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Muddy Mats for Dogs

Fail

Demand is soft, at -71.2% this quarter, so Muddy Mats for Dogs is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£25K/yr106K searches / yr
90-day growth
-71.2%search demand this quarter
Competition
62%top-5 click share · 9 brands · 13 sellers

Flapen Score

Muddy Mats for Dogs against its category

The dotted line is the Home & Garden average. Past it, Muddy Mats for Dogs is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muddy Mats for Dogs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Muddy Mats for Dogs 106K times last year and spent an estimated £25K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -71.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-71.2%
Conversion, latest week
1.4%
Market size, estimated
£25Ka year
Peak month
October9.2× the quietest month
Top search term
muddy mat31K searches a year

02 · Price

A sale here is worth £17.37.

Listings sell for £17.37 on average, from £8.76 to £49.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £17.37 that is £2K to £4K a year per listing.

Average price
£17.37inside the $15 to $100 sweet spot
Price range
£8.76–£49.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #86 within Doormats. It carries 14,272 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
75%
Out of stock, average day
15.4%
Average rank
#86in Doormats
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
14,272per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Muddy Mats for Dogs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

13

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

8%

  • Muddy Mat29%
  • smiry24%
  • Oiilores20%
  • PURRUGS9%
  • GULLAMBO5%
  • YOOTUKL5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Muddy Mats for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.2×

Search terms

Top Muddy Mats for Dogs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • muddy mat31K/yr
  • muddy mats for dogs uk36K/yr
  • muddy paws mat9K/yr
  • dog door mat for muddy paws7K/yr
  • muddy mat uk4K/yr
  • muddy mats4K/yr
  • absorbent dog mat5K/yr
  • dog mats for muddy paws11K/yr

Reviews and returns

What reviews say buyers love and hate about Muddy Mats for Dogs

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“Unremarkable looking product”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Muddy Mats for Dogs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data