Is muffin trays profitable to sell on Amazon United Kingdom?

The niche generates £232K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -39.1%. Flapen's verdict: Skip it (42/100).

How competitive is the muffin trays niche?

13 brands and 32 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in muffin trays?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 0.7%.

When does demand for muffin trays peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the muffin trays niche?

Listings span £4.25–£11.58; the average listing price is £6.34 (sweet spot $15–$100). The average incumbent carries 6,664 reviews — the moat a new listing must climb.

muffin trays

Skip it

Prices mostly outside the sweet spot ($4.25–$11.58) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£232K

£232K/yr · 467K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,663.75

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.34

avg listing price — sweet spot $15–$100

Growth

Bad-39.1%

90-day search growth — must beat 0% to launch

Price range

Bad£4.25–£11.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, muffin trays is a £232K/yr Amazon United Kingdom market (467K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

muffin trays market data

Units sold / yr: 40K–50K; avg 2,000–2,500/product
Revenue / yr: £254K–£317K; units × avg price
Conversion rate: 7.8%
Avg BSR: #35
Page quality: 0%
Prime: 95%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

18%

Zuvo28%
ANGIX14%
G4GADGET12%
Amazon Basics12%
Folksy Super Kitchen9%
Bake Choice8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -39.1% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top muffin trays search terms

muffin trays159K/yr -41.3%7.5% conv.
cupcake tray81K/yr -46.4%6.9% conv.
muffin tin73K/yr -36.3%7.7% conv.
muffin tray45K/yr -31.5%6.5% conv.
cupcake tin22K/yr -26.5%7.2% conv.
muffin tins12K/yr -34.5%4.7% conv.
cupcake baking tray8K/yr -13.6%8.8% conv.
cup cake trays for baking10K/yr -42.1%6.5% conv.
muffin tins for baking 12 deep10K/yr -51.0%10.9% conv.
muffin & cupcake tins & moulds10K/yr -33.7%1.8% conv.

All search terms

Top muffin trays products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zuvo 12 Cup Muffin Tray & Cupcake Tin Carbon Steel Deep Nonstick Bakeware

Zuvo£5.034.5★3,031 rev

ANGIX 12 Cup Muffin Tray Non Stick Baking Tin - Deep Cupcake Pan for Oven Baking Carbon Steel Cake Mould for Muffins Cupcakes & Yorkshire Pudding Easy Release & Dishwasher Safe

ANGIX£5.304.5★65 rev

G4GADGET Nonstick 12 Cup Muffin Tray - Dishwasher Safe Premium Bakeware for Muffins & Cupcakes Heat Resistant Stain-Resistant Oven-Safe up to 450F Black

G4GADGET£5.174.6★216 rev

Amazon Basics Nonstick Round Carbon Steel Muffin Pan 2-Pack Grey 13.9x10.55x1.22

Amazon Basics£8.734.7★16,772 rev

Super Kitchen Large Muffin Tray 12 Cup Silicone Muffin Pan Non-Stick Muffin Cupcake Tin Baking Mould for Muffins or Cupcakes Bakeware 33 x 25 x 3 cm (Grey)

Folksy Super Kitchen£6.734.6★6,281 rev

Newest

by launch date

ORCHIDS Large 6-Cup Muffin Pan Premium Nonstick Cupcake Baking Tray Heavy-Duty Bakeware Mould for Jumbo Muffins & Cupcakes

ORCHIDS£4.254 rev

7mo ago

Ankway 12 Cup Muffin Tray with Metal Frame BPA Free Silicone Cupcake Tray Non-Stick Muffin Tin Baking Tray for Cupcakes Yorkshire Pudding Bun Mince Pie Dishwasher Safe Black

Ankway£7.521,009 rev

11mo ago

Bake Choice Pack of 2 Jumbo Muffin Pans for Baking Extra Large Cupcake Mold Includes 50 Jumbo Natural Cupcake Liners 6-Cavity Non-Stick Muffin Mold

Bake Choice£11.58342 rev

11mo ago

AXXTAN 12-Cup Deep Non-Stick Muffin Tray for Baking Heavy-Duty Carbon Steel Muffin Tin | Cupcake Tray with Easy Release Coating | Dishwasher Oven & Freezer Safe Bakeware (Black)

AXXTAN£5.1713 rev

1y ago

Bake Choice 2 Pack Muffin Trays 12 Cup Includes 100 Cupcake Liners Muffin Tin Non Stick Baking Pans Set Carbon Steel Cupcake Tray 5 cm

Bake Choice£10.73801 rev

1y ago

What buyers say about muffin trays

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Amazing quality”

Ease Of Cleaning12%

“Easy cleaning”

Value For Money12%

“Decent price”

Baking10%

“really useful for cakes”

Advertised Vs Actual Product9%

“Just what I wanted”

Size-Overall8%

“Good size”

Strength7%

“It's quite sturdy”

Ease Of Use4%

“Easy to use”

Cooking Experience2%

“They cooked evenly”

Adhesion/Stickiness2%

“Good non-stick”

What buyers complain about

Size-Overall27%

“they did not fit”

Adhesion/Stickiness15%

“How stupid putting glue on things that's going in the oven”

Quality-Overall10%

“This is cheap and dangerous”

Advertised Vs Actual Product6%

“misleading product info on line”

Rusts/Corrodes5%

“it came out rusty”

Ease Of Cleaning5%

“Great item- can be a little difficult to clean”

Strength4%

“Very flimsy”

Color2%

“Strange colour coming off tins”

Scratch Resistance2%

“Rusted”

Leak-Proof2%

“most of cakes spilled over”

Top return reasons

Size-Overall60%

Material Quality8%

Strength6%

Quality-Overall5%

Thickness4%

Thin3%

Advertised Vs Actual Product2%

Functionality-Overall2%

Soft Feel2%

Rusts/Corrodes1%

Common questions

Is muffin trays profitable to sell on Amazon United Kingdom?: The niche generates £232K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -39.1%. Flapen's verdict: Skip it (42/100).
How competitive is the muffin trays niche?: 13 brands and 32 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in muffin trays?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 0.7%.
When does demand for muffin trays peak?: Demand peaks in Feb–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the muffin trays niche?: Listings span £4.25–£11.58; the average listing price is £6.34 (sweet spot $15–$100). The average incumbent carries 6,664 reviews — the moat a new listing must climb.