Is mug tree profitable to sell on Amazon United Kingdom?

The niche generates £228K/yr across 35 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the mug tree niche?

30 brands and 43 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in mug tree?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.7%.

When does demand for mug tree peak?

Demand peaks in Jan; the busiest month runs 1.8× the quietest.

What does it cost to enter the mug tree niche?

Listings span £4.88–£25.50; the average listing price is £10.52 (sweet spot $15–$100). The average incumbent carries 1,300 reviews — the moat a new listing must climb.

mug tree

Worth a look

Shows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great42%

top-5 brand share — no brand owns this niche

Returns

Great1.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good1,300.03

avg incumbent reviews — the moat a new listing must climb

Price range

Good£4.88–£25.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£228K

£228K/yr · 660K searches

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£10.52

avg listing price — sweet spot $15–$100

Growth

Bad-21.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, mug tree is a £228K/yr Amazon United Kingdom market (660K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

mug tree market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: £210K–£263K; units × avg price
Conversion rate: 3.3%
Avg BSR: #41
Page quality: 0%
Prime: 91%
Sponsored: 89%
Out of stock: 6.6%
Avg brand age: 30 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

42%

Top 20: 88%

Top-5 click share

39%

Top 20: 82%

Open market

53%

FOSFUKEER17%
Premier8%
Euqvunn8%
Generic5%
Gypie5%
Eidoct4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.8% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.8×

Open Trend

Top mug tree search terms

mug tree197K/yr -27.0%2.8% conv.
cup holder113K/yr +13.2%1.1% conv.
mug holder70K/yr -25.9%1.5% conv.
mug tree 6 mugs39K/yr -22.4%3.4% conv.
mug storage36K/yr -41.5%0.3% conv.
mug stand29K/yr -22.4%1.8% conv.
mug tree 8 mugs23K/yr -28.7%1.9% conv.
cup stand17K/yr -19.9%1.4% conv.
mug holders for kitchen18K/yr -31.4%1.8% conv.
cup holder kitchen15K/yr -46.7%2.1% conv.

All search terms

Top mug tree products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FOSFUKEER Coffee Mug Holder Black Bamboo Mug Tree with Thicker Base Coffee Cup Stand Cup Holder for Counter Coffee Mug Rack Organizer with 6 Hooks

FOSFUKEER£8.504.4★454 rev

Premier Housewares Rubberwood Mug Tree 6 Mugs Holder for Kitchen | Free Standing Mug Stand | Sturdy Cup Holder Kitchen Accessories | Anti-Slip Coffee Cup Stand for Mugs Brown

Premier£7.924.5★4,594 rev

2-Tier Mug Tree with Storage Base 16-Hook Countertop Cup Holder Organizer

Generic£13.284.1★23 rev

Gypie Marble Mug Tree Stand 8 Hooks Coffee Cup Holder Storage Rack Weighted Marble Base Stable Mug Holders for Kitchen Counter Cabinet Cafe (Black)

Gypie£16.614.5★1,082 rev

6 Hooks Coffee Cup Holder Wooden Mug Rack Tree Detachable Cup Holder

Eidoct£6.914.1★58 rev

Newest

by launch date

QiiWuic Mug Tree 6 Mugs Wooden Mug Stand for Coffee Cup Organisation Space-Saving Kitchen Storage Solution Sturdy Mug Holder with Stable Base Design

QiiWuic£6.895 rev

2mo ago

JIUCHAOTONG Mug Tree 6 Mugs Mug Holder Wooden Mug Rack Tree Coffee Cup Stand with 4 Round Non-Slip Pads for Counter Coffee Mugs Rack Organizer

JIUCHAOTONG£6.1610 rev

7mo ago

GEEPAS Argyle Mug Tree & Towel Pole Set | Rust Corrosion Free Carbon Steel Material Non-Slip Base Free Standing Design Kitchen Counter Storage Space Saver | Holds Upto 6 Mugs | Black

GEEPAS£13.5729 rev

11mo ago

2-Tier Mug Tree with Storage Base 16-Hook Countertop Cup Holder Organizer

Generic£13.2823 rev

11mo ago

HULISEN 360 Rotating Mug Tree for Large Cups Counter Coffee Mug Holder with 6 Hooks Metal Coffee Cup Rack Stand for Countertop with Stable Wooden Base Kitchen Counter Decor

HULISEN£15.76319 rev

1y ago

What buyers say about mug tree

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Seems well made”

Strength15%

“Great cup stand, sturdy,”

Assembly/Installation14%

“Very easy to install”

Value For Money7%

“Good value”

Size-Overall7%

“It fits perfectly”

Ease Of Use6%

“Easy to use”

Advertised Vs Actual Product5%

“Worked as advertised”

Ease Of Cleaning3%

“Nice and tidy”

Storage Capacity3%

“Saved so much space on counter”

Design-Overall3%

“looks really nice”

What buyers complain about

Size-Overall18%

“6 mugs won't fit”

Quality-Overall15%

“Rubbish quality, broke pretty much straight away”

Durability8%

“Fell off the pram after 2 weeks use”

Strength7%

“Not as sturdy as I was expecting”

Storage Capacity3%

“Not much space between big mugs”

Advertised Vs Actual Product3%

“really annoying when items are listed incorrectly on amazon”

Leak-Proof3%

“Liquid falls”

Grip2%

“it then doesn't grip the shelf”

Value For Money2%

“Not worth the price”

Assembly/Installation2%

“Couldnt get it to screw down properly”

Top return reasons

Size-Overall57%

Functionality-Overall6%

Compatibility-Overall5%

Defective Material/Parts5%

Strength4%

Quality-Overall4%

Mechanism Issues2%

Adhesion/Stickiness1%

Assembly/Installation1%

Advertised Vs Actual Product1%

Common questions

Is mug tree profitable to sell on Amazon United Kingdom?: The niche generates £228K/yr across 35 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Worth a look (56/100).
How competitive is the mug tree niche?: 30 brands and 43 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in mug tree?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.7%.
When does demand for mug tree peak?: Demand peaks in Jan; the busiest month runs 1.8× the quietest.
What does it cost to enter the mug tree niche?: Listings span £4.88–£25.50; the average listing price is £10.52 (sweet spot $15–$100). The average incumbent carries 1,300 reviews — the moat a new listing must climb.