Mustard Throw
FailShoppers spend only $26K a year here, so Mustard Throw is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £26K/yr105K searches / yr
- 90-day growth
- -27.2%search demand this quarter
- Competition
- 35%top-5 click share · 25 brands · 48 sellers
Flapen Score
Mustard Throw against its category
The dotted line is the Home & Garden average. Past it, Mustard Throw is stronger. Inside it, weaker.
Market
The Mustard Throw market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mustard Throw 105K times last year and spent an estimated £26K. The top 5 brands take 66% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- -27.2%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £26Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- yellow throw16K searches a year
02 · Price
A sale here is worth £11.55.
Listings sell for £11.55 on average, from £4.38 to £27.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.55 that is £0 to £1K a year per listing.
- Average price
- £11.55under the $15 to $100 sweet spot
- Price range
- £4.38–£27.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #103 within Home Textiles. It carries 5,655 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 61%
- Out of stock, average day
- 12.5%
- Average rank
- #103in Home Textiles
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,655per listing
- Listings tracked
- 46
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Mustard Throw products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Mustard Yellow
- Price
- £10.45
- Rating
- 4.5/5
- Reviews
- 4,825
- Age
- 8mo ago

Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket Waffle Yellow-127X178
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 1y ago

Emma Barclay Casablanca - Scandi Woven Recycled Cotton Chair Sofa Setee Bed Throw Over Blanket in Ochre - 50x60 (127x152cm)
- Price
- £8.58
- Rating
- 4.4/5
- Reviews
- 1,422
- Age
- 6y ago

Emma Barclay Herringbone - Recycled Cotton Patterned Chair Sofa Setee Bed Throw Over Blanket in Ochre Yellow - 50x60 (127x152cm)
- Price
- £4.38
- Rating
- 4.3/5
- Reviews
- 1,669
- Age
- 5y ago

Exclusivo Mezcla Soft Striped Fleece Blanket Yellow Fluffy Sofa Bed Throw
- Price
- £11.52
- Rating
- 4.4/5
- Reviews
- 4,493
- Age
- 1y ago
Trending
90-day click momentum
Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket Waffle Yellow-127X178
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 1y ago

Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Mustard Yellow
- Price
- £10.45
- Rating
- 4.5/5
- Reviews
- 4,825
- Age
- 8mo ago

Dreamscene Fleece Blanket Throws for Sofas Soft Warm Cosy Plain Fluffy Polar Throw Blanket for Bed Settee Armchairs Single Bed Throw Gifts for Women Lemon - 120 x 150cm
- Price
- £5.35
- Rating
- 4.1/5
- Reviews
- 10,001
- Age
- 8mo ago

Hafaa Fleece Blanket Sofa Throw - Soft Cosy Fluffy Blankets for Bed/Couch Warm Single Throws All Season Mustard 130x150cm
- Price
- £9.34
- Rating
- 4.5/5
- Reviews
- 449
- Age
- 3y ago

Exclusivo Mezcla Soft Striped Fleece Blanket Yellow Fluffy Sofa Bed Throw
- Price
- £11.52
- Rating
- 4.4/5
- Reviews
- 4,493
- Age
- 1y ago
Newest
by launch date
Dreamscene Fleece Blanket Throws for Sofas Soft Warm Cosy Plain Fluffy Polar Throw Blanket for Bed Settee Armchairs Single Bed Throw Gifts for Women Lemon - 120 x 150cm
- Price
- £5.35
- Rating
- 4.1/5
- Reviews
- 10,001
- Age
- 8mo ago

Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Mustard Yellow
- Price
- £10.45
- Rating
- 4.5/5
- Reviews
- 4,825
- Age
- 8mo ago

Exclusivo Mezcla Soft Striped Fleece Blanket Yellow Fluffy Sofa Bed Throw
- Price
- £11.52
- Rating
- 4.4/5
- Reviews
- 4,493
- Age
- 1y ago

Milam London Soft Throw Blanket 100% Cotton Throws For Armchair Sofa
- Price
- £17.20
- Rating
- 4.4/5
- Reviews
- 434
- Age
- 1y ago

Wajade Fleece Throw Blanket Fluffy Faux Fur Blanket for Bed Sofa Couch Soft Warm Thick Blanket Waffle Yellow-127X178
- Price
- £8.02
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
48
Top-5 brand share
66%
Top 20: 97%
Top-5 click share
35%
Top 20: 79%
Open market
30%
- Emma Barclay23%
- Exclusivo Mezcla18%
- Wajade10%
- Brentfords10%
- Dreamscene6%
- Hafaa4%
Demand
Mustard Throw search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Mustard Throw search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- yellow throw16K/yr
- yellow blanket13K/yr
- mustard throw17K/yr
- ochre throw16K/yr
- yellow throws for sofa10K/yr
- mustard throws for sofa9K/yr
- gold throw12K/yr
- gold throws for sofa8K/yr
- yellow throws6K/yr
Reviews and returns
What reviews say buyers love and hate about Mustard Throw
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I was expecting something a lot thicker and cosier
not as thick as I wanted so returned it
Thin material
Poor quality
the quality of this item has clearly reduced in the last 6 months
Cheaper quality than before
Not the right colour
it's not the same colour
however the colour did not look at all like the picture
the strange smell hit me
Smells pretty bad
it has strong odour
This blanket dose not look like advert
the actual product is quite different from the online listing
Love
The colour is bright
Good color
True colours
quality of the throw is really nice
Excellent Quality
Good quality throw
Gorgeously soft and thicker than I expected for the price
Lovely, soft blanket
Incredibly soft
excellent value for money
Excellent value
Good value
It is lovely and soft and warm
I'm sure it will keep any humans warm
Lovely warm throw
Return
1.3% Return rate 76% Fixable by listing
Not the right colour
it's not the same colour
however the colour did not look at all like the picture
it's not fit for purpose
as they are small
the box is very small
Poor quality
the quality of this item has clearly reduced in the last 6 months
Cheaper quality than before
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mustard Throw questions
Answered from the same tracked data.









