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Mud Kitchen Accessories

Pass

Mud Kitchen Accessories scores 68 out of 100, a Pass. Shoppers spend $135K a year here, search demand grew +89.2% this quarter, and returns run at 0.5% of orders.

Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£135K/yr186K searches / yr
90-day growth
+89.2%search demand this quarter
Competition
45%top-5 click share · 28 brands · 60 sellers

Flapen Score

Mud Kitchen Accessories against its category

The dotted line is the Home & Garden average. Past it, Mud Kitchen Accessories is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mud Kitchen Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mud Kitchen Accessories 186K times last year and spent an estimated £135K. The top 5 brands take 47% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +89.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
+89.2%
Conversion, latest week
4.2%
Market size, estimated
£135Ka year
Peak month
May9.9× the quietest month
Top search term
mud kitchen accessories153K searches a year

02 · Price

A sale here is worth £17.29.

Listings sell for £17.29 on average, from £3.37 to £104.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £17.29 that is £2K to £4K a year per listing.

Average price
£17.29inside the $15 to $100 sweet spot
Price range
£3.37–£104.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #77 within Measuring Cups & Jugs. It carries 462 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
97%
Out of stock, average day
7.4%
Average rank
#77in Measuring Cups & Jugs
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
462per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Mud Kitchen Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 flat

Sellers

60

Top-5 brand share

47%

Top 20: 91%

Top-5 click share

45%

Top 20: 89%

Open market

47%

  • Furuising17%
  • Casdon9%
  • YIAJIA9%
  • Dreamon6%
  • Melissa & Doug6%
  • RED OCEAN5%

Demand

Mud Kitchen Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 9.9×

Search terms

Top Mud Kitchen Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mud kitchen accessories153K/yr
  • mud kitchen accessories outdoor30K/yr
  • mud kitchen utensils3K/yr

Reviews and returns

What reviews say buyers love and hate about Mud Kitchen Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall34%−0.15

Some items are poorly sized

So small

This little pack is small

Assembly/Installation10%+0.19

You definitely need at least two people to put this together

Extremely hard to assemble

Self assembly not simple

Quality-Overall8%+0.81

Terrible quality

Cheap

Overall, the quality feels cheap and not worth the price

Durability5%−0.02

This box also broke pretty quickly

Rubbish broke on first use

Not durable at all

Thickness5%−0.02

Too thin and badly made

Its a bit small and thin

when in reality it's very thin

Love

Quality-Overall19%+0.81

Very well made

Good quality

Nice quality set

Value For Money17%+1.43

Good for the price

Excellent value

Excellent value for money

Fun/Entertainment Experience10%+0.45

Keeps them entertained

Enjoyable fun

Excellent toys

Strength7%+0.66

Seems sturdy enough

Nice strong construction

Sturdy build

Color6%+0.42

Loved the green pieces

Colourful

perfect colours for our requirements

Return

0.5% Return rate 80% Fixable by listing

Size-Overall72%██▆█▆▆

Some items are poorly sized

So small

This little pack is small

Quality-Overall7%▃▆█▄█▅

Terrible quality

Cheap

Overall, the quality feels cheap and not worth the price

Defective Material/Parts3%▁▄▆▁▄█
Advertised Vs Actual Product3%▁▁▆▃█▅
Material Quality2%▁▁▂▁█▃

FAQ

Common Mud Kitchen Accessories questions

Answered from the same tracked data.