mustard throw
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.38–£27.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.55avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,655.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Market size
Bad£26K£26K/yr · 105K searches
According to Flapen's Amazon United Kingdom niche tracking, mustard throw is a £26K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
mustard throw market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £29K–£35K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #103
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 72%
- Out of stock
- 12.5%
- Avg brand age
- 43 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
48
Top-5 brand share
66%
Top 20: 97%
Top-5 click share
35%
Top 20: 79%
Open market
30%
- Emma Barclay23%
- Exclusivo Mezcla18%
- Wajade10%
- Brentfords10%
- Dreamscene6%
- Hafaa4%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -27.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.8×
Top mustard throw search terms
- yellow throw16K/yr
- yellow blanket13K/yr
- mustard throw17K/yr
- ochre throw16K/yr
- yellow throws for sofa10K/yr
- mustard throws for sofa9K/yr
- gold throw12K/yr
- gold throws for sofa8K/yr
- yellow throws6K/yr
Top mustard throw products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Mustard Yellow
Exclusivo Mezcla£10.454.5★4,825 rev
Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket Waffle Yellow-127X178
Wajade£8.024.6★87 rev
Emma Barclay Casablanca - Scandi Woven Recycled Cotton Chair Sofa Setee Bed Throw Over Blanket in Ochre - 50x60 (127x152cm)
Emma Barclay£8.584.4★1,422 rev
Emma Barclay Herringbone - Recycled Cotton Patterned Chair Sofa Setee Bed Throw Over Blanket in Ochre Yellow - 50x60 (127x152cm)
Emma Barclay£4.384.3★1,669 rev
Exclusivo Mezcla Soft Striped Fleece Blanket Yellow Fluffy Sofa Bed Throw
Exclusivo Mezcla£11.524.4★4,493 rev
Newest
by launch date
Dreamscene Fleece Blanket Throws for Sofas Soft Warm Cosy Plain Fluffy Polar Throw Blanket for Bed Settee Armchairs Single Bed Throw Gifts for Women Lemon - 120 x 150cm
Dreamscene£5.3510,001 rev
Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Mustard Yellow
Exclusivo Mezcla£10.454,825 rev
Exclusivo Mezcla Soft Striped Fleece Blanket Yellow Fluffy Sofa Bed Throw
Exclusivo Mezcla£11.524,493 rev
Milam London Soft Throw Blanket 100% Cotton Throws For Armchair Sofa
Milam London£17.20434 rev
Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket Waffle Yellow-127X178
Wajade£8.0287 rev
Trending
90-day click momentumWajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket Waffle Yellow-127X178
Wajade£8.024.6★
Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Mustard Yellow
Exclusivo Mezcla£10.454.5★
Dreamscene Fleece Blanket Throws for Sofas Soft Warm Cosy Plain Fluffy Polar Throw Blanket for Bed Settee Armchairs Single Bed Throw Gifts for Women Lemon - 120 x 150cm
Dreamscene£5.354.1★
Hafaa Fleece Blanket Sofa Throw - Soft Cosy Fluffy Blankets for Bed/Couch Warm Single Throws All Season Mustard 130x150cm
Hafaa£9.344.5★
Exclusivo Mezcla Soft Striped Fleece Blanket Yellow Fluffy Sofa Bed Throw
Exclusivo Mezcla£11.524.4★
What buyers say about mustard throw
What buyers praise and complain about, mined from review topics.What buyers love
“The colour is bright”
“quality of the throw is really nice”
“Gorgeously soft and thicker than I expected for the price”
“excellent value for money”
“It is lovely and soft and warm”
“they fit really nice”
“As described”
“Lovely pattern and material”
“surprisingly thick”
“comfortable”
What buyers complain about
“I was expecting something a lot thicker and cosier”
“Poor quality”
“Not the right colour”
“the strange smell hit me”
“This blanket dose not look like advert”
“it's not fit for purpose”
“They look more expensive than they were”
“Absolutely awful-the product even after washing malts all over the sofa”
“looks like stains”
“threads that are not finished of”
Top return reasons
Common questions
- Is mustard throw profitable to sell on Amazon United Kingdom?
- The niche generates £26K/yr across 46 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the mustard throw niche?
- 25 brands and 48 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in mustard throw?
- Top complaints mined from reviews: Thickness, Quality-Overall, Color. The return rate is 1.3%.
- When does demand for mustard throw peak?
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the mustard throw niche?
- Listings span £4.38–£27.75; the average listing price is £11.55 (sweet spot $15–$100). The average incumbent carries 5,655 reviews — the moat a new listing must climb.