85.

Listings sell for £13.85 on average, from £8.52 to £16.94. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £13.85 that is £0 to £1K a year per listing.

Average price
£13.85under the $15 to $100 sweet spot
Price range
£8.52–£16.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.5% of listings are out of stock. The average listing ranks #460 within Home Textiles. It carries 97 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
30.5%
Average rank
#460in Home Textiles
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
97per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
15 months

Products

Top Nan Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£543£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

15

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

38%

Top 20: 98%

Open market

28%

  • Eiapadeor20%
  • twirush17%
  • Niyewsor10%
  • SECOGM9%
  • CheriGift9%
  • JOSOSO7%

Demand

Nan Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 19.5×

Reviews and returns

What reviews say buyers love and hate about Nan Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.15

The quality isnt great

Thickness17%+0.10

Quite thin

Print Quality5%+0.57

The print isn't as vibrant as I thought it would be

Love

Gifting Purpose27%+0.54

Birthday or Christmas gift

Lovely gift idea

Perfect gift

Quality-Overall20%−0.15

It's a good quality blanket

Beautiful quality

Good quality my nan loves it

Warmth13%+0.90

still helps keep you warm

it still keeps her warm in the evenings

Is warm

Soft Feel13%

soft to touch

Soft, Thoughtful Blanket That Makes a Lovely Gift for Nan

So soft

Print Quality6%+0.57

the print looks bright without feeling too busy

the writing was so clear on the blanket

Return

0.4% Return rate 22% Fixable by listing

Quality-Overall22%▁▁█▁▁▁

The quality isnt great

Print Quality22%▁▁█▁▁▁

The print isn't as vibrant as I thought it would be

Color22%▁▁▂▁█▁
Durability11%▁▁█▁▁▁
Gifting Purpose11%▁█▁▁▁▁

FAQ

Common Nan Blanket questions

Answered from the same tracked data.