Mug Warmer
MaybeThe products selling today average only 4.1★. But demand is soft, at -52.1% this quarter, so Mug Warmer is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £264K/yr490K searches / yr
- 90-day growth
- -52.1%search demand this quarter
- Competition
- 51%top-5 click share · 23 brands · 27 sellers
Flapen Score
Mug Warmer against its category
The dotted line is the Home & Garden average. Past it, Mug Warmer is stronger. Inside it, weaker.
Market
The Mug Warmer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mug Warmer 490K times last year and spent an estimated £264K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 490K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £264K a year.
- Searches, last 12 months
- 490K
- Growth, 90 days vs prior 90
- -52.1%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £264Ka year
- Peak month
- December15.8× the quietest month
- Top search term
- mug warmer161K searches a year
02 · Price
A sale here is worth £14.12.
Listings sell for £14.12 on average, from £4.83 to £44.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £14.12 that is £11K to £14K a year per listing.
- Average price
- £14.12under the $15 to $100 sweet spot
- Price range
- £4.83–£44.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £11K–£14K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.3% of listings are out of stock. The average listing ranks #7,764 within Vacuum Flasks. It carries 507 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 27.3%
- Average rank
- #7,764in Vacuum Flasks
- Average rating
- 4.06 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 507per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 0 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Mug Warmer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Coffee Mug Warmer Electric Smart Beverage Mug Warmer Cup Warmer with Touch Tech & LED Backlit Display Coffee Warmer for Home Office Coffee Mug Milk-Cup Warmer with 2 Temperature Settings
- Price
- £11.84
- Rating
- 4.0/5
- Reviews
- 649
- Age
- 5y ago

Coffee Mug Warmer with Auto Shut Off for Desk Cup Warmer Smart Temperature Settings Electric Beverage Tea Water Milk Warmer for All Cups and Mugs Heating Plate Candle Wax Warmer
- Price
- £17.79
- Rating
- 4.5/5
- Reviews
- 4,098
- Age
- 5y ago

Smart Coffee Mug Warmer Electric Cup Warmer With Aluminum Metal Panel for Office Desk Accessories Beverage Warmer for Cocoa Milk for Dad
- Price
- £11.16
- Rating
- 4.3/5
- Reviews
- 2,361
- Age
- 2y ago

CEROBEAR Coffee Mug Warmer Cup Warmer for Desk Home Office Smart Mug Warmer with Gravity Sensor 3 Temperature Settings (55/65/75) 4H Auto On/Off Electric Beverage Warmer for Tea Coffee Milk
- Price
- £13.27
- Rating
- 4.5/5
- Reviews
- 155
- Age
- 2y ago

MQUPIN Coffee Mug Warmer Cup Warmer for Desk 2 Temp Settings Temperature Control Electric Beverage Tea Milk Candle Warmer Office Bedroom (Black)
- Price
- £9.33
- Rating
- 4.3/5
- Reviews
- 375
- Age
- 11mo ago
Trending
90-day click momentum
MEION Coffee Mug Warmer for Desk Coffee Cup Warmer 4 Temp Settings & 1-12H Timer Coffee Warmer with Auto Shut Off Smart Gravity Sensor Beverage & Candle Warmer Coffee Gifts Accessories(Black)
- Price
- £13.85
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 4mo ago

Mug Warmer 3-Temp Settings Coffee Mug Warmer Automatic Shut Off Cup Warmer Coffee Mug Warmer With Anti-Scalding Silicone Portable Mug Warmer For Desk Coffee Warmer Suits For Various Mugs
- Price
- £13.70
- Rating
- 4.5/5
- Reviews
- 577
- Age
- 10mo ago

Smart Coffee Mug Warmer with 3 Temperature Settings (5575C)
- Price
- £5.86
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 9mo ago

