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Mugs for Women

Maybe

The top 5 brands take only 28% of clicks. But demand is soft, at -25.1% this quarter, so Mugs for Women is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£187K/yr1.1M searches / yr
90-day growth
-25.1%search demand this quarter
Competition
16%top-5 click share · 78 brands · 203 sellers

Flapen Score

Mugs for Women against its category

The dotted line is the Home & Garden average. Past it, Mugs for Women is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mugs for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mugs for Women 1.1M times last year and spent an estimated £187K. The top 5 brands take 28% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £187K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
1.7%
Market size, estimated
£187Ka year
Peak month
December11.3× the quietest month
Top search term
funny mugs193K searches a year

02 · Price

A sale here is worth £9.91.

Listings sell for £9.91 on average, from £5.81 to £17.64. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £9.91 that is £991 to £2K a year per listing.

Average price
£9.91under the $15 to $100 sweet spot
Price range
£5.81–£17.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£991–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #1,027 within Glassware. It carries 841 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
95%
Out of stock, average day
3.5%
Average rank
#1,027in Glassware
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
841per listing
Listings tracked
136

04 · Newcomers

Amazon counts 0 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Mugs for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

78 falling

Sellers

203

Top-5 brand share

28%

Top 20: 60%

Top-5 click share

16%

Top 20: 38%

Open market

69%

  • Stuff49%
  • Vixar7%
  • Playcrate5%
  • The Leonardo Collection4%
  • BigNoseDeer3%
  • Sass & Belle3%

Demand

Mugs for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 11.3×

Search terms

Top Mugs for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • funny mugs193K/yr
  • mugs for women148K/yr
  • funny mug131K/yr
  • mugs for men112K/yr
  • cute mug97K/yr
  • novelty mug74K/yr
  • big mug57K/yr
  • cute mugs51K/yr
  • novelty mugs57K/yr
  • 20oz mug28K/yr

Reviews and returns

What reviews say buyers love and hate about Mugs for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%

The cup is very small

Quite small

A bit too big

Quality-Overall11%+0.22

Poor quality ink

Poor Quality

Not good, much better available elsewhere

Durability11%−0.07

First one broke

Cracked immediately

not very durable

Leak-Proof5%

Leaking

it leaks

It leaks fresh out the box

Weight Heavy5%−0.04

heavy for me

Very heavy

Was heavy to use

Love

Gifting Purpose31%+3.41

Birthday Present

Funny gift

Fun gift

Quality-Overall21%+0.22

Good quality gift mug

Amazing quality

Good quality mugs

Size-Overall10%

Very pretty useful size cup

Brilliant size

It's a nice size mug

Value For Money9%+0.75

Excellent value

Money well spent

Value for money

Advertised Vs Actual Product5%

Exactly what I wanted

Exactly as shown

As described

Return

0.9% Return rate 42% Fixable by listing

Size-Overall23%▆██▇▆▆

The cup is very small

Quite small

A bit too big

Handle Quality15%▃▅▄▄▅█

handle broke when I picked it up

the handle shattered very easily :

Handle broke off after a few months

Weight Heavy10%▂▄██▆▄

heavy for me

Very heavy

Was heavy to use

Quality-Overall7%███▄▄▂

Poor quality ink

Poor Quality

Not good, much better available elsewhere

Gifting Purpose7%█▄▄▅▅▄

No gift wrap

This is quite disgraceful for a product thats meant to be a special gift

wouldnt recommend as a gift

FAQ

Common Mugs for Women questions

Answered from the same tracked data.