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Muslin Cloths for Cooking

Fail

Prices span $2.34–$11.89, mostly outside the sweet spot, so Muslin Cloths for Cooking is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£101K/yr108K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
71%top-5 click share · 15 brands · 18 sellers

Flapen Score

Muslin Cloths for Cooking against its category

The dotted line is the Home & Garden average. Past it, Muslin Cloths for Cooking is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muslin Cloths for Cooking market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Muslin Cloths for Cooking 108K times last year and spent an estimated £101K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Sep–Oct–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 22.0% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
22.0%
Market size, estimated
£101Ka year
Peak month
December2.3× the quietest month
Top search term
muslin cloths for cooking95K searches a year

02 · Price

A sale here is worth £4.23.

Listings sell for £4.23 on average, from £2.34 to £11.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £4.23 that is £6K to £8K a year per listing.

Average price
£4.23under the $15 to $100 sweet spot
Price range
£2.34–£11.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #23 within Colanders & Food Strainers. It carries 907 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#23in Colanders & Food Strainers
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
907per listing
Listings tracked
16

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
23 months

Products

Top Muslin Cloths for Cooking products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

18

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

24%

  • PAEFIU32%
  • PACKARDI14%
  • Tollume9%
  • Olicity8%
  • Herbbree8%
  • Admygo5%

Demand

Muslin Cloths for Cooking search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Muslin Cloths for Cooking search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • muslin cloths for cooking95K/yr
  • muslim cloth for cooking7K/yr
  • muslin cloths for straining6K/yr

Reviews and returns

What reviews say buyers love and hate about Muslin Cloths for Cooking

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
0.2%of orders come back
“does not measure 50x50 more like 46x48”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Muslin Cloths for Cooking questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data