Muslin Blanket
FailShoppers spend only $28K a year here, so Muslin Blanket is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £28K/yr162K searches / yr
- 90-day growth
- +689.0%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 38 sellers
Flapen Score
Muslin Blanket against its category
The dotted line is the Home & Garden average. Past it, Muslin Blanket is stronger. Inside it, weaker.
Market
The Muslin Blanket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Muslin Blanket 162K times last year and spent an estimated £28K. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +689.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.
- Searches, last 12 months
- 162K
- Growth, 90 days vs prior 90
- +689.0%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £28Ka year
- Top search term
- muslin blanket67K searches a year
02 · Price
A sale here is worth £19.64.
Listings sell for £19.64 on average, from £9.09 to £36.81. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.64 that is £0 to £2K a year per listing.
- Average price
- £19.64inside the $15 to $100 sweet spot
- Price range
- £9.09–£36.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #534 within Home Textiles. It carries 514 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 14.6%
- Average rank
- #534in Home Textiles
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 514per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 5 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Muslin Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
EMME Muslin Throw Blanket 100% Cotton Soft Blanket for Couch Breathable Gauze All Season Soft and Lightweight Pre-Washed Cotton Blanket(Light Tan 127 x 177cm)
- Price
- £19.52
- Rating
- 4.5/5
- Reviews
- 2,029
- Age
- 7y ago

Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 130x150 cm
- Price
- £15.76
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 3mo ago

EMME Cotton Muslin Large Throw Blanket -Melange Couch Breathable Gauze Soft Lightweight Bed Blankets Adults (Heather Teal 127x177cm)
- Price
- £20.69
- Rating
- 4.5/5
- Reviews
- 867
- Age
- 11mo ago

Bedsure 100% Cotton Muslin Blanket - Cooling Throw Sage Green 130x150 cm
- Price
- £16.38
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 3mo ago

RILIHO 100% Cotton Muslin Blanket Adult Cooling Summer Blanket 6 Layers Lightweight and Breathable Throw Blankets for Couch Soft Cold Blanket for Sleeping All Season 127 x 152 cm Beige
- Price
- £16.66
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 6mo ago
Trending
90-day click momentum
RILIHO 100% Cotton Muslin Blanket Adult Cooling Summer Blanket 6 Layers Lightweight and Breathable Throw Blankets for Couch Soft Cold Blanket for Sleeping All Season 127 x 152 cm Blue
- Price
- £22.03
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 6mo ago

RILIHO 100% Cotton Muslin Blanket Adult Cooling Summer Blanket 6 Layers Lightweight and Breathable Throw Blankets for Couch Soft Cold Blanket for Sleeping All Season 127 x 152 cm Beige
- Price
- £16.66
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 6mo ago

Exclusivo Mezcla 100% Cotton 4-Layer Muslin Throw Blanket Khaki
- Price
- £14.08
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 8mo ago

Battilo 100% Cotton Muslin Throw Blanket 6-Layer Gauze Blanket for Summer Large Sage Green Throws for Sofas Settees Armchairs Lightweight and Breathable Cotton Blanket 130x150cm
- Price
- £16.64
- Rating
- 3.7/5
- Reviews
- 26
- Age
- 1y ago

EMME Cotton Muslin Large Throw Blanket -Melange Couch Breathable Gauze Soft Lightweight Bed Blankets Adults (Heather Teal 127x177cm)
- Price
- £20.69
- Rating
- 4.5/5
- Reviews
- 867
- Age
- 11mo ago
Newest
by launch date
Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 130x150 cm
- Price
- £15.76
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 3mo ago

Bedsure 100% Cotton Muslin Blanket - Cooling Throw Sage Green 130x150 cm
- Price
- £16.38
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 3mo ago

Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 270x230 cm
- Price
- £36.81
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 3mo ago

Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 150x200 cm
- Price
- £25.89
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 3mo ago

RILIHO 100% Cotton Muslin Blanket Adult Cooling Summer Blanket 6 Layers Lightweight and Breathable Throw Blankets for Couch Soft Cold Blanket for Sleeping All Season 127 x 152 cm Beige
- Price
- £16.66
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
38
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
2%
- EMME49%
- Bedsure32%
- RILIHO8%
- Exclusivo Mezcla4%
- Kozyhvn3%
- BATTILO HOME3%
- Open — no brand owns it (1 brand, 2%)
Search terms
Top Muslin Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- muslin blanket67K/yr
- muslin blanket adult44K/yr
- muslin blankets12K/yr
- muslin blanket king size9K/yr
- muslin throw10K/yr
- muslim blanket adult5K/yr
- cotton muslin blanket5K/yr
- the fleece company muslin blanket3K/yr
- muslin cotton blanket3K/yr
- adult muslin blanket4K/yr
Reviews and returns
What reviews say buyers love and hate about Muslin Blanket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
sizing is not overly accurate
Smaller than expected
huge
the colour green wasnt the best green for me
not a brown beige
it is not really beige
Feels plastic
also felt like it wasnt 100% cotton
of poor quality
quality was very disappointing
It's heavier than I'd expected
It is quite heavy
Love
Lovely soft blanket
It feels very luxurious
Love the softness
So comfortable
perfect for adding a layer of comfort
It feels comfortable against the skin
Lovely and soft keeps you cool during the hot weather
This has been great for our little one as its breathable yet keeps him warm
Soft and warm
Lovely colour
Colours lovely
soothing pop of color that looks beautifully relaxed draped across the foot of a bed or over the arm of a living room couch
Excellent craftsmanship
I also like that it feels fairly well made
Good quality
Return
0.3% Return rate 73% Fixable by listing
sizing is not overly accurate
Smaller than expected
huge
the colour green wasnt the best green for me
not a brown beige
it is not really beige
of poor quality
quality was very disappointing
Feels plastic
also felt like it wasnt 100% cotton
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Muslin Blanket questions
Answered from the same tracked data.









