Mum Blanket
soft demand (-85.7% this quarter) — Mum Blanket doesn't clear our bar today.
Flapen Score
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Is Mum Blanket profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mum Blanket is a £58K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 43/100.
Mum Blanket: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -85.7% over the last 90 days and 8.2% of searches end in a purchase.
£58K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 20 products
Top Mum Blanket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bedsure Fleece Throw Blanket for Mum - Mothers Day Gifts Blanket Soft Cozy Throws for Bed Single Size Purple 130x150cm
- Price
- £10.36
- Rating
- 4.6/5
- Reviews
- 108,721
- Age
- 5mo ago
PUYTG Gifts for Mum Blanket from Daughter Son Mothers Day Thank You Gifts for Women Birthday Christmas Flower Lovers Throw Blanket 60 x 50 (Flower)
- Price
- £14.38
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 1y ago
PRSTENLY Mum Birthday Gifts 60 * 50in Fleece Blanket
- Price
- £14.86
- Rating
- 4.7/5
- Reviews
- 241
- Age
- 1y ago
Niyewsor Mum Birthday Gifts Blanket Gifts for Mum from Daughter Son
- Price
- £15.97
- Rating
- 4.6/5
- Reviews
- 248
- Age
- 1y ago
Gifts for Mum Flannel Blanket Mum Birthday Gifts from Daughter Son
- Price
- £13.05
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 3y ago
Trending
90-day click momentum
for Mom Soft & Comfortable Flannel Blanket for Moms Birthday Gifts Reinforced Stitching Throws Blanket for Sofas Chairs Single Beds 60x50 Gifts for Mum Stepmum Mom Mama
- Price
- £10.38
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 9mo ago
Mum Birthday Gifts Fluffy Mum Blanket Presents for Mothers Day Mum Gifts
- Price
- £11.23
- Rating
- 4.9/5
- Reviews
- 7
- Age
- 10mo ago
Bedsure Fleece Throw Blanket for Mum - Mothers Day Gifts Blanket Soft Cozy Throws for Bed Single Size Purple 130x150cm
- Price
- £10.36
- Rating
- 4.6/5
- Reviews
- 108,721
- Age
- 5mo ago
Bedsure Fleece Throw Blanket for Mum - Mothers Day Gifts Blanket Soft Cozy Throws for Bed Single Size Pink 130x150cm
- Price
- £11.78
- Rating
- 4.6/5
- Reviews
- 108,721
- Age
- 5mo ago
ePicsoa Mum Birthday Gifts Best Mum Ever Blanket Gifts for Mum Soft Flannel Blanket Throw Mum Blanket - Best Mum Gifts from Son/Daughter Presents for Mums Birthday Mothers Day Xmas
- Price
- £11.44
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 8mo ago
Newest
by launch dateBedsure Fleece Throw Blanket for Mum - Mothers Day Gifts Blanket Soft Cozy Throws for Bed Single Size Purple 130x150cm
- Price
- £10.36
- Rating
- 4.6/5
- Reviews
- 108,721
- Age
- 5mo ago
Bedsure Fleece Throw Blanket for Mum - Mothers Day Gifts Blanket Soft Cozy Throws for Bed Single Size Pink 130x150cm
- Price
- £11.78
- Rating
- 4.6/5
- Reviews
- 108,721
- Age
- 5mo ago
Taretco Mothers Day Blanket Gifts for Mum
- Price
- £12.47
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 7mo ago
ePicsoa Mum Birthday Gifts Best Mum Ever Blanket Gifts for Mum Soft Flannel Blanket Throw Mum Blanket - Best Mum Gifts from Son/Daughter Presents for Mums Birthday Mothers Day Xmas
- Price
- £11.44
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 8mo ago
Dozon Gifts for Mum Mum Birthday Gifts Mum Gift Blanket Presents for Mummy from Daughter Son on Christmas Anniversary Mothers Day 150x130cm
- Price
- £15.38
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
23
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
48%
Top 20: 100%
Open market
24%
- Niyewsor23%
- Bedsure18%
- PUYTG14%
- PRSTENLY9%
- GUDELAK7%
- ePicsoa4%
Mum Blanket demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Dec · busiest ÷ quietest = 15.3×
Top Mum Blanket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mum blanket32K/yr
- blanket for mum5K/yr
- mum blanket from daughter6K/yr
- mothers day blanket9K/yr
What reviews say buyers love and hate about Mum Blanket
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Great gift”
“quality great gift”
“Decent size too”
“Very nice price”
“So soft”
What buyers complain about
77% of reviews“it isn't very thick”
“quite big in size”
“Thin”
“Awful looked like it had been washed 100 times”
“Expensive for what they are”
Mum Blanket return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
16%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mum Blanket questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
