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Nan Blanket

Fail

Demand is soft, at -61.5% this quarter, so Nan Blanket is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£18K/yr24K searches / yr
90-day growth
-61.5%search demand this quarter
Competition
38%top-5 click share · 13 brands · 15 sellers

Flapen Score

Nan Blanket against its category

The dotted line is the Home & Garden average. Past it, Nan Blanket is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nan Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nan Blanket 24K times last year and spent an estimated £18K. The top 5 brands take 64% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -61.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-61.5%
Conversion, latest week
5.4%
Market size, estimated
£18Ka year
Peak month
December19.5× the quietest month
Top search term
nan blanket13K searches a year

02 · Price

A sale here is worth £13.85.

Listings sell for £13.85 on average, from £8.52 to £16.94. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £13.85 that is £0 to £1K a year per listing.

Average price
£13.85under the $15 to $100 sweet spot
Price range
£8.52–£16.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.5% of listings are out of stock. The average listing ranks #460 within Home Textiles. It carries 97 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
30.5%
Average rank
#460in Home Textiles
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
97per listing
Listings tracked
22

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
15 months

Products

Top Nan Blanket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£543£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

15

Est. top-5 brand share

64%

Top 20: 100%

Est. top-5 click share

38%

Top 20: 98%

Open market

28%

  • Eiapadeor20%
  • twirush17%
  • Niyewsor10%
  • SECOGM9%
  • CheriGift9%
  • JOSOSO7%

Demand

Nan Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 19.5×

Reviews and returns

What reviews say buyers love and hate about Nan Blanket

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Gifting Purpose”
33%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“The quality isnt great”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Nan Blanket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data