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Muffin Trays

Fail

Prices span $4.25–$11.58, mostly outside the sweet spot, so Muffin Trays is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£232K/yr467K searches / yr
90-day growth
-39.1%search demand this quarter
Competition
64%top-5 click share · 13 brands · 32 sellers

Flapen Score

Muffin Trays against its category

The dotted line is the Home & Garden average. Past it, Muffin Trays is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muffin Trays market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Muffin Trays 467K times last year and spent an estimated £232K. The top 5 brands take 74% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £232K a year.

Searches, last 12 months
467K
Growth, 90 days vs prior 90
-39.1%
Conversion, latest week
7.8%
Market size, estimated
£232Ka year
Peak month
December2.5× the quietest month
Top search term
muffin trays159K searches a year

02 · Price

A sale here is worth £6.34.

Listings sell for £6.34 on average, from £4.25 to £11.58. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £6.34 that is £13K to £16K a year per listing.

Average price
£6.34under the $15 to $100 sweet spot
Price range
£4.25–£11.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£13K–£16K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Bakeware. It carries 6,664 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#35in Bakeware
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,664per listing
Listings tracked
20

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Muffin Trays products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£46K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

32

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

18%

  • Zuvo28%
  • ANGIX14%
  • G4GADGET12%
  • Amazon Basics12%
  • Folksy Super Kitchen9%
  • Bake Choice8%

Demand

Muffin Trays search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Muffin Trays search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • muffin trays159K/yr
  • cupcake tray81K/yr
  • muffin tin73K/yr
  • muffin tray45K/yr
  • cupcake tin22K/yr
  • muffin tins12K/yr
  • cupcake baking tray8K/yr
  • cup cake trays for baking10K/yr
  • muffin tins for baking 12 deep10K/yr
  • muffin & cupcake tins & moulds10K/yr

Reviews and returns

What reviews say buyers love and hate about Muffin Trays

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
0.7%of orders come back
“they did not fit”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Muffin Trays questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data