Mr Beast
soft demand (-49.4% this quarter) — Mr Beast doesn't clear our bar today.
Flapen Score
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Is Mr Beast profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mr Beast is a £255K/yr Amazon United Kingdom market (642K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 45/100.
Mr Beast: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -49.4% over the last 90 days and 2.5% of searches end in a purchase.
£255K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 34 products
Top Mr Beast products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MrBeast Lab Swarms Lab Pack
- Price
- £6.76
- Rating
- 4.5/5
- Reviews
- 1,665
- Age
- 2y ago
MrBeast Lab Swarms Hyper Fusion Series Collectibles Hyper Fusion Hive Pack Holds 70+ Micro Beasts Includes 26 Beasts (2 Glow-in-Dark) 26 Stickers & 2 Fusion Caps Fun for Kids & Fans
- Price
- £18.57
- Rating
- 4.7/5
- Reviews
- 553
- Age
- 1y ago
MrBeast Lab Hyper Fusion Mutators Experiment & Create The Atomic Earth Panther Add Mutation Fluid Press The Fingerprint Scanner & Reveal The Panther Over 20 Points Of Articulation Collect All 3
- Price
- £17.43
- Rating
- 4.5/5
- Reviews
- 1,146
- Age
- 1y ago
MrBeast Lab Hybrids Mehrfachpackung Verschiedene Hybrid-Teile und 2 Actionfiguren zum Kombinieren mit Teilen des Golden Panther Dragon zahlreiche Kombinationen über 30 Monster zum Sammeln
- Price
- £14.88
- Rating
- 4.5/5
- Reviews
- 325
- Age
- 1y ago
MrBeast Lab Swarms Hyper Fusion Series Collect 100+ Unique Hyper Fusion Swarms Lab Pack Includes 6 Micro Beasts 6 Collectible Stickers & 2 Stackable Fusion Caps To Build Out Your Own MrBeast Lab
- Price
- £7.57
- Rating
- 4.6/5
- Reviews
- 350
- Age
- 1y ago
Trending
90-day click momentum
MrBeast Lab Swarms MEGATECH Series: Step out of the lab and prepare for battle. Collect Over 80 Unique Swarms.Fourteen Pack Includes 13 Micro Beasts 1 MEGA Swarm & Collector Guide.
- Price
- £18.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Black
- Price
- £13.97
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago
shumintaojin Boys pajamas Fashion clothing T-shirt+pants Game cartoon costume nightgown sleepcoat nightwear 6-12Years Blue
- Price
- £13.78
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago
ALAMing Boy Unspeakable Hoodie Long Sleeve Top Tee Games Family Cotton Pullover (blue 9-10years)
- Price
- £12.22
- Rating
- 4.5/5
- Reviews
- 2,062
- Age
- 6y ago
MrBeast Lab Swarms Battle Fusion Series Mega Lab Pack Includes 14 Micro Beasts with Ultra Rare Swarm Sword 80+ to Collect Stickers & Stackable Fusion Caps for Display
- Price
- £16.68
- Rating
- 4.8/5
- Reviews
- 115
- Age
- 8mo ago
Newest
by launch dateMrBeast Lab Swarms MEGATECH Series: Step out of the lab and prepare for battle. Collect Over 80 Unique Swarms.Fourteen Pack Includes 13 Micro Beasts 1 MEGA Swarm & Collector Guide.
- Price
- £18.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
MrBeast Lab Hybrids Multi Pack Reveal Different Hybrid Parts To Create 2 Mix & Match Action Figures Plus Parts Of The Golden Panther Dragon Fuse Millions Of Beast Combinations Collect 30+ Beasts
- Price
- £18.14
- Rating
- 4.8/5
- Reviews
- 140
- Age
- 8mo ago
MrBeast Lab Swarms Battle Fusion Series Mega Lab Pack Includes 14 Micro Beasts with Ultra Rare Swarm Sword 80+ to Collect Stickers & Stackable Fusion Caps for Display
- Price
- £16.68
- Rating
- 4.8/5
- Reviews
- 115
- Age
- 8mo ago
Mix & Match Millions Of Combinations To Create The Ultimate Beast With MrBeast Lab Hybrids Single Pack Reveal Individual Beast Parts To Create 1 Of 10 4 Hybrid Figures 30+ To Collect
- Price
- £7.78
- Rating
- 4.5/5
- Reviews
- 374
- Age
- 1y ago
MrBeast Lab Platinum Series 6.5 (16.5cm) Panther Battle Titan Collector Figure Extreme Detailing Premium Packaging 35 Points Of Articulation Will You Discover A Legendary Titanium Panther?
- Price
- £22.83
- Rating
- 4.7/5
- Reviews
- 243
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 rising
Sellers
70
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
44%
Top 20: 84%
Open market
0%
- MRBEAST LAB85%
- shumintaojin7%
- SharkBebe3%
- ALAMing3%
- Beast Lab1%
- MORE THAN A HUG1%
Mr Beast demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 13.6×
Top Mr Beast search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mr beast345K/yr
- mr beast toys60K/yr
- mrbeast58K/yr
- mr beast lab swarms51K/yr
- mr beast lab56K/yr
- mrbeast toys6K/yr
- mr beast lab toys12K/yr
- mrbeast lab10K/yr
- beast lab15K/yr
- mr beast swarms7K/yr
What reviews say buyers love and hate about Mr Beast
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“The toys themselves are entertaining”
“Lovely present”
“cheaper on amazon”
“Good quality toys - appreciate they are a craze”
“good as a hobby to collect them”
What buyers complain about
78% of reviews“a bit pricey though”
“the build quality feels a bit mixed”
“And as for so much money for what can be described as a few bits of rubbery plastic that thats positively outrageous”
“this tasted bland and”
“Bit flimsy case broke easily”
Mr Beast return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mr Beast questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
