Mycorrhizal Fungi
soft demand (-19.6% this quarter) — Mycorrhizal Fungi doesn't clear our bar today.
Flapen Score
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Is Mycorrhizal Fungi profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mycorrhizal Fungi is a £173K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 47/100.
Mycorrhizal Fungi: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.6% over the last 90 days and 13.5% of searches end in a purchase.
£173K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 13 products
Top Mycorrhizal Fungi products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ROOTGROW MYCORRH FUNGI 150G
- Price
- £3.89
- Rating
- 4.5/5
- Reviews
- 2,921
- Age
- 12y ago
ROOTGROW MYCORRH FUNGI 360G
- Price
- £9.56
- Rating
- 4.6/5
- Reviews
- 2,860
- Age
- 15y ago
envii Root Well Mycorrhizal Fungi Powder Organic & Enriched with Benefical Bacteria Plant Root Treatment Improves Nutrient Uptake Treats 80 Plants
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 3y ago
DYNOMYCO Mycorrhizal Fungi Inoculant 50g/1.76oz Boosts Root Growth Yields & Nutrient Uptake 900 Propagules/g Concentrated Granules & OMRI Compliant Seed Starter Soil Mix Compatible
- Price
- £7.68
- Rating
- 4.6/5
- Reviews
- 6,375
- Age
- 5mo ago
Mycorrhizal Fungi Root Enhancer - Boosts Root Strength & Plant Growth - Improves Soil Structure & Health (1 kg)
- Price
- £20.03
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago
Trending
90-day click momentumDYNOMYCO Mycorrhizal Fungi Inoculant 50g/1.76oz Boosts Root Growth Yields & Nutrient Uptake 900 Propagules/g Concentrated Granules & OMRI Compliant Seed Starter Soil Mix Compatible
- Price
- £7.68
- Rating
- 4.6/5
- Reviews
- 6,375
- Age
- 5mo ago
Mycorrhizal Fungi Root Enhancer - Boosts Root Strength & Plant Growth - Improves Soil Structure & Health (1 kg)
- Price
- £20.03
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago
Vitax Q4 Rootmore Mycorrhizal Fungi Stimulates Root Growth Suitable For Flowers Shrubs And Edibles Organic - 250G
- Price
- £6.53
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 11y ago
ROOTGROW MYCORRH FUNGI 150G
- Price
- £3.89
- Rating
- 4.5/5
- Reviews
- 2,921
- Age
- 12y ago
envii Root Well Mycorrhizal Fungi Powder Organic & Enriched with Benefical Bacteria Plant Root Treatment Improves Nutrient Uptake Treats 80 Plants
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 3y ago
Newest
by launch dateDYNOMYCO Mycorrhizal Fungi Inoculant 50g/1.76oz Boosts Root Growth Yields & Nutrient Uptake 900 Propagules/g Concentrated Granules & OMRI Compliant Seed Starter Soil Mix Compatible
- Price
- £7.68
- Rating
- 4.6/5
- Reviews
- 6,375
- Age
- 5mo ago
Mycorrhizal Fungi Root Enhancer - Boosts Root Strength & Plant Growth - Improves Soil Structure & Health (1 kg)
- Price
- £20.03
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago
HOCHSTE Empathy Rootgrow Mycorrhizal Fungi RHS Endorsed For Plant Root Strength Trees Shrubs Roses Feed Food Fertiliser Green - 360g (1 Pack)
- Price
- £14.12
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 1y ago
envii Root Well Mycorrhizal Fungi Powder Organic & Enriched with Benefical Bacteria Plant Root Treatment Improves Nutrient Uptake Treats 80 Plants
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 3y ago
RootMax - Mycorrhizal Fungi (200 g/7 oz) | Rooting Powder for all Plants Trees Flowers & Edibles | Direct to Root Inoculant | Treats 40+ Plants
- Price
- £13.86
- Rating
- 4.4/5
- Reviews
- 2,094
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
12 rising
Sellers
54
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
15%
- Plantworks Ltd32%
- Empathy30%
- DYNOMYCO8%
- envii6%
- Gardening Naturally4%
- Grow Mate4%
- Open — no brand owns it (6 brands, 15%)
Mycorrhizal Fungi demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.6×
Top Mycorrhizal Fungi search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mycorrhizal fungi41K/yr
- rootgrow mycorrhizal fungi11K/yr
- rootgrow12K/yr
- root grow7K/yr
- mycorrhizal fungi for roses4K/yr
- root grow mycorrhizal fungi6K/yr
- david austin mycorrhizal fungi3K/yr
- mycorrhizal fungi powder3K/yr
- mycorrhizal3K/yr
- empathy rootgrow mycorrhizal fungi2K/yr
What reviews say buyers love and hate about Mycorrhizal Fungi
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Excellent product”
“Ease of use”
“Decent value for money”
“Just started using with positive results”
“As described”
What buyers complain about
96% of reviews“it has become extremely expensive to buy this way”
“Doesnt make any difference”
“looks bigger in the adverts”
“Damaged good, hence they need to be replaced”
“One of the eight roses subsequently died. RIP”
Mycorrhizal Fungi return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
57%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mycorrhizal Fungi questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
