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Muslin Cloths for Cooking

Fail

Prices span $2.34–$11.89, mostly outside the sweet spot, so Muslin Cloths for Cooking is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£101K/yr108K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
71%top-5 click share · 15 brands · 18 sellers

Flapen Score

Muslin Cloths for Cooking against its category

The dotted line is the Home & Garden average. Past it, Muslin Cloths for Cooking is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muslin Cloths for Cooking market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Muslin Cloths for Cooking 108K times last year and spent an estimated £101K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

22.0% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
22.0%
Market size, estimated
£101Ka year
Peak month
December2.3× the quietest month
Top search term
muslin cloths for cooking95K searches a year

02 · Price

A sale here is worth £4.23.

Listings sell for £4.23 on average, from £2.34 to £11.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £4.23 that is £6K to £8K a year per listing.

Average price
£4.23under the $15 to $100 sweet spot
Price range
£2.34–£11.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #23 within Colanders & Food Strainers. It carries 907 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#23in Colanders & Food Strainers
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
907per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Muslin Cloths for Cooking products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

18

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

24%

  • PAEFIU32%
  • PACKARDI14%
  • Tollume9%
  • Olicity8%
  • Herbbree8%
  • Admygo5%

Demand

Muslin Cloths for Cooking search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Muslin Cloths for Cooking search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • muslin cloths for cooking95K/yr
  • muslim cloth for cooking7K/yr
  • muslin cloths for straining6K/yr

Reviews and returns

What reviews say buyers love and hate about Muslin Cloths for Cooking

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%

does not measure 50x50 more like 46x48

They are small

Smaller than expected

Ease Of Cleaning14%−0.03

the ease of cleaning isnt the easiest as will hold on to the smell of whatever you are using it for so will need a soak to remove it

The only issue is cleaning it afterwards

just needs a bit more patience when cleaning

Quality-Overall10%+2.57

Poor quality

Very inferior quality

The quality isnt good

Thickness8%−0.03

Very thin

thin material

Durability7%−0.06

fell apart after the second wash

Its torn after one use

Love

Quality-Overall25%+2.57

Excellent quality

Good quality and easy to clean

Nice quality and ideal for my wife to make her own butter

Advertised Vs Actual Product16%+0.99

Just what I needed

As described

does the job perfectly

Size-Overall15%

They are the perfect size for my needs

Good quality and size

Sensible size

Value For Money12%+0.40

Excellent value for money

Good value for money

Good price

Ease Of Cleaning7%−0.03

Cleaning just as quick

Easy clean

Easy to wash

Return

0.2% Return rate 29% Fixable by listing

Size-Overall26%▁▅█▇▁▇

does not measure 50x50 more like 46x48

They are small

Smaller than expected

Thin15%▄▅▅▁█▁
Functionality-Overall15%▁▇▁▆▆█
Material Quality12%█▁▁▅▁▄

Really disappointing feels like a cheap cotton

not cotton at all

Compatibility-Overall9%▆█▁▁▇▁

FAQ

Common Muslin Cloths for Cooking questions

Answered from the same tracked data.