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Mr Beast

Fail

Demand is soft, at -49.4% this quarter, so Mr Beast is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£255K/yr642K searches / yr
90-day growth
-49.4%search demand this quarter
Competition
44%top-5 click share · 6 brands · 70 sellers

Flapen Score

Mr Beast against its category

The dotted line is the Home & Garden average. Past it, Mr Beast is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mr Beast market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mr Beast 642K times last year and spent an estimated £255K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 642K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -49.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £255K a year.

Searches, last 12 months
642K
Growth, 90 days vs prior 90
-49.4%
Conversion, latest week
2.5%
Market size, estimated
£255Ka year
Peak month
January13.6× the quietest month
Top search term
mr beast345K searches a year

02 · Price

A sale here is worth £15.81.

Listings sell for £15.81 on average, from £6.25 to £43.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £15.81 that is £8K to £12K a year per listing.

Average price
£15.81inside the $15 to $100 sweet spot
Price range
£6.25–£43.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£8K–£12K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #359 within Decorative Accessories. It carries 606 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
94%
Out of stock, average day
3.3%
Average rank
#359in Decorative Accessories
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
606per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Mr Beast products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£31K£41K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

70

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

0%

  • MRBEAST LAB85%
  • shumintaojin7%
  • SharkBebe3%
  • ALAMing3%
  • Beast Lab1%
  • MORE THAN A HUG1%

Demand

Mr Beast search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 13.6×

Search terms

Top Mr Beast search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mr beast345K/yr
  • mr beast toys60K/yr
  • mrbeast58K/yr
  • mr beast lab swarms51K/yr
  • mr beast lab56K/yr
  • mrbeast toys6K/yr
  • mr beast lab toys12K/yr
  • mrbeast lab10K/yr
  • beast lab15K/yr
  • mr beast swarms7K/yr

Reviews and returns

What reviews say buyers love and hate about Mr Beast

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money35%−0.08

a bit pricey though

Too expensive for crap

definitely overpriced

Quality-Overall10%−0.02

the build quality feels a bit mixed

Rubbish

Rubber Quality8%+0.39

And as for so much money for what can be described as a few bits of rubbery plastic that thats positively outrageous

Taste-Overall8%−0.07

this tasted bland and

had a weird aftertaste

Strength4%−0.04

Bit flimsy case broke easily

Love

Fun/Entertainment Experience33%+3.17

The toys themselves are entertaining

Great toy

it was fun to use

Gifting Purpose17%+0.04

Lovely present

One of my sons favourite Christmas present

It was a present for my grandson

Value For Money15%−0.08

cheaper on amazon

Value for money

Good price

Quality-Overall10%−0.02

Good quality toys - appreciate they are a craze

Good quality product

Amazing you need to buy it the chocolates were not broken and good quality

Collectibles7%+0.80

good as a hobby to collect them

Great if theyre collecting these

Return

0.7% Return rate 35% Fixable by listing

Defective Material/Parts23%▂▆▃▆█▁

One of the figures is broken

Advertised Vs Actual Product13%▁█▁▆▅▁
Size-Overall11%█▁▇▁▆▁
Functionality-Overall9%█▇▅▁█▁
Gifting Purpose9%▃▁█▂▁▁

FAQ

Common Mr Beast questions

Answered from the same tracked data.