Mushroom Growing Kit
MaybeReturns run at only 0.4% of orders. But the top 5 brands take 83% of clicks, so Mushroom Growing Kit is a Maybe.
- Flapen Score
- 61 / 100Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 5161
- Market size
- £246K/yr256K searches / yr
- 90-day growth
- +11.1%search demand this quarter
- Competition
- 57%top-5 click share · 10 brands · 12 sellers
Flapen Score
Mushroom Growing Kit against its category
The dotted line is the Home & Garden average. Past it, Mushroom Growing Kit is stronger. Inside it, weaker.
Market
The Mushroom Growing Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mushroom Growing Kit 256K times last year and spent an estimated £246K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £246K a year.
- Searches, last 12 months
- 256K
- Growth, 90 days vs prior 90
- +11.1%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £246Ka year
- Peak month
- December5.9× the quietest month
- Top search term
- mushroom growing kit151K searches a year
02 · Price
A sale here is worth £21.33.
Listings sell for £21.33 on average, from £10.98 to £43.21. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £21.33 that is £11K to £16K a year per listing.
- Average price
- £21.33inside the $15 to $100 sweet spot
- Price range
- £10.98–£43.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £11K–£16K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 34.3% of listings are out of stock. The average listing ranks #74 within Plants, Seeds & Bulbs. It carries 276 reviews at 3.96 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 41%
- Out of stock, average day
- 34.3%
- Average rank
- #74in Plants, Seeds & Bulbs
- Average rating
- 3.96 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 276per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Mushroom Growing Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GroCycle Oyster Mushroom Growing Kit | Mushroom Grow Kit | Gardening Gifts for Women Men & Kids | Grow Your Own Kits | Fun to Grow & Delicious to Eat | Oyster Mushroom Grow Kit | Mushroom Gifts
- Price
- £20.57
- Rating
- 4.0/5
- Reviews
- 796
- Age
- 3y ago
Foragers Table - Mushroom Growing Kit Ideal for hobbyist & Beginners XL 1Meter Mixed Log Easy & Fast Mushroom Grow Kit Includes Voucher to Claim Living Spawn Separately for Better Yield & Gifting
- Price
- £24.46
- Rating
- 4.0/5
- Reviews
- 40
- Age
- 1y ago
Merryhill Mushrooms - Fresh Chestnut Mushroom Growing Kit | Gardening Gifts for Women Men & Kids | Grow Your Own Kits | Easy & Delicious to Eat | Mushroom Gifts (One Chestnut Mushroom Grow Kit)
- Price
- £24.59
- Rating
- 4.0/5
- Reviews
- 1,015
- Age
- 8y ago
Smart Mushrooms Blue Oyster Mushroom Growing Kit | Grow Your Own Mushrooms Kit | Indoor Mushroom Grow Kit | Gardening Gifts for Women Men & Kids | Growth Guaranteed | Mushroom Gifts
- Price
- £22.63
- Rating
- 4.1/5
- Reviews
- 103
- Age
- 1y ago
Foragers Table - Mushroom Grow Kit Pink Blue & Golden Oyster Mushrooms XL 1 Meter Long Easy and Fast Ideal for Beginner Mushroom Grow kit Including Living Spawn Gardening Gifts
- Price
- £24.45
- Rating
- 3.3/5
- Reviews
- 32
- Age
- 3y ago
Trending
90-day click momentum
Lions Mane Mushroom Grow Kit Ready to Fruit Grow Block Commercial Mushroom Farm Block - Grow Fresh Gourmet Mushrooms at Home
- Price
- £10.98
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 6mo ago
Blue Oyster Grow Kit Mushroom Growing Kit Home Cultivation Set
- Price
- £11.09
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 6mo ago
Martian Mushrooms Sterilised Millet Grain Spawn Bag Ready to Inoculate Premium Mushroom Spawn for Fast Colonisation Grow Your Own Mushrooms Easy Growing Mushrooms at Home Large 1kg Yields
- Price
- £15.63
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 9mo ago
