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Name Stickers

Fail

Prices span $2.01–$11.25, mostly outside the sweet spot, so Name Stickers is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£80K/yr298K searches / yr
90-day growth
+12.6%search demand this quarter
Competition
47%top-5 click share · 19 brands · 89 sellers

Flapen Score

Name Stickers against its category

The dotted line is the Home & Garden average. Past it, Name Stickers is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Name Stickers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Name Stickers 298K times last year and spent an estimated £80K. The top 5 brands take 66% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
298K
Growth, 90 days vs prior 90
+12.6%
Conversion, latest week
5.5%
Market size, estimated
£80Ka year
Peak month
September2.3× the quietest month
Top search term
name stickers146K searches a year

02 · Price

A sale here is worth £4.87.

Listings sell for £4.87 on average, from £2.01 to £11.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £4.87 that is £487 to £1K a year per listing.

Average price
£4.87under the $15 to $100 sweet spot
Price range
£2.01–£11.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£487–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #133 within Party Supplies. It carries 2,452 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
33%
Out of stock, average day
1.5%
Average rank
#133in Party Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,452per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Name Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

89

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

30%

  • STUCK2U32%
  • Sticky Art UK16%
  • Double Dragon7%
  • Dotty about Paper6%
  • LuenHego5%
  • QuoteMyWall4%

Demand

Name Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Name Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • name stickers146K/yr
  • personalised name stickers51K/yr
  • name stickers for water bottles16K/yr
  • name14K/yr
  • name labels stickers15K/yr
  • name sticker13K/yr
  • name tag stickers12K/yr
  • sticky name labels10K/yr
  • personalised name sticker7K/yr
  • water bottle name stickers5K/yr

Reviews and returns

What reviews say buyers love and hate about Name Stickers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness28%−0.12

Not particularly adhesive

Didnt stick

Not Sticky Enough

Quality-Overall11%+1.02

Cheap

The quality is no good it does not stick it is not easy to use the size is too small

Awful quality

Durability10%−0.08

Doesn't work fell off after one use

they come off easily

Don't last

Size-Overall8%−0.03

theyre both very big

Little small

Much smaller than I expected

Value For Money8%+0.57

Overpriced

Quite expensive and not worth it

Terrible value

Love

Quality-Overall22%+1.02

They are reliable

Great value good quality true to size

Amazing quality

Adhesion/Stickiness15%−0.12

Good adhesive

It sticks well

The adhesive is very strong

Advertised Vs Actual Product13%+1.20

As advertised

As described

Did the job

Value For Money13%+0.57

Good Value

Excellent value

Excellent value for money

Ease Of Use11%+1.24

Easy to use

easy to apply

Easy to apply

Return

0.0% Return rate 53% Fixable by listing

Size-Overall38%▁▄▆█▄▄

theyre both very big

Little small

Much smaller than I expected

Adhesion/Stickiness15%▁▃▁▁█▁

Not particularly adhesive

Didnt stick

Not Sticky Enough

Advertised Vs Actual Product13%▁▆█▁▁▆

Misleading

Not what I expected

Functionality-Overall8%▁▁▁▁█▁

Do not do what they are supposed to

Didn't work

Not working

Value For Money8%▁▁▁█▆▁

Overpriced

Quite expensive and not worth it

Terrible value

FAQ

Common Name Stickers questions

Answered from the same tracked data.