Is nan blanket profitable to sell on Amazon United Kingdom?

The niche generates £18K/yr across 22 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -61.5%. Flapen's verdict: Skip it (46/100).

How competitive is the nan blanket niche?

13 brands and 15 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in nan blanket?

Top complaints mined from reviews: Quality-Overall, Thickness, Print Quality. The return rate is 0.4%.

When does demand for nan blanket peak?

Demand peaks in Mar–Nov–Dec; the busiest month runs 19.5× the quietest.

What does it cost to enter the nan blanket niche?

Listings span £8.52–£16.94; the average listing price is £13.85 (sweet spot $15–$100). The average incumbent carries 97 reviews — the moat a new listing must climb.

nan blanket

Skip it

Soft demand (-61.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Incredible97.32

avg incumbent reviews — the moat a new listing must climb

Competition

Great38%

top-5 click share — an open shelf

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Avg price

Good£13.85

avg listing price — sweet spot $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad£8.52–£16.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£18K

£18K/yr · 24K searches

Growth

Bad-61.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, nan blanket is a £18K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

nan blanket market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £17K–£21K; units × avg price
Conversion rate: 5.4%
Avg BSR: #460
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 30.5%
Avg brand age: 15 months
Avg seller age: 241 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

38%

Top 20: 98%

Open market

28%

Eiapadeor20%
twirush17%
Niyewsor10%
SECOGM9%
CheriGift9%
JOSOSO7%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -61.5% search growth over the last 90 days.

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 19.5×

Open Trend

Top nan blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Niyewsor Gifts for Nan Flannel Blanket Nan Gifts from Grandchildren

Niyewsor£15.274.7★45 rev

JOSOSO Nanny Gifts Nanny Birthday Gifts Nanny Gift from Grandchildren Best Gift for Nana Nan Grandma Soft Flannel Throw Blanket 50X60

JOSOSO£16.914.8★44 rev

Eiapadeor Nan Gifts Blanket - Fluffy Blanket Birthday Gift with Beautiful Flowers Print for Nanny Grandma Nan Nana Women from Grandchildren Presents for Nana Birthday Christmas Valentines Day

Eiapadeor£13.095.0★18 rev

Eiapadeor Nanny Gifts Blanket - Fluffy Blanket Birthday Gift for Nanny Grandma Nan Nana Women from Grandchildren Presents for Nana Birthday Christmas Valentines Day

Eiapadeor£12.065.0★18 rev

IDELTIME Nan Gifts Blanket Birthday Gifts for Nan Presents for Nanny

IDELTIME£16.894.7★4 rev

Newest

by launch date

twirush Gifts for Nan Gifts for Nanny 150 * 130cm Flannel Blanket Gifts from Grandchildren Christmas/Birthday Gifts for Nan Nanny Nana Grandma

twirush£14.652 rev

3mo ago

Dozon Nan Gifts from Grandchildren Gifts for Nan Nan Birthday Gifts Blanket Presents for Nanny Nana Grandma Granny on Valentines Mothers Day Christmas Blankets Throws 150x130cm

Dozon£16.6496 rev

4mo ago

twirush Gift for Nan Gifts for Nana 50 x 60 Flannel Blanket Nan Gift from Grandchildren Birthday Mothers Day for Nan Nanny Nana Grandma

twirush£14.481 rev

5mo ago

Stowetry 50 X 60 Flannel Blanket Nan Gifts Grandma Gifts

Stowetry£8.523 rev

6mo ago

twirush Gifts for Nan Gifts for Nanny 150 * 130cm Flannel Blanket Nan Gifts from Grandchildren Christmas/Birthday Gifts for Nan Nanny Nana Grandma (Purple)

twirush£10.661 rev

6mo ago

What buyers say about nan blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose27%

“Birthday or Christmas gift”

Quality-Overall20%

“It's a good quality blanket”

Warmth13%

“still helps keep you warm”

Soft Feel13%

“soft to touch”

Print Quality6%

“the print looks bright without feeling too busy”

Size-Overall5%

“a great size”

Washability3%

“Once washed was a very nice blanket”

Upholstery/Fabric Quality3%

“Great quality material, really thick and a lovely blanket”

Weight Light2%

“Its not heavy”

Design-Overall2%

“This blanket has a really sweet floral design and feels soft and cosy, making it a nice comfort gift for a nan or grandma”

What buyers complain about

Quality-Overall33%

“The quality isnt great”

Thickness17%

“Quite thin”

Print Quality5%

“The print isn't as vibrant as I thought it would be”

Top return reasons

Quality-Overall22%

Print Quality22%

Color22%

Durability11%

Gifting Purpose11%

Thin11%

Common questions

Is nan blanket profitable to sell on Amazon United Kingdom?: The niche generates £18K/yr across 22 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -61.5%. Flapen's verdict: Skip it (46/100).
How competitive is the nan blanket niche?: 13 brands and 15 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in nan blanket?: Top complaints mined from reviews: Quality-Overall, Thickness, Print Quality. The return rate is 0.4%.
When does demand for nan blanket peak?: Demand peaks in Mar–Nov–Dec; the busiest month runs 19.5× the quietest.
What does it cost to enter the nan blanket niche?: Listings span £8.52–£16.94; the average listing price is £13.85 (sweet spot $15–$100). The average incumbent carries 97 reviews — the moat a new listing must climb.