name stickers
Skip itPrices mostly outside the sweet spot ($2.01–$11.25) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,451.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad£80K£80K/yr · 298K searches
Avg price
Bad£4.87avg listing price — sweet spot $15–$100
Price range
Bad£2.01–£11.25cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, name stickers is a £80K/yr Amazon United Kingdom market (298K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
name stickers market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £39K–£49K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #133
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 97%
- Out of stock
- 1.5%
- Avg brand age
- 36 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
89
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
47%
Top 20: 88%
Open market
30%
- STUCK2U32%
- Sticky Art UK16%
- Double Dragon7%
- Dotty about Paper6%
- LuenHego5%
- QuoteMyWall4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.6% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.3×
Top name stickers search terms
- name stickers146K/yr
- personalised name stickers51K/yr
- name stickers for water bottles16K/yr
- name14K/yr
- name labels stickers15K/yr
- name sticker13K/yr
- name tag stickers12K/yr
- sticky name labels10K/yr
- personalised name sticker7K/yr
- water bottle name stickers5K/yr
Top name stickers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
70 Personalised Stick On Name Labels for Clothes Kids No Iron Just Peel and Stick! Suitable for School Uniform Name Tags Care Home Nurserys Washing Machine Proof Dishwasher Proof Kids
STUCK2U£4.774.4★471 rev
44 Personalised Stick On Name Labels for Clothes Kids No Iron Just Peel and Stick! Suitable for School Uniform Name Tags Care Home Washing Machine Proof Dishwasher Proof (Unicorn)
STUCK2U£4.974.4★75 rev
Personalised Name/Word Vinyl Stickers - 2 Height Options 21 Beautiful Colours. Perfect for Weddings Glass Box Wine Bottles Label Decal Either 1inch or 1.5inch Height Width Will Vary
Sticky Art UK£3.004.5★228 rev
Double Dragon Address Labels | 250 Labels/Roll | 89mm x 36mm | Self-Adhesive White Stickers | BPA-Free | Handwriting Laser & Inkjet Printer Compatible | For Shipping Filing Storage & Food Container
Double Dragon£3.104.7★500 rev
Name Labels 96PCS Name Stickers for Water Bottles Lunch Box Pencil Case Multicolour
LuenHego£3.334.5★74 rev
Newest
by launch date
Personalised Glass Name/Word Vinyl Stickers - Multiple Choice of Height Options 25 Beautiful Colours. Suitable for Weddings Glass Hen and Stag Parties Toy Box Wine Bottles Label Decal
Generic£2.0118 rev
60 Personalised Stick on Name Labels for Clothes No Iron Just Peel
Papa Prints£4.23259 rev
Personalised Name Word Vinyl Stickers - Height Options 21 Beautiful Colours. Perfect for Weddings Glass Box Wine Bottles Label Decal Either 1inch or 1.5inch Height Width Will Vary
Sticky Art UK£2.457 rev
L LIKED Hello My Name is 5 Colors 89 mm x 57 mm 200 Name Tags Stickers for Party Office Meeting School
L LIKED£5.07673 rev
12 PCS Letter Stickers Vinyl Waterproof Alphabet Sticker Large Vinyl Name Letter Stickers for Scrapbooking Alphabet Stick on Wall
LongHoneySong£5.0024 rev
Trending
90-day click momentum
Personalised Vinyl Name Sticker - Script Font - Several Height and Colour Options - School Custom Crafts Wedding Wine Gin Glass Water Bottle
Sticky Art UK£2.234.2★
70 Personalised Stick On Name Labels for Clothes Kids No Iron Just Peel and Stick! Suitable for School Uniform Name Tags Care Home Nurserys Washing Machine Proof Dishwasher Proof Kids
STUCK2U£4.774.4★
L LIKED Hello My Name is 5 Colors 89 mm x 57 mm 200 Name Tags Stickers for Party Office Meeting School
L LIKED£5.074.7★
44 Personalised Stick On Name Labels for Clothes Kids No Iron Just Peel and Stick! Suitable for School Uniform Name Tags Care Home Washing Machine Proof Dishwasher Proof (Unicorn)
STUCK2U£4.974.4★
Personalised Glass Name/Word Vinyl Stickers - Multiple Choice of Height Options 25 Beautiful Colours. Suitable for Weddings Glass Hen and Stag Parties Toy Box Wine Bottles Label Decal
Generic£2.014.6★
What buyers say about name stickers
What buyers praise and complain about, mined from review topics.What buyers love
“They are reliable”
“Good adhesive”
“As advertised”
“Good Value”
“Easy to use”
“Very durable”
“Great size”
“bright colours”
“Nice label designs”
“the print stays clear”
What buyers complain about
“Not particularly adhesive”
“Cheap”
“Doesn't work fell off after one use”
“theyre both very big”
“Overpriced”
“Do not do what they are supposed to”
“Print size is very small”
“They are more paper feel so likely will fade or come off in time”
“Misleading”
“it needs heavy scraping”
Top return reasons
Common questions
- Is name stickers profitable to sell on Amazon United Kingdom?
- The niche generates £80K/yr across 30 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the name stickers niche?
- 19 brands and 89 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in name stickers?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 0.0%.
- When does demand for name stickers peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.
- What does it cost to enter the name stickers niche?
- Listings span £2.01–£11.25; the average listing price is £4.87 (sweet spot $15–$100). The average incumbent carries 2,452 reviews — the moat a new listing must climb.