Multi Photo Frame
MaybeThe top 5 products take only 32% of clicks. But demand is soft, at -16.4% this quarter, so Multi Photo Frame is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £134K/yr536K searches / yr
- 90-day growth
- -16.4%search demand this quarter
- Competition
- 32%top-5 click share · 26 brands · 49 sellers
Flapen Score
Multi Photo Frame against its category
The dotted line is the Home & Garden average. Past it, Multi Photo Frame is stronger. Inside it, weaker.
Market
The Multi Photo Frame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Multi Photo Frame 536K times last year and spent an estimated £134K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 536K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.
- Searches, last 12 months
- 536K
- Growth, 90 days vs prior 90
- -16.4%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £134Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- multi photo frames for wall85K searches a year
02 · Price
A sale here is worth £15.01.
Listings sell for £15.01 on average, from £3.43 to £39.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £15.01 that is £2K to £4K a year per listing.
- Average price
- £15.01inside the $15 to $100 sweet spot
- Price range
- £3.43–£39.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #284 within Photo Albums, Frames & Accessories. It carries 2,586 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 76%
- Out of stock, average day
- 3.1%
- Average rank
- #284in Photo Albums, Frames & Accessories
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,586per listing
- Listings tracked
- 55
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Multi Photo Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SONGMICS Collage Picture Frames 10 Frames for 4x6 Photos Collage Photo Frames for Wall Multi Frames Wall Decor Ink Black RPF20BK
- Price
- £12.32
- Rating
- 4.3/5
- Reviews
- 13,150
- Age
- 8y ago
SONGMICS Collage Picture Frame 10 Frames for 4x6 Photos Multi Wall Decor Rustic Brown RPF020X01
- Price
- £12.48
- Rating
- 4.3/5
- Reviews
- 13,150
- Age
- 5y ago
8/9/10/12/16/20 Photos Large Multi Picture Frame Collage Aperture Decor Memories-20 Aperture-Black
- Price
- £30.18
- Rating
- 4.3/5
- Reviews
- 737
- Age
- 7y ago
Tinkeps Brown Collage Picture Frames 10 Frames for 4x6 Photos photo frames multiple pictures multi photo frames for wall
- Price
- £11.15
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 1y ago
20x16 Inch 7 Opening Photo Collage Frame Display Seven 6x4 Inch Photos Multi Aperture Family Picture Frame Oak
- Price
- £11.96
- Rating
- 4.1/5
- Reviews
- 364
- Age
- 2y ago
Trending
90-day click momentum
Tinkeps White Collage Picture Frames 10 Frames for 4x6 Photos photo frames multiple pictures multi photo frames for wall
- Price
- £11.21
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 1y ago
Tinkeps Black Collage Picture Frames 10 Frames for 4x6 Photos photo frames multiple pictures multi photo frames for wall
- Price
- £9.67
- Rating
- 3.7/5
- Reviews
- 5
- Age
- 1y ago
Tinkeps Brown Collage Picture Frames 10 Frames for 4x6 Photos photo frames multiple pictures multi photo frames for wall
- Price
- £11.15
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 1y ago
JingImage 6x4 Black Multi Photo Frames 4 Opening Collage Picture Frame for 4x6 inch Photos 10x15 cm Small Family Frames Plastic and Plexiglass Tabletop and Wall Mounting
- Price
- £3.43
- Rating
- 3.9/5
- Reviews
- 40
- Age
- 6mo ago
SONGMICS Picture Frame Collage for 12 Photos in 4x6 Picture Frames Photo Frame Set Glass Assembly Required Wall-Mounted Family Photos MDF Rustic Brown RPF022X01
- Price
- £16.25
- Rating
- 4.3/5
- Reviews
- 13,150
- Age
- 3y ago
Newest
by launch dateJingImage 6x4 Black Multi Photo Frames 4 Opening Collage Picture Frame for 4x6 inch Photos 10x15 cm Small Family Frames Plastic and Plexiglass Tabletop and Wall Mounting
- Price
- £3.43
- Rating
- 3.9/5
- Reviews
- 40
- Age
- 6mo ago
20x16 Inch Photo Frames Multiple Pictures 7 Opening 6x4 Inch Multi Picture Frames for Wall Black Collage Photo Frame for Family Living room Bedroom Corridor Staircase
- Price
- £14.04
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 10mo ago
SONGMICS Collage Photo Frames 10 Multi Picture Frames for Wall Two 8x10 Inches (20 x 25 cm) Four 5x7 Inches (13 x 18 cm) Four 4x6 Inches (10 x 15 cm) Tool-Free Assembly Black RPF100BZ01
- Price
- £14.23
- Rating
- 4.0/5
- Reviews
- 71
- Age
- 1y ago
Tinkeps Brown Collage Picture Frames 10 Frames for 4x6 Photos photo frames multiple pictures multi photo frames for wall
- Price
- £11.15
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 1y ago
Tinkeps White Collage Picture Frames 10 Frames for 4x6 Photos photo frames multiple pictures multi photo frames for wall
- Price
- £11.21
- Rating
- 3.4/5
- Reviews
- 6
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
49
Top-5 brand share
74%
Top 20: 97%
Top-5 click share
32%
Top 20: 70%
Open market
22%
- SONGMICS38%
- Tinkeps13%
- Boldon Framing10%
- Almost Frameless8%
- URBNLIVING5%
- Icona Bay4%
Demand
Multi Photo Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Multi Photo Frame search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- multi photo frames for wall85K/yr
- multi photo frame82K/yr
- multi picture frames for wall49K/yr
- wooden photo frame50K/yr
- picture frames for multiple pictures33K/yr
- collage photo frame42K/yr
- multi picture frame28K/yr
- photo collage frame22K/yr
- multi-photo frames27K/yr
- multi frame photo frames19K/yr
Reviews and returns
What reviews say buyers love and hate about Multi Photo Frame
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit awkward to assemble
A pain to put together
Very complicated to put together
This frame does not look like the picture
Cheap frame,
one of the frames was broken
Average quality
Cheap quality
Cheaper quality than expected
It feels much more expensive than it actually was
Look more expensive
Not impressed for the price
Expected the frame to be bigger
Not fit for purpose
Apart from being slightly on the small size
Love
Good frame
Really good frames for the price
Beautiful frame
Excellent product
Got that personalised quality to it
Excellent quality product with a personal touch
not expensive
Excellent value for money
Great value for money
easy to mount
Easy to assemble
easy to put together
Easy to use
Easy to hang
Very easy to do
Return
1.8% Return rate 32% Fixable by listing
This frame does not look like the picture
Cheap frame,
one of the frames was broken
Expected the frame to be bigger
Not fit for purpose
Apart from being slightly on the small size
Bit awkward to assemble
A pain to put together
Very complicated to put together
Average quality
Cheap quality
Cheaper quality than expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Multi Photo Frame questions
Answered from the same tracked data.