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Name a Star

a small market ($16K/yr) — Name a Star doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51

Market size 4Growth 23Conversion 52Competition 9Returns 100Price range 78Avg price 95Brand share 27Review moat 82Quality gap 21
This niche Category average · 5,777 niches

Is Name a Star profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Name a Star is a £16K/yr Amazon United Kingdom market (15K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Name a Star: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.5% over the last 90 days and 4.2% of searches end in a purchase.

£16K

revenue / yr

Units sold / yr250
Search volume / yr-3.5%15K
Conversion rate4.2%
Avg price£25.30

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers8 · 13
Top-5 product click share89%
Open market11%
Avg brand age87 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement56%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews361

Top Name a Star products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

6%

  • Star Name Registry42%
  • Gift Republic18%
  • World Star Register12%
  • Generic9%
  • ccp6%
  • Star Registration5%
  • Open — no brand owns it (2 brands, 6%)

Name a Star demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume15KCVR4.2%Products9Brands8Top 5 Brands89%OOS Rate1.7%Rating4.7★Reviews361Avg BSR#3,914
2K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.3×

Top Name a Star search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • name a star13K/yr
  • naming a star gift1K/yr
  • name a star gift set personalised uk1K/yr

What reviews say buyers love and hate about Name a Star

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Gifting Purpose36%

Joyous gift

Value For Money21%

value for money

Quality-Overall14%

Lovely product

Ease Of Use14%

easy to find on the internet

Comfort-Overall7%

can be such a comfort to people

What buyers complain about

100% of reviews
Print Quality50%

Not what pic shows check small print

Brightness/Shine/Glow25%

Extra bright star not so

Advertised Vs Actual Product25%

Not as described

Common Name a Star questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Name a Star 38/100 on Amazon United Kingdom — Skip it. The niche generates £16K/yr across 9 tracked products. Search demand moved -3.5% over the last 90 days.
Search demand for Name a Star on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 7.3× the quietest.