muslin blanket
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+689.0%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great£19.64avg listing price — sweet spot $15–$100
Price range
Great£9.09–£36.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good514.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£28K£28K/yr · 162K searches
According to Flapen's Amazon United Kingdom niche tracking, muslin blanket is a £28K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
muslin blanket market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £29K–£39K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #534
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 81%
- Out of stock
- 14.6%
- Avg brand age
- 37 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
38
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
2%
- EMME49%
- Bedsure32%
- RILIHO8%
- Exclusivo Mezcla4%
- Kozyhvn3%
- BATTILO HOME3%
- Open — no brand owns it (1 brand, 2%)
Top muslin blanket search terms
- muslin blanket67K/yr
- muslin blanket adult44K/yr
- muslin blankets12K/yr
- muslin blanket king size9K/yr
- muslin throw10K/yr
- muslim blanket adult5K/yr
- cotton muslin blanket5K/yr
- the fleece company muslin blanket3K/yr
- muslin cotton blanket3K/yr
- adult muslin blanket4K/yr
Top muslin blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EMME Muslin Throw Blanket 100% Cotton Soft Blanket for Couch Breathable Gauze All Season Soft and Lightweight Pre-Washed Cotton Blanket(Light Tan 127 x 177cm)
EMME£19.524.5★2,029 rev
Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 130x150 cm
Bedsure£15.764.6★114 rev
EMME Cotton Muslin Large Throw Blanket -Melange Couch Breathable Gauze Soft Lightweight Bed Blankets Adults (Heather Teal 127x177cm)
EMME£20.694.5★867 rev
Bedsure 100% Cotton Muslin Blanket - Cooling Throw Sage Green 130x150 cm
Bedsure£16.384.6★114 rev
RILIHO 100% Cotton Muslin Blanket Adult Cooling Summer Blanket 6 Layers Lightweight and Breathable Throw Blankets for Couch Soft Cold Blanket for Sleeping All Season 127 x 152 cm Beige
RILIHO£16.664.4★29 rev
Newest
by launch dateBedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 130x150 cm
Bedsure£15.76114 rev
Bedsure 100% Cotton Muslin Blanket - Cooling Throw Sage Green 130x150 cm
Bedsure£16.38114 rev
Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 270x230 cm
Bedsure£36.81114 rev
Bedsure 100% Cotton Muslin Blanket - Cooling Throw Beige 150x200 cm
Bedsure£25.89114 rev
RILIHO 100% Cotton Muslin Blanket Adult Cooling Summer Blanket 6 Layers Lightweight and Breathable Throw Blankets for Couch Soft Cold Blanket for Sleeping All Season 127 x 152 cm Beige
RILIHO£16.6629 rev
Trending
90-day click momentum
RILIHO 100% Cotton Muslin Blanket Adult Cooling Summer Blanket 6 Layers Lightweight and Breathable Throw Blankets for Couch Soft Cold Blanket for Sleeping All Season 127 x 152 cm Blue
RILIHO£22.034.4★
RILIHO 100% Cotton Muslin Blanket Adult Cooling Summer Blanket 6 Layers Lightweight and Breathable Throw Blankets for Couch Soft Cold Blanket for Sleeping All Season 127 x 152 cm Beige
RILIHO£16.664.4★
Exclusivo Mezcla 100% Cotton 4-Layer Muslin Throw Blanket Khaki
Exclusivo Mezcla£14.084.4★
Battilo 100% Cotton Muslin Throw Blanket 6-Layer Gauze Blanket for Summer Large Sage Green Throws for Sofas Settees Armchairs Lightweight and Breathable Cotton Blanket 130x150cm
BATTILO HOME£16.643.7★
EMME Cotton Muslin Large Throw Blanket -Melange Couch Breathable Gauze Soft Lightweight Bed Blankets Adults (Heather Teal 127x177cm)
EMME£20.694.5★
What buyers say about muslin blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely soft blanket”
“So comfortable”
“Lovely and soft keeps you cool during the hot weather”
“Lovely colour”
“Excellent craftsmanship”
“The lightweight”
“The size was also generous enough to use as a comforter across the bed when not in use”
“Breathability is excellent”
“Value for money”
“It is really nice material, very light weight and soft”
What buyers complain about
“sizing is not overly accurate”
“the colour green wasnt the best green for me”
“Feels plastic”
“of poor quality”
“It's heavier than I'd expected”
“wouldn't call it a cooling blanket as it didn't help to cool me down”
“making it thicker”
“As flimsy as a politicians excuse”
“Expensive for what you get”
“Not as soft as described”
Top return reasons
Common questions
- Is muslin blanket profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 16 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +689.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the muslin blanket niche?
- 7 brands and 38 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in muslin blanket?
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 0.3%.
- What does it cost to enter the muslin blanket niche?
- Listings span £9.09–£36.81; the average listing price is £19.64 (sweet spot $15–$100). The average incumbent carries 514 reviews — the moat a new listing must climb.