Nag Champa Incense Sticks

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months

91K

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

21.4%

Market size, estimated

£108Ka year

Peak month

December1.4× the quietest month

Top search term

nag champa incense sticks52K searches a year

Listings sell for £5.55 on average, from £2.90 to £8.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £5.55 that is £6K to £7K a year per listing.

Average price

£5.55under the $15 to $100 sweet spot

Price range

£2.90–£8.42

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

£6K–£7K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #61 within Home Fragrance. It carries 6,048 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

6.7%

Average rank

#61in Home Fragrance

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,048per listing

Listings tracked

12

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months