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Mummy to Be Sash

Maybe

Returns run at only 0.7% of orders. But prices span $2.59–$6.93, mostly outside the sweet spot, so Mummy to Be Sash is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£41K/yr107K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
41%top-5 click share · 29 brands · 36 sellers

Flapen Score

Mummy to Be Sash against its category

The dotted line is the Home & Garden average. Past it, Mummy to Be Sash is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mummy to Be Sash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mummy to Be Sash 107K times last year and spent an estimated £41K. The top 5 brands take 44% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
9.1%
Market size, estimated
£41Ka year
Peak month
January2.6× the quietest month
Top search term
mummy to be sash40K searches a year

02 · Price

A sale here is worth £4.23.

Listings sell for £4.23 on average, from £2.59 to £6.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £4.23 that is £423 to £1K a year per listing.

Average price
£4.23under the $15 to $100 sweet spot
Price range
£2.59–£6.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£423–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #276 within Party Supplies. It carries 115 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
9.5%
Average rank
#276in Party Supplies
Average rating
4.78 starsAmazon United Kingdom average 4.36 stars
Average reviews
115per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Mummy to Be Sash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

29 falling

Sellers

36

Top-5 brand share

44%

Top 20: 89%

Top-5 click share

41%

Top 20: 84%

Open market

50%

  • Blue Planet Fancy Dress11%
  • JOYVOX11%
  • lvzhen9%
  • Uskerb8%
  • SMARTYPANTS6%
  • Foyscr6%

Demand

Mummy to Be Sash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.6×

Search terms

Top Mummy to Be Sash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mummy to be sash40K/yr
  • mum to be sash28K/yr
  • baby shower sash21K/yr
  • baby shower sash mummy to be8K/yr
  • mum to be sash baby shower6K/yr
  • mom to be sash baby shower5K/yr

Reviews and returns

What reviews say buyers love and hate about Mummy to Be Sash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%+0.25

Not great quality at all

Product Condition33%−0.13

Used item arrived

It is nice however it had clearly been used

Balance/Stability33%−0.13

its not stable

Love

Advertised Vs Actual Product42%+1.38

Does everything that you'd want it to

Item as described

It does what it says

Quality-Overall25%+0.25

Good quality

Quality is good

Beautiful and good quality

Value For Money17%+1.70

Good price

Worth it

Fun/Entertainment Experience8%+0.79

Lovely, fun yet tasteful

Embellishment/Embroidery Quality8%+0.79

This is a lovely decoration to get

Return

0.7% Return rate 57% Fixable by listing

Color30%▃▃▃█▄▁
Size-Overall26%█▄▄▁▃▄
Quality-Overall26%▁█▆▁▇█

Not great quality at all

Leak-Proof4%▁▁▁▁▁█
Material Quality4%▁▁█▁▁▁

FAQ

Common Mummy to Be Sash questions

Answered from the same tracked data.