Skip to content

Mug Tree

Maybe

The top 5 brands take only 42% of clicks. But demand is soft, at -21.8% this quarter, so Mug Tree is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£228K/yr660K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
39%top-5 click share · 30 brands · 43 sellers

Flapen Score

Mug Tree against its category

The dotted line is the Home & Garden average. Past it, Mug Tree is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mug Tree market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mug Tree 660K times last year and spent an estimated £228K. The top 5 brands take 42% of clicks. Demand peaks in Jan. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 660K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.

Searches, last 12 months
660K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
3.3%
Market size, estimated
£228Ka year
Peak month
January1.8× the quietest month
Top search term
mug tree197K searches a year

02 · Price

A sale here is worth £10.52.

Listings sell for £10.52 on average, from £4.88 to £25.50. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £10.52 that is £3K to £5K a year per listing.

Average price
£10.52under the $15 to $100 sweet spot
Price range
£4.88–£25.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #41 within Racks & Holders. It carries 1,300 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
91%
Out of stock, average day
6.6%
Average rank
#41in Racks & Holders
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,300per listing
Listings tracked
35

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mug Tree products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£11K£23K£34K£46K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

43

Est. top-5 brand share

42%

Top 20: 88%

Est. top-5 click share

39%

Top 20: 82%

Open market

53%

  • FOSFUKEER17%
  • Premier8%
  • Euqvunn8%
  • Generic5%
  • Gypie5%
  • Eidoct4%

Demand

Mug Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Mug Tree search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mug tree197K/yr
  • cup holder113K/yr
  • mug holder70K/yr
  • mug tree 6 mugs39K/yr
  • mug storage36K/yr
  • mug stand29K/yr
  • mug tree 8 mugs23K/yr
  • cup stand17K/yr
  • mug holders for kitchen18K/yr
  • cup holder kitchen15K/yr

Reviews and returns

What reviews say buyers love and hate about Mug Tree

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
1.7%of orders come back
“6 mugs won't fit”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mug Tree questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data