Mum and Dad Gifts

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months

95K

Growth, 90 days vs prior 90

-29.9%

Conversion, latest week

4.1%

Market size, estimated

£35Ka year

Peak month

December52.9× the quietest month

Top search term

mum and dad gifts25K searches a year

Listings sell for £8.98 on average, from £5.35 to £14.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £8.98 that is £0 to £898 a year per listing.

Average price

£8.98under the $15 to $100 sweet spot

Price range

£5.35–£14.98

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£898

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #716 within Cutlery. It carries 747 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

13.4%

Average rank

#716in Cutlery

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

747per listing

Listings tracked

11

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months