mummy to be sash
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($2.59–$6.93) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great115.22avg incumbent reviews — the moat a new listing must climb
Brand share
Great44%top-5 brand share — no brand owns this niche
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.23avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 107K searches
Price range
Bad£2.59–£6.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mummy to be sash is a £41K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
mummy to be sash market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £42K–£53K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #276
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 9.5%
- Avg brand age
- 22 months
- Avg seller age
- 214 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
36
Top-5 brand share
44%
Top 20: 89%
Top-5 click share
41%
Top 20: 84%
Open market
50%
- Blue Planet Fancy Dress11%
- JOYVOX11%
- lvzhen9%
- Uskerb8%
- SMARTYPANTS6%
- Foyscr6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.6×
Top mummy to be sash search terms
- mummy to be sash40K/yr
- mum to be sash28K/yr
- baby shower sash21K/yr
- baby shower sash mummy to be8K/yr
- mum to be sash baby shower6K/yr
- mom to be sash baby shower5K/yr
Top mummy to be sash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Elegant Pink Gold Sash Pink Gold Mum-to-Be Sash - Elegant Baby Shower Accessory Adjustable Fit for Expectant Mothers
JOYVOX£2.824.7★23 rev
Satin Mummy to Be Sash White with Gold Text & Botanical Flowers Neutral Unisex Baby Shower Sash for Mum Party Decoration & Keepsake Gift
Blue Planet Fancy Dress£3.004.7★374 rev
Mummy to Be Sash White and Gold Foiled Baby Shower Satin Sash Mum to Be Sash Baby Shower Favour Party Supplies for Mum (1 Pack)
lvzhen£3.204.6★129 rev
Mummy to Be Sash Sage Green Baby Shower Sash for Mum to Be Elegant and Comfortable Perfect for Gender Reveal and Baby Shower Party
Uskerb£2.984.6★27 rev
SMARTYPANTS Preggs Royal Blue Sash - Novelty Funny Fun Mum To Be Baby Shower Boy Girl Mummy Mother Celebration Beauty Bump Sausage Roll Gift Present Party Supplies (Blue)
SMARTYPANTS£5.224.8★91 rev
Newest
by launch date
Quavendrix Rose Gold Maternity Sash for Expecting Mothers - Elegant Glitter Accessory for Baby Showers and Gender Reveal Celebrations
Quavendrix£2.750 rev
Mummy to Be Sash & Tiara Headband Rose Gold Baby Shower Party Favours Gift
COMOOKA£5.371 rev
Mummy to Be Sash Rhinestone Mummy to Be Tiara Headband Baby Shower Sash Party Celebration Supplies Baby Shower Favour Gifts
Qaziuy£5.040 rev
Mummy to Be Sash Elegant Sage Green Shoulder Strap with Gold Foil Print Perfect for Maternity Photos & Celebrations
Lubarion£3.170 rev
Rose Gold Mummy-to-Be Sash Baby Shower Sash for Mummy to Be Elegant Glitter RoseGold Sash for Pregnant Women-Mummy to Be Sash for Gender Reveal
Haronistra£3.021 rev
Trending
90-day click momentumQuavendrix Rose Gold Maternity Sash for Expecting Mothers - Elegant Glitter Accessory for Baby Showers and Gender Reveal Celebrations
Quavendrix£2.750.0★
Mummy to Be Sash & Tiara Headband Rose Gold Baby Shower Party Favours Gift
COMOOKA£5.375.0★
Satin Mummy to Be Sash White with Gold Text & Botanical Flowers Neutral Unisex Baby Shower Sash for Mum Party Decoration & Keepsake Gift
Blue Planet Fancy Dress£3.004.7★
Mummy to Be Sash Rhinestone Mummy to Be Tiara Headband Baby Shower Sash Party Celebration Supplies Baby Shower Favour Gifts
Qaziuy£5.040.0★
Mummy to Be Sash White Satin Baby Shower Sash with Gold Foil Text Elegant & Comfortable Pregnancy Party Accessory Perfect for Mum to Be Baby Shower Decorations Gender Reveal Photo Props
Krysel£2.600.0★
What buyers say about mummy to be sash
What buyers praise and complain about, mined from review topics.What buyers love
“Does everything that you'd want it to”
“Good quality”
“Good price”
“Lovely, fun yet tasteful”
“This is a lovely decoration to get”
What buyers complain about
“Not great quality at all”
“Used item arrived”
“its not stable”
Top return reasons
Common questions
- Is mummy to be sash profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 36 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the mummy to be sash niche?
- 29 brands and 36 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in mummy to be sash?
- Top complaints mined from reviews: Quality-Overall, Product Condition, Balance/Stability. The return rate is 0.7%.
- When does demand for mummy to be sash peak?
- Demand peaks in Jan; the busiest month runs 2.6× the quietest.
- What does it cost to enter the mummy to be sash niche?
- Listings span £2.59–£6.93; the average listing price is £4.23 (sweet spot $15–$100). The average incumbent carries 115 reviews — the moat a new listing must climb.