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Muffin Tin

Fail

Prices span $4.25–$11.58, mostly outside the sweet spot, so Muffin Tin is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£232K/yr467K searches / yr
90-day growth
-39.1%search demand this quarter
Competition
64%top-5 click share · 13 brands · 32 sellers

Flapen Score

Muffin Tin against its category

The dotted line is the Home & Garden average. Past it, Muffin Tin is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muffin Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Muffin Tin 467K times last year and spent an estimated £232K. The top 5 brands take 74% of clicks. Demand peaks in Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £232K a year.

Searches, last 12 months
467K
Growth, 90 days vs prior 90
-39.1%
Conversion, latest week
7.8%
Market size, estimated
£232Ka year
Peak month
December2.5× the quietest month
Top search term
muffin trays159K searches a year

02 · Price

A sale here is worth £6.34.

Listings sell for £6.34 on average, from £4.25 to £11.58. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £6.34 that is £13K to £16K a year per listing.

Average price
£6.34under the $15 to $100 sweet spot
Price range
£4.25–£11.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£13K–£16K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Bakeware. It carries 6,664 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#35in Bakeware
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,664per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Muffin Tin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£46K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

32

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

18%

  • Zuvo28%
  • ANGIX14%
  • G4GADGET12%
  • Amazon Basics12%
  • Folksy Super Kitchen9%
  • Bake Choice8%

Demand

Muffin Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Muffin Tin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • muffin trays159K/yr
  • cupcake tray81K/yr
  • muffin tin73K/yr
  • muffin tray45K/yr
  • cupcake tin22K/yr
  • muffin tins12K/yr
  • cupcake baking tray8K/yr
  • cup cake trays for baking10K/yr
  • muffin tins for baking 12 deep10K/yr
  • muffin & cupcake tins & moulds10K/yr

Reviews and returns

What reviews say buyers love and hate about Muffin Tin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.02

they did not fit

Its big

Very small

Adhesion/Stickiness15%−0.08

How stupid putting glue on things that's going in the oven

Totally non stick

Hardened Glue

Quality-Overall10%+1.10

This is cheap and dangerous

Not great quality good for early beginners

Poor quality

Advertised Vs Actual Product6%−0.01

misleading product info on line

This was not made clear

Definitely not as described

Rusts/Corrodes5%−0.03

it came out rusty

that was with muffin cases it goes rusty as soon as it comes out of the dishwasher

Rusty

Love

Quality-Overall25%+1.10

Amazing quality

well made too

these are the best quality trays I've bought

Ease Of Cleaning12%+0.84

Easy cleaning

washes well

Cleaning is also straightforward

Value For Money12%+0.61

Decent price

Excellent value

Good Value

Baking10%+1.21

really useful for cakes

Baked well, easy to clean and amazing price point for what you get

Easy to pop cakes

Advertised Vs Actual Product9%−0.01

Just what I wanted

As described

product is as shown

Return

0.7% Return rate 67% Fixable by listing

Size-Overall60%▇█▇▇██

they did not fit

Its big

Very small

Material Quality8%█▆▃▇▇▄
Strength6%▄▇█▅▅▃

Very flimsy

Flimsy and could be dangerous

I see people are saying it's flimsy

Quality-Overall5%█▁▂▇▄▂

This is cheap and dangerous

Not great quality good for early beginners

Poor quality

Thickness4%▇█▃▃▅▅

FAQ

Common Muffin Tin questions

Answered from the same tracked data.