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38

name a star

Skip it

A small market ($16K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 23Conversion 52Competition 9Returns 100Price range 78Avg price 95Brand share 27Review moat 82Quality gap 21

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£25.30

avg listing price — sweet spot $15–$100

Review moat

Great360.67

avg incumbent reviews — the moat a new listing must climb

Price range

Great£7.43–£42.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad89%

top-5 click share — a locked-up shelf

Market size

Bad£16K

£16K/yr · 15K searches

According to Flapen's Amazon United Kingdom niche tracking, name a star is a £16K/yr Amazon United Kingdom market (15K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

name a star market data

Units sold / yr
100–250
avg 0–100/product
Revenue / yr
£3K–£6K
units × avg price
Conversion rate
4.2%
Avg BSR
#3,914
Page quality
0%
Prime
11%
Sponsored
56%
Out of stock
1.7%
Avg brand age
87 months
Avg seller age
187 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

6%

  • Star Name Registry42%
  • Gift Republic18%
  • World Star Register12%
  • Generic9%
  • ccp6%
  • Star Registration5%
  • Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.3×

Top name a star search terms

  • name a star13K/yr
  • naming a star gift1K/yr
  • name a star gift set personalised uk1K/yr
All search terms

Top name a star products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£2K30%£5K45%£7K60%£10K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about name a star

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose36%

“Joyous gift”

Value For Money21%

“value for money”

Quality-Overall14%

“Lovely product”

Ease Of Use14%

“easy to find on the internet”

Comfort-Overall7%

“can be such a comfort to people”

Certifications7%

“This gift is great price quality paper has a certificate”

What buyers complain about

Print Quality50%

“Not what pic shows check small print”

Brightness/Shine/Glow25%

“Extra bright star not so”

Advertised Vs Actual Product25%

“Not as described”

Common questions

Is name a star profitable to sell on Amazon United Kingdom?
The niche generates £16K/yr across 9 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Skip it (38/100).
How competitive is the name a star niche?
8 brands and 13 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in name a star?
Top complaints mined from reviews: Print Quality, Brightness/Shine/Glow, Advertised Vs Actual Product. The return rate is 0.1%.
When does demand for name a star peak?
Demand peaks in Nov–Dec; the busiest month runs 7.3× the quietest.
What does it cost to enter the name a star niche?
Listings span £7.43–£42.37; the average listing price is £25.30 (sweet spot $15–$100). The average incumbent carries 361 reviews — the moat a new listing must climb.