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Name a Star

Fail

Shoppers spend only $16K a year here, so Name a Star is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£16K/yr15K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
89%top-5 click share · 8 brands · 13 sellers

Flapen Score

Name a Star against its category

The dotted line is the Home & Garden average. Past it, Name a Star is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Name a Star market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Name a Star 15K times last year and spent an estimated £16K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
4.2%
Market size, estimated
£16Ka year
Peak month
December7.3× the quietest month
Top search term
name a star13K searches a year

02 · Price

A sale here is worth £25.30.

Listings sell for £25.30 on average, from £7.43 to £42.37. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £25.30 that is £0 to £3K a year per listing.

Average price
£25.30inside the $15 to $100 sweet spot
Price range
£7.43–£42.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 11% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #3,914 within Artwork. It carries 361 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
11%
Out of stock, average day
1.7%
Average rank
#3,914in Artwork
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
361per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Name a Star products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

6%

  • Star Name Registry42%
  • Gift Republic18%
  • World Star Register12%
  • Generic9%
  • ccp6%
  • Star Registration5%
  • Open — no brand owns it (2 brands, 6%)

Demand

Name a Star search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Name a Star search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • name a star13K/yr
  • naming a star gift1K/yr
  • name a star gift set personalised uk1K/yr

Reviews and returns

What reviews say buyers love and hate about Name a Star

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Print Quality50%−0.07

Not what pic shows check small print

Brightness/Shine/Glow25%−0.03

Extra bright star not so

Advertised Vs Actual Product25%−0.03

Not as described

Love

Gifting Purpose36%+1.98

Joyous gift

Birthday Present

an ideal gift as a memorial too

Value For Money21%+1.03

value for money

Definitely value for money

Quality-Overall14%+0.64

Lovely product

Ease Of Use14%+0.64

easy to find on the internet

Comfort-Overall7%+0.30

can be such a comfort to people

FAQ

Common Name a Star questions

Answered from the same tracked data.