How competitive is the Mustard Throw niche on Amazon United Kingdom?

25 brands and 48 sellers compete in Mustard Throw on Amazon United Kingdom. The top 5 Mustard Throw products take 35% of clicks and its top 5 brands hold 66% of demand.

What do buyers complain about in Mustard Throw?

Mustard Throw buyers on Amazon United Kingdom complain most about Thickness, Quality-Overall, Color, the themes mined from the niche's reviews. Its return rate is 1.3%.

What does it cost to enter the Mustard Throw niche?

Mustard Throw sells for £11.55 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.38–£27.75. The average incumbent carries 5,655 reviews — the moat a new listing must climb.

Mustard Throw

a small market ($26K/yr) — Mustard Throw doesn't clear our bar today.

Flapen Score

Skip it

Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51

This niche Category average · 5,777 niches

Is Mustard Throw profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mustard Throw is a £26K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.

Mustard Throw: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.2% over the last 90 days and 2.2% of searches end in a purchase.

£26K

revenue / yr

Units sold / yr3K

Search volume / yr-27.2%105K

Conversion rate2.2%

Avg price£11.55

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers25 · 48

Top-5 product click share35%

Open market34%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 46 products

Top Mustard Throw products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Mustard Yellow

Price: £10.45
Rating: 4.5/5
Reviews: 4,825
Age: 8mo ago

Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket Waffle Yellow-127X178

Price: £8.02
Rating: 4.6/5
Reviews: 87
Age: 1y ago

Emma Barclay Casablanca - Scandi Woven Recycled Cotton Chair Sofa Setee Bed Throw Over Blanket in Ochre - 50x60 (127x152cm)

Price: £8.58
Rating: 4.4/5
Reviews: 1,422
Age: 6y ago

Emma Barclay Herringbone - Recycled Cotton Patterned Chair Sofa Setee Bed Throw Over Blanket in Ochre Yellow - 50x60 (127x152cm)

Price: £4.38
Rating: 4.3/5
Reviews: 1,669
Age: 5y ago

Exclusivo Mezcla Soft Striped Fleece Blanket Yellow Fluffy Sofa Bed Throw

Price: £11.52
Rating: 4.4/5
Reviews: 4,493
Age: 1y ago

Newest

by launch date

Dreamscene Fleece Blanket Throws for Sofas Soft Warm Cosy Plain Fluffy Polar Throw Blanket for Bed Settee Armchairs Single Bed Throw Gifts for Women Lemon - 120 x 150cm

Price: £5.35
Rating: 4.1/5
Reviews: 10,001
Age: 8mo ago

Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Mustard Yellow

Price: £10.45
Rating: 4.5/5
Reviews: 4,825
Age: 8mo ago

Exclusivo Mezcla Soft Striped Fleece Blanket Yellow Fluffy Sofa Bed Throw

Price: £11.52
Rating: 4.4/5
Reviews: 4,493
Age: 1y ago

Milam London Soft Throw Blanket 100% Cotton Throws For Armchair Sofa

Price: £17.20
Rating: 4.4/5
Reviews: 434
Age: 1y ago

Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket Waffle Yellow-127X178

Price: £8.02
Rating: 4.6/5
Reviews: 87
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

35%

Top 20: 79%

Open market

30%

Emma Barclay23%
Exclusivo Mezcla18%
Wajade10%
Brentfords10%
Dreamscene6%
Hafaa4%

Mustard Throw demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume105KCVR2.2%Products46Brands25Top 5 Brands66%OOS Rate12.5%Rating4.4★Reviews5,655Avg BSR#103

Peak months: Nov · busiest ÷ quietest = 1.8×

Top Mustard Throw search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

yellow throw16K/yr -22.5%2.2% conv.
yellow blanket13K/yr -12.4%2.2% conv.
mustard throw17K/yr -42.4%2.5% conv.
ochre throw16K/yr -46.7%1.8% conv.
yellow throws for sofa10K/yr -34.2%2.0% conv.
mustard throws for sofa9K/yr +10.5%2.6% conv.
gold throw12K/yr -28.6%1.0% conv.
gold throws for sofa8K/yr +0.1%1.1% conv.
yellow throws6K/yr -29.3%0.9% conv.

What reviews say buyers love and hate about Mustard Throw

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Color19%

“The colour is bright”

Quality-Overall18%

“quality of the throw is really nice”

Soft Feel16%

“Gorgeously soft and thicker than I expected for the price”

Value For Money10%

“excellent value for money”

Warmth5%

“It is lovely and soft and warm”

What buyers complain about

62% of reviews

Thickness14%

“I was expecting something a lot thicker and cosier”

Quality-Overall10%

“Poor quality”

Color10%

“Not the right colour”

Smell7%

“the strange smell hit me”

Advertised Vs Actual Product4%

“This blanket dose not look like advert”

Mustard Throw return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

44%

2Size-Overall

22%

3Quality-Overall

4Thin

5Material Quality

Common Mustard Throw questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mustard Throw 45/100 on Amazon United Kingdom — Skip it. The niche generates £26K/yr across 46 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -27.2% over the last 90 days.