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Mummy to Be Sash

Maybe

An estimated 0.7% of orders come back. But prices span $2.59–$6.93, mostly outside the sweet spot, so Mummy to Be Sash is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£41K/yr107K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
41%top-5 click share · 29 brands · 36 sellers

Flapen Score

Mummy to Be Sash against its category

The dotted line is the Home & Garden average. Past it, Mummy to Be Sash is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mummy to Be Sash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mummy to Be Sash 107K times last year and spent an estimated £41K. The top 5 brands take 44% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
9.1%
Market size, estimated
£41Ka year
Peak month
January2.6× the quietest month
Top search term
mummy to be sash40K searches a year

02 · Price

A sale here is worth £4.23.

Listings sell for £4.23 on average, from £2.59 to £6.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £4.23 that is £423 to £1K a year per listing.

Average price
£4.23under the $15 to $100 sweet spot
Price range
£2.59–£6.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£423–£1K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #276 within Party Supplies. It carries 115 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
9.5%
Average rank
#276in Party Supplies
Average rating
4.78 starsAmazon United Kingdom average 4.36 stars
Average reviews
115per listing
Listings tracked
36

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Mummy to Be Sash products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

29 falling

Sellers

36

Est. top-5 brand share

44%

Top 20: 89%

Est. top-5 click share

41%

Top 20: 84%

Open market

50%

  • Blue Planet Fancy Dress11%
  • JOYVOX11%
  • lvzhen9%
  • Uskerb8%
  • SMARTYPANTS6%
  • Foyscr6%

Demand

Mummy to Be Sash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.6×

Search terms

Top Mummy to Be Sash search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mummy to be sash40K/yr
  • mum to be sash28K/yr
  • baby shower sash21K/yr
  • baby shower sash mummy to be8K/yr
  • mum to be sash baby shower6K/yr
  • mom to be sash baby shower5K/yr

Reviews and returns

What reviews say buyers love and hate about Mummy to Be Sash

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Advertised Vs Actual Product”
33%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Not great quality at all”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Mummy to Be Sash questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data