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Muslin Blanket

Fail

Shoppers spend only $28K a year here, so Muslin Blanket is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£28K/yr162K searches / yr
90-day growth
+689.0%search demand this quarter
Competition
76%top-5 click share · 7 brands · 38 sellers

Flapen Score

Muslin Blanket against its category

The dotted line is the Home & Garden average. Past it, Muslin Blanket is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muslin Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Muslin Blanket 162K times last year and spent an estimated £28K. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +689.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
+689.0%
Conversion, latest week
0.9%
Market size, estimated
£28Ka year
Top search term
muslin blanket67K searches a year

02 · Price

A sale here is worth £19.64.

Listings sell for £19.64 on average, from £9.09 to £36.81. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £19.64 that is £0 to £2K a year per listing.

Average price
£19.64inside the $15 to $100 sweet spot
Price range
£9.09–£36.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #534 within Home Textiles. It carries 514 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
14.6%
Average rank
#534in Home Textiles
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
514per listing
Listings tracked
16

04 · Newcomers

Amazon counts 5 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Muslin Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

38

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

2%

  • EMME49%
  • Bedsure32%
  • RILIHO8%
  • Exclusivo Mezcla4%
  • Kozyhvn3%
  • BATTILO HOME3%
  • Open — no brand owns it (1 brand, 2%)

Search terms

Top Muslin Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • muslin blanket67K/yr
  • muslin blanket adult44K/yr
  • muslin blankets12K/yr
  • muslin blanket king size9K/yr
  • muslin throw10K/yr
  • muslim blanket adult5K/yr
  • cotton muslin blanket5K/yr
  • the fleece company muslin blanket3K/yr
  • muslin cotton blanket3K/yr
  • adult muslin blanket4K/yr

Reviews and returns

What reviews say buyers love and hate about Muslin Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.23

sizing is not overly accurate

Smaller than expected

huge

Color7%

the colour green wasnt the best green for me

not a brown beige

it is not really beige

Material Quality6%−0.09

Feels plastic

also felt like it wasnt 100% cotton

Quality-Overall3%+0.53

of poor quality

quality was very disappointing

Weight Heavy3%0.00

It's heavier than I'd expected

It is quite heavy

Love

Soft Feel19%

Lovely soft blanket

It feels very luxurious

Love the softness

Comfort-Overall8%+0.16

So comfortable

perfect for adding a layer of comfort

It feels comfortable against the skin

Warmth8%+0.42

Lovely and soft keeps you cool during the hot weather

This has been great for our little one as its breathable yet keeps him warm

Soft and warm

Color7%

Lovely colour

Colours lovely

soothing pop of color that looks beautifully relaxed draped across the foot of a bed or over the arm of a living room couch

Quality-Overall7%+0.53

Excellent craftsmanship

I also like that it feels fairly well made

Good quality

Return

0.3% Return rate 73% Fixable by listing

Size-Overall40%▁▁▅▇▇█

sizing is not overly accurate

Smaller than expected

huge

Color25%▁█▅▄▃▃

the colour green wasnt the best green for me

not a brown beige

it is not really beige

Quality-Overall8%▁▁▃█▄▃

of poor quality

quality was very disappointing

Thin6%▁▁▁▁█▇
Material Quality4%▁▁█▁▁▄

Feels plastic

also felt like it wasnt 100% cotton

FAQ

Common Muslin Blanket questions

Answered from the same tracked data.