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Mustard Throw

Fail

Shoppers spend only $26K a year here, so Mustard Throw is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£26K/yr105K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
35%top-5 click share · 25 brands · 48 sellers

Flapen Score

Mustard Throw against its category

The dotted line is the Home & Garden average. Past it, Mustard Throw is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mustard Throw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mustard Throw 105K times last year and spent an estimated £26K. The top 5 brands take 66% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
2.2%
Market size, estimated
£26Ka year
Peak month
November1.8× the quietest month
Top search term
yellow throw16K searches a year

02 · Price

A sale here is worth £11.55.

Listings sell for £11.55 on average, from £4.38 to £27.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.55 that is £0 to £1K a year per listing.

Average price
£11.55under the $15 to $100 sweet spot
Price range
£4.38–£27.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #103 within Home Textiles. It carries 5,655 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
61%
Out of stock, average day
12.5%
Average rank
#103in Home Textiles
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,655per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Mustard Throw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£789£2K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

48

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

35%

Top 20: 79%

Open market

30%

  • Emma Barclay23%
  • Exclusivo Mezcla18%
  • Wajade10%
  • Brentfords10%
  • Dreamscene6%
  • Hafaa4%

Demand

Mustard Throw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Mustard Throw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yellow throw16K/yr
  • yellow blanket13K/yr
  • mustard throw17K/yr
  • ochre throw16K/yr
  • yellow throws for sofa10K/yr
  • mustard throws for sofa9K/yr
  • gold throw12K/yr
  • gold throws for sofa8K/yr
  • yellow throws6K/yr

Reviews and returns

What reviews say buyers love and hate about Mustard Throw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness14%−0.08

I was expecting something a lot thicker and cosier

not as thick as I wanted so returned it

Thin material

Quality-Overall10%+0.88

Poor quality

the quality of this item has clearly reduced in the last 6 months

Cheaper quality than before

Color10%−0.11

Not the right colour

it's not the same colour

however the colour did not look at all like the picture

Smell7%−0.04

the strange smell hit me

Smells pretty bad

it has strong odour

Advertised Vs Actual Product4%

This blanket dose not look like advert

the actual product is quite different from the online listing

Love

Color19%−0.11

The colour is bright

Good color

True colours

Quality-Overall18%+0.88

quality of the throw is really nice

Excellent Quality

Good quality throw

Soft Feel16%

Gorgeously soft and thicker than I expected for the price

Lovely, soft blanket

Incredibly soft

Value For Money10%+0.63

excellent value for money

Excellent value

Good value

Warmth5%+0.34

It is lovely and soft and warm

I'm sure it will keep any humans warm

Lovely warm throw

Return

1.3% Return rate 76% Fixable by listing

Color44%▆▇▇▆█▆

Not the right colour

it's not the same colour

however the colour did not look at all like the picture

Size-Overall22%▆▆▇█▅▇

it's not fit for purpose

as they are small

the box is very small

Quality-Overall8%█▅▇▅▆▄

Poor quality

the quality of this item has clearly reduced in the last 6 months

Cheaper quality than before

Thin7%▄▄▆▄▅█
Material Quality3%█▇▄▅▄▁

FAQ

Common Mustard Throw questions

Answered from the same tracked data.