nag champa incense sticks
Skip itPrices mostly outside the sweet spot ($2.90–$8.42) — this niche doesn't clear our bar today.
Conversion
Incredible21.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£108K£108K/yr · 91K searches
Review moat
Bad6,048.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Avg price
Bad£5.55avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£2.90–£8.42cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, nag champa incense sticks is a £108K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 35/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
nag champa incense sticks market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- £83K–£111K
- units × avg price
- Conversion rate
- 21.4%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 6.7%
- Avg brand age
- 59 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
75
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Satya49%
- Nag Champa23%
- Rushant18%
- 1ABOVE5%
- greensense3%
- SAMASIA2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top nag champa incense sticks search terms
- nag champa incense sticks52K/yr
- nag champa25K/yr
- incense sticks nag champa5K/yr
- nag champa incense6K/yr
- satya nag champa incense sticks3K/yr
Top nag champa incense sticks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Satya Satya Nag Champa Incense Sticks Wood Floral 15g x 12 packs = 144 sticks Blue
Satya£5.204.6★7,439 rev
![NAG CHAMPA INCENSE STICKS [12 PACKS]](https://m.media-amazon.com/images/I/61dUtch3okL.jpg)
NAG CHAMPA INCENSE STICKS [12 PACKS]
Nag Champa£6.484.7★5,749 rev
Nag Champa Incense Sticks 15 Grams x 4 Packs | For Meditation Yoga Healing Aromatherapy Relxation Spirituality |
Rushant£5.034.5★226 rev
Satya Nag Champa Incense Sticks Agarbatti 15g 3 Packs
Satya£2.904.7★9,488 rev
Satya Incense Set 12 x 15gram Includes: Nag Super Hit Oodh Positive Vibes Namaste Champa Opium Reiki Spiritual Healing Karma Traditional Ayurveda and Meditation Packs
Satya£6.954.6★8,239 rev
Newest
by launch date
12x15g Incense Sticks with Incense Sticks Holder for Meditation Aromatherapy Spa Yoga Relaxation Healing Weddings Spirituality and Positivity (NAG CHAMPA - 12PK)
1ABOVE£7.8057 rev
3x15g Incense Sticks with Incense Sticks Holder for Meditation Aromatherapy Spa Yoga Relaxation Healing Weddings Spirituality and Positivity (NAG CHAMPA - 3PK)
1ABOVE£3.7950 rev
Original Satya Nagchampa Agarbatti Incense Sticks Gift Pack of 3X 15G for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation by Greensense
greensense£4.2311 rev
Satya Nag Champa Incense Sticks 12 x 15g Multipack Original Agarbatti Joss Sticks for Meditation Relaxation & Aromatherapy Long Burning Scented Incense Set
Rushant£8.4232 rev
Nag Champa Incense Sticks 15 Grams x 4 Packs | For Meditation Yoga Healing Aromatherapy Relxation Spirituality |
Rushant£5.03226 rev
Trending
90-day click momentumSatya Nag Champa Incense Sticks 12 x 15g Multipack Original Agarbatti Joss Sticks for Meditation Relaxation & Aromatherapy Long Burning Scented Incense Set
Rushant£8.424.1★
Original Satya Nagchampa Agarbatti Incense Sticks Gift Pack of 3X 15G for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation by Greensense
greensense£4.234.8★
Nag Champa Incense Sticks 15 Grams x 4 Packs | For Meditation Yoga Healing Aromatherapy Relxation Spirituality |
Rushant£5.034.5★
NAG CHAMPA INCENSE STICKS [12 PACKS]
Nag Champa£6.484.7★
Satya Incense Set 12 x 15gram Includes: Nag Super Hit Oodh Positive Vibes Namaste Champa Opium Reiki Spiritual Healing Karma Traditional Ayurveda and Meditation Packs
Satya£6.954.6★
What buyers say about nag champa incense sticks
What buyers praise and complain about, mined from review topics.What buyers love
“They offer a good variety of scents”
“Good value”
“excellent quality 5* Excellent selection of sticks, awesome price”
“Does the job”
“Present very much enjoyed”
“there was enough variety in the collection that I found a few favourites among the different options included”
“its a brand thats been around for so long”
“Good size”
“Brilliant quality burns nicely”
“not too heavy well worth the low price in my opinion”
What buyers complain about
“When I opened the plastic that they were in it had a really weird smell to it”
“Poor quality”
“Very powdery fast burn”
“Not worth it”
“Size(length) of the stcks is 25 % shorter than retail items of similar kind”
“Not as advertised”
“The contents fall off the stick”
“Not as strong as Id hoped”
“so they didn't last quite as long as I was expecting”
“They were wet”
Top return reasons
Common questions
- Is nag champa incense sticks profitable to sell on Amazon United Kingdom?
- The niche generates £108K/yr across 12 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Skip it (35/100).
- How competitive is the nag champa incense sticks niche?
- 6 brands and 75 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in nag champa incense sticks?
- Top complaints mined from reviews: Smell, Quality-Overall, Flammable. The return rate is 0.1%.
- When does demand for nag champa incense sticks peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the nag champa incense sticks niche?
- Listings span £2.90–£8.42; the average listing price is £5.55 (sweet spot $15–$100). The average incumbent carries 6,048 reviews — the moat a new listing must climb.