muddy mats for dogs
Skip itSoft demand (-71.2% this quarter) — this niche doesn't clear our bar today.
Price range
Great£8.76–£49.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£17.37avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad14,272.44avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£25K£25K/yr · 106K searches
Growth
Bad-71.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, muddy mats for dogs is a £25K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
muddy mats for dogs market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £35K–£43K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 69%
- Out of stock
- 15.4%
- Avg brand age
- 46 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
13
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
8%
- Muddy Mat29%
- smiry24%
- Oiilores20%
- PURRUGS9%
- GULLAMBO5%
- YOOTUKL5%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -71.2% search growth over the last 90 days.Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.2×
Top muddy mats for dogs search terms
- muddy mat31K/yr
- muddy mats for dogs uk36K/yr
- muddy paws mat9K/yr
- dog door mat for muddy paws7K/yr
- muddy mat uk4K/yr
- muddy mats4K/yr
- absorbent dog mat5K/yr
- dog mats for muddy paws11K/yr
Top muddy mats for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
smiry Door Mat Super Absorbent Chenille Dog Door Mat Washable Non Slip Door Matts Indoor Soft Microfiber Pet Rug and Bath Mat for Entrance Kitchen Muddy Shoes & Paws - Grey 43 x 76 cm
smiry£9.304.4★351 rev
Oiilores Dirt Trapper Door Mat Indoor 50 x 80 cm Non-Slip Washable Rug Low-Profile Inside Doormats for Entryway Super Absorbent Dog Mats for Muddy Paws Grey
Oiilores£11.584.5★1,380 rev
Muddy Mat | Super Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Non-Slip Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Charcoal 24x60
Muddy Mat£49.384.5★52,049 rev
Muddy Mat | Super Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Non-Slip Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Army Green 18x28
Muddy Mat£12.374.5★52,049 rev
Muddy Mat | Super Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Non-Slip Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Maroon 19x30
Muddy Mat£14.374.5★52,049 rev
Newest
by launch date
Muddy Mat AS-SEEN-ON-TV Highly Absorbent Microfiber Door Mat and Pet Rug Non Slip Thick Washable Area and Bath Mat Soft Chenille for Kitchen Bathroom Bedroom Indoor and Outdoor - Baby Blue 24x36
Muddy Mat£24.2952,049 rev
Muddy Mat | Super Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Non-Slip Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Maroon 19x30
Muddy Mat£14.3752,049 rev
Muddy Mat | Super Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Non-Slip Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Charcoal 24x60
Muddy Mat£49.3852,049 rev
Muddy Mat | Super Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Non-Slip Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Army Green 18x28
Muddy Mat£12.3752,049 rev
Oiilores Indoor Door Mat 50 x 80 cm Dirt Trapper Washable Inside Entry Rug Doormats for Entryway Non-Slip Low-Profile Super Absorbent Dog Mats for Muddy Paws Pets Gray
Oiilores£10.41414 rev
Trending
90-day click momentumMuddy Mat AS-SEEN-ON-TV Highly Absorbent Microfiber Door Mat and Pet Rug Non Slip Thick Washable Area and Bath Mat Soft Chenille for Kitchen Bathroom Bedroom Indoor and Outdoor - Baby Blue 24x36
Muddy Mat£24.294.5★
Muddy Mat | Super Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Non-Slip Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Maroon 19x30
Muddy Mat£14.374.5★
Muddy Mat | Super Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Non-Slip Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Army Green 18x28
Muddy Mat£12.374.5★
Muddy Mat | Super Absorbent Door Mat Indoor Microfiber Quick Dry Chenille Entryway Rug Non-Slip Front Door Mat Indoor Mats for Entryway Machine Washable Pet Rug Charcoal 24x60
Muddy Mat£49.384.5★
FCSDETAIL Dirt Trapper Indoor Door Mat 50 x 80 cm Machine Washable Entrance Rug Dog Doormat Non-slip Inside Floor Mat for Entryway Muddy Shoes & Paws
FCSDETAIL£22.174.5★
What buyers say about muddy mats for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Good mat”
“Good value”
“As described”
“Easy to keep clean”
“Good fit”
“Does the job”
“Very pleasant colour”
“good thickness”
“Very absorbent”
“Anti slip”
What buyers complain about
“Unremarkable looking product”
“Not worth the price”
“does not look like the pictures”
“A bit thin”
“slips when you stand on it”
“doubt they will withstand much wear”
“Doesn't work for me”
“smaller than shown in the photo”
“Not really collecting any mud even after paws have had a wipe”
“There's no way it will lie flat”
Top return reasons
Common questions
- Is muddy mats for dogs profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 16 tracked products. 90-day search growth is -71.2%. Flapen's verdict: Skip it (33/100).
- How competitive is the muddy mats for dogs niche?
- 9 brands and 13 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in muddy mats for dogs?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 1.9%.
- When does demand for muddy mats for dogs peak?
- Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 9.2× the quietest.
- What does it cost to enter the muddy mats for dogs niche?
- Listings span £8.76–£49.38; the average listing price is £17.37 (sweet spot $15–$100). The average incumbent carries 14,272 reviews — the moat a new listing must climb.