Mum Mug

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -85.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months

217K

Growth, 90 days vs prior 90

-85.0%

Conversion, latest week

4.7%

Market size, estimated

£98Ka year

Peak month

March14.5× the quietest month

Top search term

mum mug87K searches a year

Listings sell for £9.68 on average, from £4.32 to £20.70. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.68 that is £968 to £2K a year per listing.

Average price

£9.68under the $15 to $100 sweet spot

Price range

£4.32–£20.70

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£968–£2K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #2,468 within Glassware. It carries 447 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

91%

Out of stock, average day

15.8%

Average rank

#2,468in Glassware

Average rating

4.58 starsAmazon United Kingdom average 4.36 stars

Average reviews

447per listing

Listings tracked

55

24 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months