murder mystery game
Skip itSoft demand (-51.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Great£11.75–£28.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£15.86avg listing price — sweet spot $15–$100
Review moat
Okay2,829.3avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£165K£165K/yr · 370K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-51.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, murder mystery game is a £165K/yr Amazon United Kingdom market (370K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
murder mystery game market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £198K–£238K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #246
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 3.9%
- Avg brand age
- 57 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
29
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
3%
- Cryptic Killers64%
- Trench and Trilby16%
- Hunt A Killer7%
- Murder Mystery Party6%
- Lucky Egg2%
- Murder Mystery Flexi Party2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -51.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.4×
Top murder mystery game search terms
- murder mystery106K/yr
- murder mystery game146K/yr
- mystery game43K/yr
- mystery games11K/yr
- detective games8K/yr
- murder mystery games8K/yr
- detective game18K/yr
- mystery games for adults6K/yr
- crime game4K/yr
- true crime game3K/yr
Top murder mystery game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cryptic Killers Unsolved murder mystery game - Cold Case Files Investigation Detective clues/evidence - Solve the crime - For individuals date nights & party groups - Murder of a millionaire
Cryptic Killers£15.994.7★11,434 rev
Murder on the Mediterranean Murder Mystery Game Cold Case Detective & Crime Investigation Solve Celebrity Murder on Luxury Cruise Ship Immersive Evidence Pack with Online Clues Game Night
Trench and Trilby£11.754.6★89 rev
Unsolved murder mystery game - Cold Case Files Investigation - Detective clues / evidence - Solve the crime - Individuals date nights & party groups - Murder at the Movie Theater by CRYPTIC KILLERS
Cryptic Killers£15.874.7★6,008 rev
Cryptic Killers Unsolved murder mystery game - Cold Case Files Investigation Detective clues/evidence - Solve the crime - For individuals date nights & party groups - Murder in Miami
Cryptic Killers£16.374.6★1,407 rev
Hunt A Killer Death at The Dive Bar Immersive Murder Mystery Game -Take on the Unsolved Case as an Independent Challenge for Date or with Family & Friends as Detectives for Night Age 14+
Hunt A Killer£16.144.6★10,596 rev
Newest
by launch date
Murder at Maple Manor Murder Mystery Game Cold Case Detective Kit & Crime Investigation Solve Murder at a Luxury Gilded Age Manor Immersive Evidence Pack with Online Clues Game Night & Gift
Trench and Trilby£11.9189 rev
Peaky Blinders - Cryptic Killers - Unsolved Murder Mystery Game - Cold Case Files Investigation Detective Evidence & Crime File - Individuals Date Nights & Party Games
Cryptic Killers£19.1650 rev
Cryptic Killers Unsolved Murder Mystery Game - Cold Case Files Investigation Detective Evidence & Crime File - Individuals Date Nights & Party Games- Murder in Medieval Britain
Cryptic Killers£16.5282 rev
Murder on the Mediterranean Murder Mystery Game Cold Case Detective & Crime Investigation Solve Celebrity Murder on Luxury Cruise Ship Immersive Evidence Pack with Online Clues Game Night
Trench and Trilby£11.7589 rev
Cryptic Killers Unsolved Murder Mystery Game - Cold Case Files Investigation Detective Evidence & Crime File - Individuals Date Nights & Party Games- Murder on Mount Mortimer
Cryptic Killers£15.81497 rev
Trending
90-day click momentumMurder at Maple Manor Murder Mystery Game Cold Case Detective Kit & Crime Investigation Solve Murder at a Luxury Gilded Age Manor Immersive Evidence Pack with Online Clues Game Night & Gift
Trench and Trilby£11.914.6★
Peaky Blinders - Cryptic Killers - Unsolved Murder Mystery Game - Cold Case Files Investigation Detective Evidence & Crime File - Individuals Date Nights & Party Games
Cryptic Killers£19.164.7★
MMC Death of an Influencer Thrilling Murder Mystery Games for Adults in Bali Paradise 28 Realistic Evidence Pieces 150 Min Gameplay (3.5/5 Difficulty) Cold Case Files Game for 1-10 Players
Lucky Egg£14.654.6★
Murder on the Mediterranean Murder Mystery Game Cold Case Detective & Crime Investigation Solve Celebrity Murder on Luxury Cruise Ship Immersive Evidence Pack with Online Clues Game Night
Trench and Trilby£11.754.6★
Murder Mystery Party University Games Case Files Death In Antarctica Purple
Murder Mystery Party£11.994.5★
What buyers say about murder mystery game
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely entertaining”
“Great value”
“Great quality, instructions are easy to understand”
“Really well put together mystery game, good fun”
“Given as a gift”
“easy to follow”
“It was well thought out”
“Well put together”
“As advertised”
“Instructions were clear”
What buyers complain about
“Really hard”
“then appeared to give misleading evidence”
“Not easy”
“it was ultimately boring”
“Instructions could have been clearer since it led us to use unnecessary things”
“they could be a little cheaper as once played cant be re-used”
“Hardest yet”
“I did have trouble with the last part going off as the switchboard audio between Riolo”
“Lacks much depth, dont bother”
“It took us many more hours to crack”
Top return reasons
Common questions
- Is murder mystery game profitable to sell on Amazon United Kingdom?
- The niche generates £165K/yr across 20 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -51.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the murder mystery game niche?
- 8 brands and 29 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in murder mystery game?
- Top complaints mined from reviews: Hard Feel, Advertised Vs Actual Product, Ease Of Use. The return rate is 0.5%.
- When does demand for murder mystery game peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.4× the quietest.
- What does it cost to enter the murder mystery game niche?
- Listings span £11.75–£28.90; the average listing price is £15.86 (sweet spot $15–$100). The average incumbent carries 2,829 reviews — the moat a new listing must climb.