How competitive is the Muslin Blanket niche on Amazon United Kingdom?

7 brands and 38 sellers compete in Muslin Blanket on Amazon United Kingdom. The top 5 Muslin Blanket products take 76% of clicks and its top 5 brands hold 96% of demand.

What does it cost to enter the Muslin Blanket niche?

Muslin Blanket sells for £19.64 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.09–£36.81. The average incumbent carries 514 reviews — the moat a new listing must climb.

Muslin Blanket

a small market ($28K/yr) — Muslin Blanket doesn't clear our bar today.

Signals Trending Out of Stock

Flapen Score

Skip it

Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51

This niche Category average · 5,777 niches

Is Muslin Blanket profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Muslin Blanket is a £28K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 48/100.

Muslin Blanket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +689.0% over the last 90 days and 0.9% of searches end in a purchase.

£28K

revenue / yr

Units sold / yr2K

Search volume / yr+689.0%162K

Conversion rate0.9%

Avg price£19.64

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers7 · 38

Top-5 product click share76%

Open market4%

Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Top Muslin Blanket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

EMME Muslin Throw Blanket 100% Cotton Soft Blanket for Couch Breathable Gauze All Season Soft and Lightweight Pre-Washed Cotton Blanket(Light Tan 127 x 177cm)

Price: £19.52
Rating: 4.5/5
Reviews: 2,029
Age: 7y ago

Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 130x150 cm

Price: £15.76
Rating: 4.6/5
Reviews: 114
Age: 3mo ago

EMME Cotton Muslin Large Throw Blanket -Melange Couch Breathable Gauze Soft Lightweight Bed Blankets Adults (Heather Teal 127x177cm)

Price: £20.69
Rating: 4.5/5
Reviews: 867
Age: 11mo ago

Bedsure 100% Cotton Muslin Blanket - Cooling Throw Sage Green 130x150 cm

Price: £16.38
Rating: 4.6/5
Reviews: 114
Age: 3mo ago

RILIHO 100% Cotton Muslin Blanket Adult Cooling Summer Blanket 6 Layers Lightweight and Breathable Throw Blankets for Couch Soft Cold Blanket for Sleeping All Season 127 x 152 cm Beige

Price: £16.66
Rating: 4.4/5
Reviews: 29
Age: 6mo ago

Newest

by launch date

Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 130x150 cm

Price: £15.76
Rating: 4.6/5
Reviews: 114
Age: 3mo ago

Bedsure 100% Cotton Muslin Blanket - Cooling Throw Sage Green 130x150 cm

Price: £16.38
Rating: 4.6/5
Reviews: 114
Age: 3mo ago

Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 270x230 cm

Price: £36.81
Rating: 4.6/5
Reviews: 114
Age: 3mo ago

Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 150x200 cm

Price: £25.89
Rating: 4.6/5
Reviews: 114
Age: 3mo ago

RILIHO 100% Cotton Muslin Blanket Adult Cooling Summer Blanket 6 Layers Lightweight and Breathable Throw Blankets for Couch Soft Cold Blanket for Sleeping All Season 127 x 152 cm Beige

Price: £16.66
Rating: 4.4/5
Reviews: 29
Age: 6mo ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

EMME49%
Bedsure32%
RILIHO8%
Exclusivo Mezcla4%
Kozyhvn3%
BATTILO HOME3%
Open — no brand owns it (1 brand, 2%)

Top Muslin Blanket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

muslin blanket67K/yr +567.1%0.6% conv.
muslin blanket adult44K/yr >1,000%0.9% conv.
muslin blankets12K/yr +560.1%0.4% conv.
muslin blanket king size9K/yr >1,000%0.3% conv.
muslin throw10K/yr +403.1%0.5% conv.
muslim blanket adult5K/yr >1,000%0.8% conv.
cotton muslin blanket5K/yr +628.7%0.4% conv.
the fleece company muslin blanket3K/yr >1,000%0.4% conv.
muslin cotton blanket3K/yr +398.4%0.6% conv.
adult muslin blanket4K/yr +333.8%0.8% conv.

What reviews say buyers love and hate about Muslin Blanket

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Soft Feel19%

“Lovely soft blanket”

Comfort-Overall8%

“So comfortable”

Warmth8%

“Lovely and soft keeps you cool during the hot weather”

Color7%

“Lovely colour”

Quality-Overall7%

“Excellent craftsmanship”

What buyers complain about

57% of reviews

Size-Overall30%

“sizing is not overly accurate”

Color7%

“the colour green wasnt the best green for me”

Material Quality6%

“Feels plastic”

Quality-Overall3%

“of poor quality”

Weight Heavy3%

“It's heavier than I'd expected”

Muslin Blanket return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

40%

2Color

25%

3Quality-Overall

4Thin

5Material Quality

Common Muslin Blanket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Muslin Blanket 48/100 on Amazon United Kingdom — Skip it. The niche generates £28K/yr across 16 tracked products. 5 of 9 products launched in the last 360 days are still selling. Search demand moved +689.0% over the last 90 days.

Muslin Blanket buyers on Amazon United Kingdom complain most about Size-Overall, Color, Material Quality, the themes mined from the niche's reviews. Its return rate is 0.3%.