Mycorrhizal Fungi
FailDemand is soft, at -19.6% this quarter, so Mycorrhizal Fungi is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £173K/yr98K searches / yr
- 90-day growth
- -19.6%search demand this quarter
- Competition
- 77%top-5 click share · 12 brands · 54 sellers
Flapen Score
Mycorrhizal Fungi against its category
The dotted line is the Home & Garden average. Past it, Mycorrhizal Fungi is stronger. Inside it, weaker.
Market
The Mycorrhizal Fungi market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mycorrhizal Fungi 98K times last year and spent an estimated £173K. The top 5 brands take 81% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 13.5% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -19.6%
- Conversion, latest week
- 13.5%
- Market size, estimated
- £173Ka year
- Peak month
- May4.6× the quietest month
- Top search term
- mycorrhizal fungi41K searches a year
02 · Price
A sale here is worth £13.04.
Listings sell for £13.04 on average, from £3.89 to £34.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £13.04 that is £13K to £16K a year per listing.
- Average price
- £13.04under the $15 to $100 sweet spot
- Price range
- £3.89–£34.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Fertilisers & Plant Food. It carries 1,806 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 77%
- Out of stock, average day
- 0.0%
- Average rank
- #53in Fertilisers & Plant Food
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,806per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Mycorrhizal Fungi products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ROOTGROW MYCORRH FUNGI 150G
- Price
- £3.89
- Rating
- 4.5/5
- Reviews
- 2,921
- Age
- 12y ago

ROOTGROW MYCORRH FUNGI 360G
- Price
- £9.56
- Rating
- 4.6/5
- Reviews
- 2,860
- Age
- 15y ago

envii Root Well Mycorrhizal Fungi Powder Organic & Enriched with Benefical Bacteria Plant Root Treatment Improves Nutrient Uptake Treats 80 Plants
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 3y ago

DYNOMYCO Mycorrhizal Fungi Inoculant 50g/1.76oz Boosts Root Growth Yields & Nutrient Uptake 900 Propagules/g Concentrated Granules & OMRI Compliant Seed Starter Soil Mix Compatible
- Price
- £7.68
- Rating
- 4.6/5
- Reviews
- 6,375
- Age
- 5mo ago

Mycorrhizal Fungi Root Enhancer - Boosts Root Strength & Plant Growth - Improves Soil Structure & Health (1 kg)
- Price
- £20.03
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago
Trending
estimated 90-day click momentum
DYNOMYCO Mycorrhizal Fungi Inoculant 50g/1.76oz Boosts Root Growth Yields & Nutrient Uptake 900 Propagules/g Concentrated Granules & OMRI Compliant Seed Starter Soil Mix Compatible
- Price
- £7.68
- Rating
- 4.6/5
- Reviews
- 6,375
- Age
- 5mo ago

Mycorrhizal Fungi Root Enhancer - Boosts Root Strength & Plant Growth - Improves Soil Structure & Health (1 kg)
- Price
- £20.03
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago

Vitax Q4 Rootmore Mycorrhizal Fungi Stimulates Root Growth Suitable For Flowers Shrubs And Edibles Organic - 250G
- Price
- £6.53
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 11y ago

ROOTGROW MYCORRH FUNGI 150G
- Price
- £3.89
- Rating
- 4.5/5
- Reviews
- 2,921
- Age
- 12y ago

envii Root Well Mycorrhizal Fungi Powder Organic & Enriched with Benefical Bacteria Plant Root Treatment Improves Nutrient Uptake Treats 80 Plants
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 3y ago
Newest
by launch date
DYNOMYCO Mycorrhizal Fungi Inoculant 50g/1.76oz Boosts Root Growth Yields & Nutrient Uptake 900 Propagules/g Concentrated Granules & OMRI Compliant Seed Starter Soil Mix Compatible
- Price
- £7.68
- Rating
- 4.6/5
- Reviews
- 6,375
- Age
- 5mo ago

Mycorrhizal Fungi Root Enhancer - Boosts Root Strength & Plant Growth - Improves Soil Structure & Health (1 kg)
- Price
- £20.03
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago

HOCHSTE Empathy Rootgrow Mycorrhizal Fungi RHS Endorsed For Plant Root Strength Trees Shrubs Roses Feed Food Fertiliser Green - 360g (1 Pack)
- Price
- £14.12
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 1y ago

envii Root Well Mycorrhizal Fungi Powder Organic & Enriched with Benefical Bacteria Plant Root Treatment Improves Nutrient Uptake Treats 80 Plants
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 3y ago

RootMax - Mycorrhizal Fungi (200 g/7 oz) | Rooting Powder for all Plants Trees Flowers & Edibles | Direct to Root Inoculant | Treats 40+ Plants
- Price
- £13.86
- Rating
- 4.4/5
- Reviews
- 2,094
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
54
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
15%
- Plantworks Ltd32%
- Empathy30%
- DYNOMYCO8%
- envii6%
- Gardening Naturally4%
- Grow Mate4%
- Open — no brand owns it (6 brands, 15%)
Demand
Mycorrhizal Fungi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.6×
Search terms
Top Mycorrhizal Fungi search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mycorrhizal fungi41K/yr
- rootgrow mycorrhizal fungi11K/yr
- rootgrow12K/yr
- root grow7K/yr
- mycorrhizal fungi for roses4K/yr
- root grow mycorrhizal fungi6K/yr
- david austin mycorrhizal fungi3K/yr
- mycorrhizal fungi powder3K/yr
- mycorrhizal3K/yr
- empathy rootgrow mycorrhizal fungi2K/yr
Reviews and returns
What reviews say buyers love and hate about Mycorrhizal Fungi
We read the reviews and the return reasons for every product selling here.
“it has become extremely expensive to buy this way”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mycorrhizal Fungi questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









