Mugs
Mugs shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Is Mugs profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mugs is a £1.2M/yr Amazon United Kingdom market (4.2M searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Mugs: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.4% over the last 90 days and 2.0% of searches end in a purchase.
£1.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 52% of demand, so 48% of the market is open.
48%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 49 products
Top Mugs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dawsons Living Multi-Coloured Stoneware Mugs Set - Wide Tea Coffee and Hot Chocolate Cups - Set of 6-11 oz / 312ml
- Price
- £13.09
- Rating
- 4.7/5
- Reviews
- 2,590
- Age
- 6y ago
Argon Tableware Coloured Coffee Mugs - Grey - 350ml - Pack of 6 - Gloss Ceramic Stoneware Latte Cappuccino Cups Hot Chocolate Cups Colourful Mug Set with Handle
- Price
- £12.50
- Rating
- 4.6/5
- Reviews
- 4,519
- Age
- 7y ago
Ava Nord Ceramic Coffee Mugs Set of 4 | 340 ml Stoneware Coffee Cups | Lead-Free Non-Toxic | Microwave and Dishwasher Safe | Comfortable Handle | Aesthetic Nordic Design for Tea and Latte | Sage Ash
- Price
- £21.00
- Rating
- 4.7/5
- Reviews
- 518
- Age
- 1y ago
Argon Tableware Coloured Coffee Mugs - Navy - 350ml - Pack of 6 - Gloss Ceramic Stoneware Latte Cappuccino Cups Hot Chocolate Cups Colourful Mug Set with Handle
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 4,519
- Age
- 7y ago
CUQOO Colourful Stoneware Mugs Set of 6 Ceramic Coffee and Tea Cup Set | Durable Everyday Mugs for Hot Drinks Dishwasher and Microwave Safe 350ml
- Price
- £12.33
- Rating
- 4.8/5
- Reviews
- 125
- Age
- 9mo ago
Trending
90-day click momentum
ACCURATE 100 X 180ML (7 Ounce) Clear Plastic Disposable Drink Cups for Water Coolers/Travel/Camping/Parties and Events
- Price
- £4.33
- Rating
- 4.3/5
- Reviews
- 116
- Age
- 1y ago
Ava Nord Ceramic Coffee Mugs Set of 4 | 340 ml Stoneware Coffee Cups | Lead-Free Non-Toxic | Microwave and Dishwasher Safe | Comfortable Handle | Aesthetic Nordic Design for Tea and Latte | Sage Ash
- Price
- £21.00
- Rating
- 4.7/5
- Reviews
- 518
- Age
- 1y ago
Argon Tableware Coloured Coffee Mugs - Navy - 350ml - Pack of 6 - Gloss Ceramic Stoneware Latte Cappuccino Cups Hot Chocolate Cups Colourful Mug Set with Handle
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 4,519
- Age
- 7y ago
Price & Kensington Stoneware Coffee Mug Latte Tea Cup Choco Rise and Shine Hot Chocolate Beverages 340ml
- Price
- £3.87
- Rating
- 4.1/5
- Reviews
- 39
- Age
- 2y ago
Haden 4PC Mug Set White Stoneware Microwave & Dishwasher Safe Durable 12oz
- Price
- £5.64
- Rating
- 4.5/5
- Reviews
- 585
- Age
- 11y ago
Newest
by launch date
XUDUOO Cute Coffee Mug with Feet Novelty Ceramic Tea Cup 325ml Funny Office Desk Mug for Women & Men Gift for Birthday Christmas Creative Art Decoration for Offices Home (Brown)
- Price
- £11.07
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 7mo ago
CUQOO Colourful Stoneware Mugs Set of 6 Ceramic Coffee and Tea Cup Set | Durable Everyday Mugs for Hot Drinks Dishwasher and Microwave Safe 350ml
- Price
- £12.33
- Rating
- 4.8/5
- Reviews
- 125
- Age
- 9mo ago
Amazon Basics Glazed Stoneware Coffee Mugs 6-Piece Set 473ml Microwave and Dishwasher-Safe Linen Gray
- Price
- £15.69
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 9mo ago
Ava Nord Large Ceramic Coffee Mugs Set of 4 | 470 ml Stoneware Coffee Cups | Lead-Free Non-Toxic | Microwave and Dishwasher Safe | Comfortable Handle | Nordic Design for Tea Cocoa Latte | Sage Ash
- Price
- £24.46
- Rating
- 4.7/5
- Reviews
- 518
- Age
- 9mo ago
vancasso SIMI Mugs Set 12oz/360ml Porcelain Coffee Mug Set of 6 Bohemian Style Tea and Coffee Cups with Handle Microwave & Dishwasher Safe Suitable for All Kinds of Drinks
- Price
- £27.72
- Rating
- 4.8/5
- Reviews
- 1,075
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
31 falling
Sellers
87
Top-5 brand share
52%
Top 20: 90%
Top-5 click share
37%
Top 20: 69%
Open market
43%
- Argon Tableware16%
- Dawsons Living15%
- Nicola Spring8%
- Ava Nord7%
- vancasso5%
- SOL5%
Mugs demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.7×
Top Mugs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mugs990K/yr
- mug754K/yr
- cups340K/yr
- coffee cups286K/yr
- mugs sets of 6251K/yr
- cup211K/yr
- coffee mugs192K/yr
- mugs set of 4158K/yr
- tea cup146K/yr
- mug set121K/yr
What reviews say buyers love and hate about Mugs
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Good quality mugs”
“Excellent price”
“Colours are so vibrant”
“these match perfectly”
“Product exactly as advertised”
What buyers complain about
64% of reviews“Too big”
“Not good quality, bit wobbly”
“The colour is flaking off”
“Some of these leaked”
“they were much more expensive”
Mugs return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
69%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mugs questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
