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Multi Photo Frames for Wall

Maybe

The top 5 products take only 31% of clicks. But demand is soft, at -18.0% this quarter, so Multi Photo Frames for Wall is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£110K/yr435K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
31%top-5 click share · 28 brands · 51 sellers

Flapen Score

Multi Photo Frames for Wall against its category

The dotted line is the Home & Garden average. Past it, Multi Photo Frames for Wall is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multi Photo Frames for Wall market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Multi Photo Frames for Wall 435K times last year and spent an estimated £110K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 435K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
435K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
1.7%
Market size, estimated
£110Ka year
Peak month
December2.6× the quietest month
Top search term
multi photo frames for wall85K searches a year

02 · Price

A sale here is worth £15.16.

Listings sell for £15.16 on average, from £3.43 to £39.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.16 that is £2K to £4K a year per listing.

Average price
£15.16inside the $15 to $100 sweet spot
Price range
£3.43–£39.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #319 within Photo Albums, Frames & Accessories. It carries 2,709 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
78%
Out of stock, average day
4.8%
Average rank
#319in Photo Albums, Frames & Accessories
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,709per listing
Listings tracked
58

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Multi Photo Frames for Wall products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

51

Top-5 brand share

72%

Top 20: 96%

Top-5 click share

31%

Top 20: 68%

Open market

24%

  • SONGMICS39%
  • Tinkeps11%
  • Boldon Framing9%
  • Almost Frameless7%
  • URBNLIVING6%
  • Icona Bay3%

Demand

Multi Photo Frames for Wall search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Multi Photo Frames for Wall search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • multi photo frames for wall85K/yr
  • multi picture frames for wall49K/yr
  • wooden photo frame50K/yr
  • collage photo frame42K/yr
  • multi picture frame28K/yr
  • photo collage frame22K/yr
  • multi aperture photo frame24K/yr
  • collage photo frames for wall20K/yr
  • multi frame photo frames19K/yr
  • multi photo frames11K/yr

Reviews and returns

What reviews say buyers love and hate about Multi Photo Frames for Wall

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation20%−0.26

Bit awkward to assemble

A pain to put together

Very complicated to put together

Frame Quality16%+0.65

This frame does not look like the picture

Cheap frame,

one of the frames was broken

Quality-Overall10%+1.35

Average quality

Cheap quality

Cheaper quality than expected

Value For Money6%+0.38

It feels much more expensive than it actually was

Look more expensive

Not impressed for the price

Size-Overall5%−0.03

Expected the frame to be bigger

Not fit for purpose

Apart from being slightly on the small size

Love

Frame Quality24%+0.65

Good frame

Really good frames for the price

Beautiful frame

Quality-Overall17%+1.35

Excellent product

Got that personalised quality to it

Excellent quality product with a personal touch

Value For Money10%+0.38

not expensive

Excellent value for money

Great value for money

Assembly/Installation8%−0.26

easy to mount

Easy to assemble

easy to put together

Ease Of Use4%+0.74

Easy to use

Easy to hang

Very easy to do

Return

1.8% Return rate 33% Fixable by listing

Frame Quality31%▇▇█▇▇█

This frame does not look like the picture

Cheap frame,

one of the frames was broken

Size-Overall13%▆██▆█▆

Expected the frame to be bigger

Not fit for purpose

Apart from being slightly on the small size

Assembly/Installation13%▇▅▆██▇

Bit awkward to assemble

A pain to put together

Very complicated to put together

Color12%█▆▄▅▅▅
Quality-Overall7%▃▂█▆▆▅

Average quality

Cheap quality

Cheaper quality than expected

FAQ

Common Multi Photo Frames for Wall questions

Answered from the same tracked data.