Martian Mushrooms Mushbag All-in-One Mushroom Grow Kit | Inject and Forget | Beginner Friendly | Easy to Use | Fast Growing | Large 700g Yields of Fresh Mushrooms | Grow Bag Only | 1.5kg
- Price
- £20.44
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 1y ago
Smart Mushrooms Pink Oyster Mushroom Growing Kit | Grow Your Own Mushrooms Kit | Indoor Mushroom Grow Kit | Gardening Gifts for Women Men & Kids | Growth Guaranteed | Mushroom Gifts
- Price
- £24.51
- Rating
- 3.8/5
- Reviews
- 64
- Age
- 1y ago
Newest
by launch dateBlue Oyster Grow Kit Mushroom Growing Kit Home Cultivation Set
- Price
- £11.09
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 6mo ago
Lions Mane Mushroom Grow Kit Ready to Fruit Grow Block Commercial Mushroom Farm Block - Grow Fresh Gourmet Mushrooms at Home
- Price
- £10.98
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 6mo ago
Martian Mushrooms Sterilised Millet Grain Spawn Bag Ready to Inoculate Premium Mushroom Spawn for Fast Colonisation Grow Your Own Mushrooms Easy Growing Mushrooms at Home Large 1kg Yields
- Price
- £15.63
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 9mo ago
Martian Mushrooms Mushpro Monotub Grow Kit Set & Forget Indoor Mushroom Cultivation System with Sterilised Grain & CVG Substrate 2kg+ Yields Ready to Grow Mushrooms for Growing Mushrooms at Home
- Price
- £43.21
- Rating
- 3.9/5
- Reviews
- 9
- Age
- 11mo ago
Martian Mushrooms Mushbag All-in-One Mushroom Grow Kit | Inject and Forget | Beginner Friendly | Easy to Use | Fast Growing | Large 700g Yields of Fresh Mushrooms | Grow Bag Only | 1.5kg
- Price
- £20.44
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
12
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
13%
- G GroCycle29%
- Foragers Table19%
- Smart Mushrooms16%
- Merryhill Mushrooms12%
- Martian7%
- Carbeth Plants4%
- Open — no brand owns it (4 brands, 13%)
Demand
Mushroom Growing Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.9×
Search terms
Top Mushroom Growing Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mushroom growing kit151K/yr
- grow your own mushrooms kit23K/yr
- mushroom kit24K/yr
- mushroom grow kit9K/yr
- grow mushrooms at home kit6K/yr
- mushroom growing kit uk10K/yr
- oyster mushroom growing kit7K/yr
- mushrooms growing kit6K/yr
- grow your own mushrooms7K/yr
- mushroom kits to grow uk6K/yr
Reviews and returns
What reviews say buyers love and hate about Mushroom Growing Kit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Little growth having followed instructions to the letter
No growth
mushrooms dont grow
a bit pricey
Its a bit pricey for the yield
Which overall makes it quite expensive
Very disappointed, followed the instructions to the letter and after 6 weeks just two mushrooms 🤬don't waste your money
The instructions on the outside of the box are different to those in the box
Product came without any detailed instructions
Total waste of time and money
Waste of time and money
it went brown
the yellow one they didn't even come out at all
Love
great present idea for a different kind of gift
his Christmas present
Best gift
Clear instructions
Instructions are fairly good
Easy to follow instructions
Worth the money
Good value for money
Good for the price
Easy to grow
Excited to see it once is grows
Very highly recommended this growing kit
exellent product 5 stars
Great quality
Really good product
Return
0.4% Return rate 16% Fixable by listing
Little growth having followed instructions to the letter
No growth
mushrooms dont grow
Doesnt always work
Very disappointed, followed the instructions to the letter and after 6 weeks just two mushrooms 🤬don't waste your money
The instructions on the outside of the box are different to those in the box
Product came without any detailed instructions
Grain bag did not colonise with my liquid culture
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mushroom Growing Kit questions
Answered from the same tracked data.