Coanto Mug Warmer Coffee Mug Warmer for office Cup Warmer with 40-80 Temperature Settings 0.5-9H Timer Drink Warmer for Desk Tea Milk Portable Beverage Warmer (Excluding Cup) Wood Grain
- Price
- £18.71
- Rating
- 4.5/5
- Reviews
- 116
- Age
- 1y ago

Smart Coffee Mug Warmer Electric Cup Warmer With Aluminum Metal Panel for Office Desk Accessories Beverage Warmer for Cocoa Milk for Dad
- Price
- £11.16
- Rating
- 4.3/5
- Reviews
- 2,361
- Age
- 2y ago
Newest
by launch date
MEION Coffee Mug Warmer for Desk Coffee Cup Warmer 4 Temp Settings & 1-12H Timer Coffee Warmer with Auto Shut Off Smart Gravity Sensor Beverage & Candle Warmer Coffee Gifts Accessories(Black)
- Price
- £13.85
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 4mo ago

Kryolithm Coffee Mug Warmer USB Cup Warmer with 3 Temperature Setting(55-75) Smart Touch Heated Coaster Electric Coffee Warmer for Desk 8H Auto Shut Off for Tea Milk Warmer Office Home
- Price
- £7.12
- Rating
- 3.0/5
- Reviews
- 19
- Age
- 8mo ago

Coffee Mug Warmer for Desk Smart Coffee Cup Warmer for Desk with 4 Temperature & 5 Timer Control 8H Auto Shut-off Electric Beverage Warmer for Coffee Tea Milk Home Office (Cup Not Included)
- Price
- £14.87
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 8mo ago

Coffee Mug Warmer for Desk Cup Warmer Smart Temperature Settings with 3 Levels(55C 65C 75C) Portable Heated Mug & LED Display Electric Beverage Tea Water Milk Warmers for Office Home(White)
- Price
- £6.10
- Rating
- 2.6/5
- Reviews
- 6
- Age
- 9mo ago

Smart Coffee Mug Warmer with 3 Temperature Settings (5575C)
- Price
- £5.86
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
27
Top-5 brand share
64%
Top 20: 97%
Top-5 click share
51%
Top 20: 84%
Open market
31%
- MQUPIN24%
- Oracer11%
- CEROBEAR11%
- Lesipee11%
- Coanto6%
- GARMEE6%
Demand
Mug Warmer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 15.8×
Search terms
Top Mug Warmer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mug warmer161K/yr
- cup warmer49K/yr
- coffee mug warmer40K/yr
- coffee warmer29K/yr
- mug warmer for desk35K/yr
- tea warmer23K/yr
- cup warmer for desk24K/yr
- coffee warmer for desk17K/yr
- coffee cup warmer14K/yr
- usb mug warmer18K/yr
Reviews and returns
What reviews say buyers love and hate about Mug Warmer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Takes far too long to get any kind of heat if you can call it heat
Not warm enough
Its very hot
Doesn't last
Broken
broke after a couple weeks
except that the temperature control does not seem to work properly
not warm enough, even though I turned it to the max temp and put my hot drink on, the temperature went down quickly
Not hot enough
doesn't function great
does not function very well
Doesn't work
not sure if the temp changes much
Does not keep your drink hot
Absolute garbage, doesnt keep your brew warm
Love
Keeps my coffee warm
keeps my coffee warm as long as I need it to
Keeps drinks warm
Excellent product
seems to be well made
Good quality and easy design
The best feature is the temperature dial
Perfect temperature
The temperature settings are easy to adjust
it gets very hot very quickly
Great warmer
Heats up quickly
Ease of use
Very handy
Easy to use - literally plug it in
Return
2.4% Return rate 12% Fixable by listing
Takes far too long to get any kind of heat if you can call it heat
Not warm enough
Its very hot
doesn't function great
does not function very well
Doesn't work
except that the temperature control does not seem to work properly
not warm enough, even though I turned it to the max temp and put my hot drink on, the temperature went down quickly
Not hot enough
poor quality
Feels cheap, doesn't function great
Garbage
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mug Warmer questions
Answered from the same tracked data.









