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murder mystery dinner party game

Skip it

Soft demand (-62.5% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 41Competition 48Returns 97Price range 81Avg price 85Brand share 27Review moat 49Quality gap 58

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great£18.95

avg listing price — sweet spot $15–$100

Price range

Great£11.91–£29.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,565.52

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Bad£19K

£19K/yr · 30K searches

Growth

Bad-62.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, murder mystery dinner party game is a £19K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

murder mystery dinner party game market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
£14K–£19K
units × avg price
Conversion rate
3.3%
Avg BSR
#980
Page quality
0%
Prime
95%
Sponsored
67%
Out of stock
2.5%
Avg brand age
70 months
Avg seller age
210 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 flat

Sellers

31

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

7%

  • Murder Mystery Flexi Party38%
  • Murder Mystery Party22%
  • Masters of Mystery14%
  • Cryptic Killers8%
  • University Games7%
  • Talking Tables4%
  • Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -62.5% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×

Top murder mystery dinner party game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£94810%£2K15%£3K20%£4K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about murder mystery dinner party game

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience70%

“Extremely entertaining”

Value For Money7%

“Great value”

Trivia Games5%

“Really well put together mystery game, good fun”

Quality-Overall3%

“The quality of the evidence made us feel like real crime investigators”

Ease Of Use3%

“easy to follow”

Gifting Purpose2%

“Ideal gift”

Assembly/Installation2%

“Well put together”

Design-Overall1%

“Really cleverly made”

Instructions/User Manual/Troubleshooting1%

“Instructions were clear”

Material Quality1%

“Material quality was so authentic”

What buyers complain about

Fun/Entertainment Experience9%

“it was ultimately boring”

Ease Of Use8%

“Not easy”

Instructions/User Manual/Troubleshooting7%

“Instructions could have been clearer since it led us to use unnecessary things”

Advertised Vs Actual Product7%

“information was ambiguous at best”

Thickness7%

“Lacks much depth, dont bother”

Hard Feel6%

“actually pretty hard”

Quality-Overall6%

“the only mystery is how such an utterly appalling product has been produced”

Value For Money6%

“they could be a little cheaper as once played cant be re-used”

Mess Free2%

“it'd get a bit messy with more than that”

Assembly/Installation2%

“Took us a while to figure it put”

Top return reasons

Advertised Vs Actual Product32%
Quality-Overall14%
Gifting Purpose14%
Functionality-Overall9%
Durability5%
Scratch Resistance5%
Hard Feel5%
Size-Overall5%
Instructions/User Manual/Troubleshooting5%
Product Condition5%

Common questions

Is murder mystery dinner party game profitable to sell on Amazon United Kingdom?
The niche generates £19K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -62.5%. Flapen's verdict: Skip it (41/100).
How competitive is the murder mystery dinner party game niche?
9 brands and 31 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in murder mystery dinner party game?
Top complaints mined from reviews: Fun/Entertainment Experience, Ease Of Use, Instructions/User Manual/Troubleshooting. The return rate is 0.6%.
When does demand for murder mystery dinner party game peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 7.5× the quietest.
What does it cost to enter the murder mystery dinner party game niche?
Listings span £11.91–£29.36; the average listing price is £18.95 (sweet spot $15–$100). The average incumbent carries 1,566 reviews — the moat a new listing must climb.