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Murder Mystery Game

soft demand (-51.0% this quarter) — Murder Mystery Game doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51

Market size 34Growth 0Conversion 35Competition 35Returns 98Price range 80Avg price 77Brand share 13Review moat 37Quality gap 24
This niche Category average · 5,777 niches

Is Murder Mystery Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Murder Mystery Game is a £165K/yr Amazon United Kingdom market (370K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Murder Mystery Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -51.0% over the last 90 days and 2.8% of searches end in a purchase.

£165K

revenue / yr

Units sold / yr15K
Search volume / yr-51.0%370K
Conversion rate2.8%
Avg price£15.86

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 29
Top-5 product click share64%
Open market5%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement95%
New entrants (1y)4· 4 succeeded
Avg rating4.6★
Avg reviews2,829

Top Murder Mystery Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£16K£33K£49K£66K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

29

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

3%

  • Cryptic Killers64%
  • Trench and Trilby16%
  • Hunt A Killer7%
  • Murder Mystery Party6%
  • Lucky Egg2%
  • Murder Mystery Flexi Party2%
  • Open — no brand owns it (2 brands, 3%)

Murder Mystery Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume370KCVR2.8%Products20Brands8Top 5 Brands95%OOS Rate3.9%Rating4.6★Reviews2,829Avg BSR#246
60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.4×

Top Murder Mystery Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • murder mystery106K/yr
  • murder mystery game146K/yr
  • mystery game43K/yr
  • mystery games11K/yr
  • detective games8K/yr
  • murder mystery games8K/yr
  • detective game18K/yr
  • mystery games for adults6K/yr
  • crime game4K/yr
  • true crime game3K/yr

What reviews say buyers love and hate about Murder Mystery Game

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Fun/Entertainment Experience67%

Extremely entertaining

Value For Money6%

Great value

Quality-Overall5%

Great quality, instructions are easy to understand

Trivia Games4%

Really well put together mystery game, good fun

Gifting Purpose3%

Given as a gift

What buyers complain about

59% of reviews
Hard Feel11%

Really hard

Advertised Vs Actual Product9%

then appeared to give misleading evidence

Ease Of Use8%

Not easy

Fun/Entertainment Experience8%

it was ultimately boring

Instructions/User Manual/Troubleshooting6%

Instructions could have been clearer since it led us to use unnecessary things

Murder Mystery Game return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
20%
2Advertised Vs Actual Product
20%
3Product Condition
11%
4Functionality-Overall
11%
5Quality-Overall
9%

Common Murder Mystery Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Murder Mystery Game 37/100 on Amazon United Kingdom — Skip it. The niche generates £165K/yr across 20 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved -51.0% over the last 90 days.
Search demand for Murder Mystery Game on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 8.4× the quietest.