Mummy and Daddy Mugs

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

-13.3%

Conversion, latest week

4.5%

Market size, estimated

£34Ka year

Top search term

mummy and daddy mugs32K searches a year

Listings sell for £12.58 on average, from £8.89 to £16.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £12.58 that is £1K to £3K a year per listing.

Average price

£12.58under the $15 to $100 sweet spot

Price range

£8.89–£16.34

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #2,217 within Glassware. It carries 330 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

67%

Out of stock, average day

23.4%

Average rank

#2,217in Glassware

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

330per listing

Listings tracked

24

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months