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Mug Tree

Maybe

The top 5 brands take only 42% of clicks. But demand is soft, at -21.8% this quarter, so Mug Tree is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£228K/yr660K searches / yr
90-day growth
-21.8%search demand this quarter
Competition
39%top-5 click share · 30 brands · 43 sellers

Flapen Score

Mug Tree against its category

The dotted line is the Home & Garden average. Past it, Mug Tree is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mug Tree market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mug Tree 660K times last year and spent an estimated £228K. The top 5 brands take 42% of clicks. Demand peaks in Jan. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 660K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.

Searches, last 12 months
660K
Growth, 90 days vs prior 90
-21.8%
Conversion, latest week
3.3%
Market size, estimated
£228Ka year
Peak month
January1.8× the quietest month
Top search term
mug tree197K searches a year

02 · Price

A sale here is worth £10.52.

Listings sell for £10.52 on average, from £4.88 to £25.50. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £10.52 that is £3K to £5K a year per listing.

Average price
£10.52under the $15 to $100 sweet spot
Price range
£4.88–£25.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #41 within Racks & Holders. It carries 1,300 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
91%
Out of stock, average day
6.6%
Average rank
#41in Racks & Holders
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,300per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mug Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£11K£23K£34K£46K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

43

Top-5 brand share

42%

Top 20: 88%

Top-5 click share

39%

Top 20: 82%

Open market

53%

  • FOSFUKEER17%
  • Premier8%
  • Euqvunn8%
  • Generic5%
  • Gypie5%
  • Eidoct4%

Demand

Mug Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Mug Tree search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mug tree197K/yr
  • cup holder113K/yr
  • mug holder70K/yr
  • mug tree 6 mugs39K/yr
  • mug storage36K/yr
  • mug stand29K/yr
  • mug tree 8 mugs23K/yr
  • cup stand17K/yr
  • mug holders for kitchen18K/yr
  • cup holder kitchen15K/yr

Reviews and returns

What reviews say buyers love and hate about Mug Tree

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.12

6 mugs won't fit

Fitting issues

Smaller than expected

Quality-Overall15%

Rubbish quality, broke pretty much straight away

Terrible quality

Low grade quality

Durability8%−0.09

Fell off the pram after 2 weeks use

Snapped after first couple of uses

Useless broke first day used

Strength7%+1.49

Not as sturdy as I was expecting

it is a little flimsy

Fragile

Storage Capacity3%

Not much space between big mugs

Unless you are storing espresso cups or tiny mugs this is not going to hold them

Love

Quality-Overall16%

Seems well made

Excellent product

Good quality

Strength15%+1.49

Great cup stand, sturdy,

Great and sturdy

Very sturdy, easy to use, and stays in place despite being knocked about etc

Assembly/Installation14%+0.99

Very easy to install

Easy to build

Easy to assemble

Value For Money7%+0.37

Good value

Brilliant value for money

Excellent value for money

Size-Overall7%−0.12

It fits perfectly

It fits most sized bottles

It fits so well in my kitchen area

Return

1.7% Return rate 68% Fixable by listing

Size-Overall57%▇█▇▇▆▇

6 mugs won't fit

Fitting issues

Smaller than expected

Functionality-Overall6%█▃▅▅█▆
Compatibility-Overall5%▆▂▅▄█▇
Defective Material/Parts5%▆▆▆▄▅█
Strength4%▇▆▇▅▇█

Not as sturdy as I was expecting

it is a little flimsy

Fragile

FAQ

Common Mug Tree questions

Answered from the same tracked data.