Is mycorrhizal fungi profitable to sell on Amazon United Kingdom?

The niche generates £173K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Skip it (47/100).

How competitive is the mycorrhizal fungi niche?

12 brands and 54 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in mycorrhizal fungi?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.1%.

When does demand for mycorrhizal fungi peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 4.6× the quietest.

What does it cost to enter the mycorrhizal fungi niche?

Listings span £3.89–£34.70; the average listing price is £13.04 (sweet spot $15–$100). The average incumbent carries 1,806 reviews — the moat a new listing must climb.

mycorrhizal fungi

Skip it

Soft demand (-19.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Price range

Good£3.89–£34.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.04

avg listing price — sweet spot $15–$100

Review moat

Okay1,805.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay£173K

£173K/yr · 98K searches

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-19.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, mycorrhizal fungi is a £173K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 47/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

mycorrhizal fungi market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: £196K–£261K; units × avg price
Conversion rate: 13.5%
Avg BSR: #53
Page quality: 0%
Prime: 77%
Sponsored: 62%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 176 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

15%

Plantworks Ltd32%
Empathy30%
DYNOMYCO8%
envii6%
Gardening Naturally4%
Grow Mate4%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.6×

Open Trend

Top mycorrhizal fungi search terms

mycorrhizal fungi41K/yr -18.6%14.6% conv.
rootgrow mycorrhizal fungi11K/yr -19.3%17.9% conv.
rootgrow12K/yr -37.5%16.2% conv.
root grow7K/yr -26.6%15.2% conv.
mycorrhizal fungi for roses4K/yr +21.3%20.1% conv.
root grow mycorrhizal fungi6K/yr -35.7%22.3% conv.
david austin mycorrhizal fungi3K/yr +12.6%8.0% conv.
mycorrhizal fungi powder3K/yr +14.9%12.2% conv.
mycorrhizal3K/yr -6.9%11.0% conv.
empathy rootgrow mycorrhizal fungi2K/yr -0.7%14.7% conv.

All search terms

Top mycorrhizal fungi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ROOTGROW MYCORRH FUNGI 150G

Plantworks Ltd£3.894.5★2,921 rev

ROOTGROW MYCORRH FUNGI 360G

Empathy£9.564.6★2,860 rev

envii Root Well Mycorrhizal Fungi Powder Organic & Enriched with Benefical Bacteria Plant Root Treatment Improves Nutrient Uptake Treats 80 Plants

envii£8.364.4★252 rev

DYNOMYCO Mycorrhizal Fungi Inoculant 50g/1.76oz Boosts Root Growth Yields & Nutrient Uptake 900 Propagules/g Concentrated Granules & OMRI Compliant Seed Starter Soil Mix Compatible

DYNOMYCO£7.684.6★6,375 rev

Mycorrhizal Fungi Root Enhancer - Boosts Root Strength & Plant Growth - Improves Soil Structure & Health (1 kg)

Gardening Naturally£20.034.3★12 rev

Newest

by launch date

DYNOMYCO Mycorrhizal Fungi Inoculant 50g/1.76oz Boosts Root Growth Yields & Nutrient Uptake 900 Propagules/g Concentrated Granules & OMRI Compliant Seed Starter Soil Mix Compatible

DYNOMYCO£7.686,375 rev

5mo ago

Mycorrhizal Fungi Root Enhancer - Boosts Root Strength & Plant Growth - Improves Soil Structure & Health (1 kg)

Gardening Naturally£20.0312 rev

1y ago

HOCHSTE Empathy Rootgrow Mycorrhizal Fungi RHS Endorsed For Plant Root Strength Trees Shrubs Roses Feed Food Fertiliser Green - 360g (1 Pack)

HOCHSTE£14.1226 rev

1y ago

envii Root Well Mycorrhizal Fungi Powder Organic & Enriched with Benefical Bacteria Plant Root Treatment Improves Nutrient Uptake Treats 80 Plants

envii£8.36252 rev

3y ago

RootMax - Mycorrhizal Fungi (200 g/7 oz) | Rooting Powder for all Plants Trees Flowers & Edibles | Direct to Root Inoculant | Treats 40+ Plants

Grow Mate£13.862,094 rev

5y ago

What buyers say about mycorrhizal fungi

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Excellent product”

Ease Of Use24%

“Ease of use”

Value For Money14%

“Decent value for money”

Efficiency13%

“Just started using with positive results”

Advertised Vs Actual Product10%

“As described”

Plant Growth8%

“The results so far this year are excellent with good vigorous top growth and roots in tomatoes, potatoes, peppers and various cucurbits”

Instructions/User Manual/Troubleshooting1%

“Followed the instructions”

Size-Overall1%

“good size”

What buyers complain about

Value For Money40%

“it has become extremely expensive to buy this way”

Functionality-Overall17%

“Doesnt make any difference”

Advertised Vs Actual Product15%

“looks bigger in the adverts”

Defective Material/Parts8%

“Damaged good, hence they need to be replaced”

Durability8%

“One of the eight roses subsequently died. RIP”

Size-Overall7%

“looks bigger in the adverts”

Top return reasons

Size-Overall33%

Advertised Vs Actual Product24%

Value For Money14%

Compatibility-Overall10%

Leak-Proof7%

Add-Ons/Attachments5%

Functionality-Overall5%

Maintenance And Repair2%

Common questions

Is mycorrhizal fungi profitable to sell on Amazon United Kingdom?: The niche generates £173K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Skip it (47/100).
How competitive is the mycorrhizal fungi niche?: 12 brands and 54 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in mycorrhizal fungi?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.1%.
When does demand for mycorrhizal fungi peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 4.6× the quietest.
What does it cost to enter the mycorrhizal fungi niche?: Listings span £3.89–£34.70; the average listing price is £13.04 (sweet spot $15–$100). The average incumbent carries 1,806 reviews — the moat a new listing must climb.