Mycorrhizal Fungi
FailDemand is soft, at -19.6% this quarter, so Mycorrhizal Fungi is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £173K/yr98K searches / yr
- 90-day growth
- -19.6%search demand this quarter
- Competition
- 77%top-5 click share · 12 brands · 54 sellers
Flapen Score
Mycorrhizal Fungi against its category
The dotted line is the Home & Garden average. Past it, Mycorrhizal Fungi is stronger. Inside it, weaker.
Market
The Mycorrhizal Fungi market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mycorrhizal Fungi 98K times last year and spent an estimated £173K. The top 5 brands take 81% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.
01 · Demand
13.5% of searches ended in a purchase last week.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -19.6%
- Conversion, latest week
- 13.5%
- Market size, estimated
- £173Ka year
- Peak month
- May4.6× the quietest month
- Top search term
- mycorrhizal fungi41K searches a year
02 · Price
A sale here is worth £13.04.
Listings sell for £13.04 on average, from £3.89 to £34.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £13.04 that is £13K to £16K a year per listing.
- Average price
- £13.04under the $15 to $100 sweet spot
- Price range
- £3.89–£34.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Fertilisers & Plant Food. It carries 1,806 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 77%
- Out of stock, average day
- 0.0%
- Average rank
- #53in Fertilisers & Plant Food
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,806per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Mycorrhizal Fungi products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ROOTGROW MYCORRH FUNGI 150G
- Price
- £3.89
- Rating
- 4.5/5
- Reviews
- 2,921
- Age
- 12y ago
ROOTGROW MYCORRH FUNGI 360G
- Price
- £9.56
- Rating
- 4.6/5
- Reviews
- 2,860
- Age
- 15y ago
envii Root Well Mycorrhizal Fungi Powder Organic & Enriched with Benefical Bacteria Plant Root Treatment Improves Nutrient Uptake Treats 80 Plants
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 3y ago
DYNOMYCO Mycorrhizal Fungi Inoculant 50g/1.76oz Boosts Root Growth Yields & Nutrient Uptake 900 Propagules/g Concentrated Granules & OMRI Compliant Seed Starter Soil Mix Compatible
- Price
- £7.68
- Rating
- 4.6/5
- Reviews
- 6,375
- Age
- 5mo ago
Mycorrhizal Fungi Root Enhancer - Boosts Root Strength & Plant Growth - Improves Soil Structure & Health (1 kg)
- Price
- £20.03
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago
Trending
90-day click momentumDYNOMYCO Mycorrhizal Fungi Inoculant 50g/1.76oz Boosts Root Growth Yields & Nutrient Uptake 900 Propagules/g Concentrated Granules & OMRI Compliant Seed Starter Soil Mix Compatible
- Price
- £7.68
- Rating
- 4.6/5
- Reviews
- 6,375
- Age
- 5mo ago
Mycorrhizal Fungi Root Enhancer - Boosts Root Strength & Plant Growth - Improves Soil Structure & Health (1 kg)
- Price
- £20.03
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago
Vitax Q4 Rootmore Mycorrhizal Fungi Stimulates Root Growth Suitable For Flowers Shrubs And Edibles Organic - 250G
- Price
- £6.53
- Rating
- 4.5/5
- Reviews
- 189
- Age
- 11y ago
ROOTGROW MYCORRH FUNGI 150G
- Price
- £3.89
- Rating
- 4.5/5
- Reviews
- 2,921
- Age
- 12y ago
envii Root Well Mycorrhizal Fungi Powder Organic & Enriched with Benefical Bacteria Plant Root Treatment Improves Nutrient Uptake Treats 80 Plants
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 3y ago
Newest
by launch dateDYNOMYCO Mycorrhizal Fungi Inoculant 50g/1.76oz Boosts Root Growth Yields & Nutrient Uptake 900 Propagules/g Concentrated Granules & OMRI Compliant Seed Starter Soil Mix Compatible
- Price
- £7.68
- Rating
- 4.6/5
- Reviews
- 6,375
- Age
- 5mo ago
Mycorrhizal Fungi Root Enhancer - Boosts Root Strength & Plant Growth - Improves Soil Structure & Health (1 kg)
- Price
- £20.03
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago
HOCHSTE Empathy Rootgrow Mycorrhizal Fungi RHS Endorsed For Plant Root Strength Trees Shrubs Roses Feed Food Fertiliser Green - 360g (1 Pack)
- Price
- £14.12
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 1y ago
envii Root Well Mycorrhizal Fungi Powder Organic & Enriched with Benefical Bacteria Plant Root Treatment Improves Nutrient Uptake Treats 80 Plants
- Price
- £8.36
- Rating
- 4.4/5
- Reviews
- 252
- Age
- 3y ago
RootMax - Mycorrhizal Fungi (200 g/7 oz) | Rooting Powder for all Plants Trees Flowers & Edibles | Direct to Root Inoculant | Treats 40+ Plants
- Price
- £13.86
- Rating
- 4.4/5
- Reviews
- 2,094
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
54
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
15%
- Plantworks Ltd32%
- Empathy30%
- DYNOMYCO8%
- envii6%
- Gardening Naturally4%
- Grow Mate4%
- Open — no brand owns it (6 brands, 15%)
Demand
Mycorrhizal Fungi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.6×
Search terms
Top Mycorrhizal Fungi search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mycorrhizal fungi41K/yr
- rootgrow mycorrhizal fungi11K/yr
- rootgrow12K/yr
- root grow7K/yr
- mycorrhizal fungi for roses4K/yr
- root grow mycorrhizal fungi6K/yr
- david austin mycorrhizal fungi3K/yr
- mycorrhizal fungi powder3K/yr
- mycorrhizal3K/yr
- empathy rootgrow mycorrhizal fungi2K/yr
Reviews and returns
What reviews say buyers love and hate about Mycorrhizal Fungi
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it has become extremely expensive to buy this way
Price could be cheaper
it's not v good value for the cost
Doesnt make any difference
Didn't work
looks bigger in the adverts
This item is described as a powder which is why I purchased it. The item is more like tiny pieces of flint.
What was delivered didn't look like advert
Damaged good, hence they need to be replaced
One of the eight roses subsequently died. RIP
Love
Excellent product
Good price and quality
Came with a very good review and frankly, if I was buying and planting a good quality rose or shrub, it makes sense to use a good quality product to help it along
Ease of use
Brilliant product and easy to use
easy to use
Decent value for money
Great value
Great product and price
Just started using with positive results
Works well
As described
As expected
Return
0.1% Return rate 57% Fixable by listing
looks bigger in the adverts
was v small
looks bigger in the adverts
This item is described as a powder which is why I purchased it. The item is more like tiny pieces of flint.
What was delivered didn't look like advert
it has become extremely expensive to buy this way
Price could be cheaper
it's not v good value for the cost
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mycorrhizal Fungi questions
Answered from the same tracked data.