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Nan Blanket

soft demand (-61.5% this quarter) — Nan Blanket doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51

Market size 5Growth 0Conversion 62Competition 78Returns 98Price range 23Avg price 65Brand share 68Review moat 95Quality gap 23
This niche Category average · 5,777 niches

Is Nan Blanket profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Nan Blanket is a £18K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Skip it — 46/100.

Nan Blanket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -61.5% over the last 90 days and 5.4% of searches end in a purchase.

£18K

revenue / yr

Units sold / yr2K
Search volume / yr-61.5%24K
Conversion rate5.4%
Avg price£13.85

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers13 · 15
Top-5 product click share38%
Open market36%
Avg brand age15 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement91%
New entrants (1y)13· 0 succeeded
Avg rating4.6★
Avg reviews97

Top Nan Blanket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£543£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

15

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

38%

Top 20: 98%

Open market

28%

  • Eiapadeor20%
  • twirush17%
  • Niyewsor10%
  • SECOGM9%
  • CheriGift9%
  • JOSOSO7%

Nan Blanket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume24KCVR5.4%Products22Brands13Top 5 Brands64%OOS Rate30.5%Rating4.6★Reviews97Avg BSR#460
5K4KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 19.5×

What reviews say buyers love and hate about Nan Blanket

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Gifting Purpose27%

Birthday or Christmas gift

Quality-Overall20%

It's a good quality blanket

Warmth13%

still helps keep you warm

Soft Feel13%

soft to touch

Print Quality6%

the print looks bright without feeling too busy

What buyers complain about

55% of reviews
Quality-Overall33%

The quality isnt great

Thickness17%

Quite thin

Print Quality5%

The print isn't as vibrant as I thought it would be

Nan Blanket return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
22%
2Print Quality
22%
3Color
22%
4Durability
11%
5Gifting Purpose
11%

Common Nan Blanket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Nan Blanket 46/100 on Amazon United Kingdom — Skip it. The niche generates £18K/yr across 22 tracked products. 0 of 13 products launched in the last 360 days are still selling. Search demand moved -61.5% over the last 90 days.
Search demand for Nan Blanket on Amazon United Kingdom peaks in Mar–Nov–Dec, where the busiest month runs 19.5× the quietest.