mum blanket
Skip itSoft demand (-85.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.16avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Okay£9.40–£18.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,960.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad£58K£58K/yr · 53K searches
Growth
Bad-85.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mum blanket is a £58K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
mum blanket market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £33K–£39K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #325
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 20.2%
- Avg brand age
- 15 months
- Avg seller age
- 264 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
23
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
48%
Top 20: 100%
Open market
24%
- Niyewsor23%
- Bedsure18%
- PUYTG14%
- PRSTENLY9%
- GUDELAK7%
- ePicsoa4%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -85.7% search growth over the last 90 days.Peak months: Mar, Dec · busiest ÷ quietest = 15.3×
Top mum blanket search terms
- mum blanket32K/yr
- blanket for mum5K/yr
- mum blanket from daughter6K/yr
- mothers day blanket9K/yr
Top mum blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bedsure Fleece Throw Blanket for Mum - Mothers Day Gifts Blanket Soft Cozy Throws for Bed Single Size Purple 130x150cm
Bedsure£10.364.6★108,721 rev
PUYTG Gifts for Mum Blanket from Daughter Son Mothers Day Thank You Gifts for Women Birthday Christmas Flower Lovers Throw Blanket 60 x 50 (Flower)
PUYTG£14.384.6★103 rev
PRSTENLY Mum Birthday Gifts 60 * 50in Fleece Blanket
PRSTENLY£14.864.7★241 rev
Niyewsor Mum Birthday Gifts Blanket Gifts for Mum from Daughter Son
Niyewsor£15.974.6★248 rev
Gifts for Mum Flannel Blanket Mum Birthday Gifts from Daughter Son
Niyewsor£13.054.4★59 rev
Newest
by launch dateBedsure Fleece Throw Blanket for Mum - Mothers Day Gifts Blanket Soft Cozy Throws for Bed Single Size Purple 130x150cm
Bedsure£10.36108,721 rev
Bedsure Fleece Throw Blanket for Mum - Mothers Day Gifts Blanket Soft Cozy Throws for Bed Single Size Pink 130x150cm
Bedsure£11.78108,721 rev
Taretco Mothers Day Blanket Gifts for Mum
Taretco£12.4724 rev
ePicsoa Mum Birthday Gifts Best Mum Ever Blanket Gifts for Mum Soft Flannel Blanket Throw Mum Blanket - Best Mum Gifts from Son/Daughter Presents for Mums Birthday Mothers Day Xmas
ePicsoa£11.4413 rev
Dozon Gifts for Mum Mum Birthday Gifts Mum Gift Blanket Presents for Mummy from Daughter Son on Christmas Anniversary Mothers Day 150x130cm
Dozon£15.3896 rev
Trending
90-day click momentum
for Mom Soft & Comfortable Flannel Blanket for Moms Birthday Gifts Reinforced Stitching Throws Blanket for Sofas Chairs Single Beds 60x50 Gifts for Mum Stepmum Mom Mama
Generic£10.384.7★
Mum Birthday Gifts Fluffy Mum Blanket Presents for Mothers Day Mum Gifts
GUDELAK£11.234.9★
Bedsure Fleece Throw Blanket for Mum - Mothers Day Gifts Blanket Soft Cozy Throws for Bed Single Size Purple 130x150cm
Bedsure£10.364.6★
Bedsure Fleece Throw Blanket for Mum - Mothers Day Gifts Blanket Soft Cozy Throws for Bed Single Size Pink 130x150cm
Bedsure£11.784.6★
ePicsoa Mum Birthday Gifts Best Mum Ever Blanket Gifts for Mum Soft Flannel Blanket Throw Mum Blanket - Best Mum Gifts from Son/Daughter Presents for Mums Birthday Mothers Day Xmas
ePicsoa£11.444.7★
What buyers say about mum blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Great gift”
“quality great gift”
“Decent size too”
“Very nice price”
“So soft”
“Warm and comfy”
“Lightweight”
“The print on it is beautiful”
“As described”
“comforting it is”
What buyers complain about
“it isn't very thick”
“quite big in size”
“Thin”
“Awful looked like it had been washed 100 times”
“Expensive for what they are”
“not a quality product”
“The print on the product is missing”
“This is definitely not what is advertised”
“and dont really smell”
“the dye job is appalling”
Top return reasons
Common questions
- Is mum blanket profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 20 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -85.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the mum blanket niche?
- 16 brands and 23 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in mum blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Thin. The return rate is 0.3%.
- When does demand for mum blanket peak?
- Demand peaks in Mar–Dec; the busiest month runs 15.3× the quietest.
- What does it cost to enter the mum blanket niche?
- Listings span £9.40–£18.20; the average listing price is £13.16 (sweet spot $15–$100). The average incumbent carries 10,961 reviews — the moat a new listing must climb.