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Mylek Air Cooler

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $23K a year here, so Mylek Air Cooler is a Maybe.

Flapen Score
60
60 / 100
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Market size
£23K/yr16K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
44%top-5 click share · 24 brands · 40 sellers

Flapen Score

Mylek Air Cooler against its category

The dotted line is the Home & Garden average. Past it, Mylek Air Cooler is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mylek Air Cooler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mylek Air Cooler 16K times last year and spent an estimated £23K. The top 5 brands take 78% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.2%
Market size, estimated
£23Ka year
Top search term
mylek air cooler12K searches a year

02 · Price

A sale here is worth £122.81.

Listings sell for £122.81 on average, from £37.11 to £474.25. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £122.81 that is £0 to £12K a year per listing.

Average price
£122.81above the $15 to $100 sweet spot
Price range
£37.11–£474.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 52.3% of listings are out of stock. The average listing ranks #149 within Heating, Cooling & Air Quality. It carries 247 reviews at 3.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
32%
Out of stock, average day
52.3%
Average rank
#149in Heating, Cooling & Air Quality
Average rating
3.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
247per listing
Listings tracked
41

04 · Newcomers

Amazon counts 9 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
9Amazon's first-year sales bar
Average brand age
20 months

Products

Top Mylek Air Cooler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£695£1K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

40

Top-5 brand share

78%

Top 20: 98%

Top-5 click share

44%

Top 20: 83%

Open market

19%

  • MYLEK58%
  • BLACK+DECKER7%
  • RIKASM6%
  • JDKJAG4%
  • Zenova3%
  • kidali2%

Reviews and returns

What reviews say buyers love and hate about Mylek Air Cooler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.14

it was overpriced

Pricey for what it is

Not worth the price

Noise Level16%+0.21

Too much noise

Too loud

Very noisy

Quality-Overall10%−0.02

Awful quality

the build quality is lower than I would have expected from such a big name brand

was expecting product to top quality for the price

Functionality-Overall8%−0.27

Did not work

Not effective

Poor performance

Durability6%−0.19

Broke after only a few weeks

Broken within 2 months

Broken after a few days

Love

Value For Money14%−0.14

Excellent value for money

reasonable price

Good value

Quality-Overall12%−0.02

Excellent Product

Build quality feels solid

Good quality fan

Noise Level8%+0.21

Hardly any noise

Noise level acceptable

Very quiet

Ease Of Use7%+0.82

Ease of use

It's quite easy to figure out how to use

easy to store and use

Assembly/Installation6%+0.47

Installation is straightforward

Easy to set up

Easy to assemble

Return

0.6% Return rate 19% Fixable by listing

Functionality-Overall25%▁█▃▂▆▆

Did not work

Not effective

Poor performance

Noise Level10%▁▁▁▆▇█

Too much noise

Too loud

Very noisy

Size-Overall9%▁▆▄█▃▂

Small size

when it arrived it is short

Its much bigger

Defective Material/Parts9%▁▁█▃▄▅
Advertised Vs Actual Product7%▁▁▁▁█▅

False advertisement

Product description is misleading

Not as advertised

FAQ

Common Mylek Air Cooler questions

Answered from the same tracked data.