Skip to content

Name Stickers

prices mostly outside the sweet spot ($2.01–$11.25) — Name Stickers doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51

Market size 20Growth 41Conversion 62Competition 63Returns 100Price range 0Avg price 14Brand share 65Review moat 40Quality gap 48
This niche Category average · 5,777 niches

Is Name Stickers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Name Stickers is a £80K/yr Amazon United Kingdom market (298K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.

Name Stickers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +12.6% over the last 90 days and 5.5% of searches end in a purchase.

£80K

revenue / yr

Units sold / yr10K
Search volume / yr+12.6%298K
Conversion rate5.5%
Avg price£4.87

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers19 · 89
Top-5 product click share47%
Open market34%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement97%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews2,452

Top Name Stickers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

89

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

30%

  • STUCK2U32%
  • Sticky Art UK16%
  • Double Dragon7%
  • Dotty about Paper6%
  • LuenHego5%
  • QuoteMyWall4%

Name Stickers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume298KCVR5.5%Products30Brands19Top 5 Brands66%OOS Rate1.5%Rating4.5★Reviews2,452Avg BSR#133
20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Top Name Stickers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • name stickers146K/yr
  • personalised name stickers51K/yr
  • name stickers for water bottles16K/yr
  • name14K/yr
  • name labels stickers15K/yr
  • name sticker13K/yr
  • name tag stickers12K/yr
  • sticky name labels10K/yr
  • personalised name sticker7K/yr
  • water bottle name stickers5K/yr

What reviews say buyers love and hate about Name Stickers

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall22%

They are reliable

Adhesion/Stickiness15%

Good adhesive

Advertised Vs Actual Product13%

As advertised

Value For Money13%

Good Value

Ease Of Use11%

Easy to use

What buyers complain about

81% of reviews
Adhesion/Stickiness28%

Not particularly adhesive

Quality-Overall11%

Cheap

Durability10%

Doesn't work fell off after one use

Size-Overall8%

theyre both very big

Value For Money8%

Overpriced

Name Stickers return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
38%
2Adhesion/Stickiness
15%
3Advertised Vs Actual Product
13%
4Functionality-Overall
8%
5Value For Money
8%

Common Name Stickers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Name Stickers 49/100 on Amazon United Kingdom — Skip it. The niche generates £80K/yr across 30 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +12.6% over the last 90 days.
Search demand for Name Stickers on Amazon United Kingdom peaks in Aug–Sep, where the busiest month runs 2.3× the quietest.