Is mr beast profitable to sell on Amazon United Kingdom?

The niche generates £255K/yr across 34 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -49.4%. Flapen's verdict: Skip it (45/100).

How competitive is the mr beast niche?

6 brands and 70 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in mr beast?

Top complaints mined from reviews: Value For Money, Quality-Overall, Rubber Quality. The return rate is 0.7%.

When does demand for mr beast peak?

Demand peaks in Jan–Dec; the busiest month runs 13.6× the quietest.

What does it cost to enter the mr beast niche?

Listings span £6.25–£43.72; the average listing price is £15.81 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.

mr beast

Skip it

Soft demand (-49.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great£15.81

avg listing price — sweet spot $15–$100

Price range

Great£6.25–£43.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good605.65

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£255K

£255K/yr · 642K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Growth

Bad-49.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, mr beast is a £255K/yr Amazon United Kingdom market (642K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 45/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

mr beast market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £237K–£316K; units × avg price
Conversion rate: 2.5%
Avg BSR: #359
Page quality: 0%
Prime: 94%
Sponsored: 79%
Out of stock: 3.3%
Avg brand age: 36 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

MRBEAST LAB85%
shumintaojin7%
SharkBebe3%
ALAMing3%
Beast Lab1%
MORE THAN A HUG1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -49.4% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 13.6×

Open Trend

Top mr beast search terms

mr beast345K/yr -58.8%1.1% conv.
mr beast toys60K/yr +13.4%3.3% conv.
mrbeast58K/yr -64.3%0.1% conv.
mr beast lab swarms51K/yr -8.3%4.7% conv.
mr beast lab56K/yr -54.9%3.2% conv.
mrbeast toys6K/yr +18.7%0.6% conv.
mr beast lab toys12K/yr -28.7%2.1% conv.
mrbeast lab10K/yr +37.9%1.0% conv.
beast lab15K/yr -22.3%2.4% conv.
mr beast swarms7K/yr -31.3%5.5% conv.

All search terms

Top mr beast products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MrBeast Lab Swarms Lab Pack

MRBEAST LAB£6.764.5★1,665 rev

MrBeast Lab Swarms Hyper Fusion Series Collectibles Hyper Fusion Hive Pack Holds 70+ Micro Beasts Includes 26 Beasts (2 Glow-in-Dark) 26 Stickers & 2 Fusion Caps Fun for Kids & Fans

MRBEAST LAB£18.574.7★553 rev

MrBeast Lab Hyper Fusion Mutators Experiment & Create The Atomic Earth Panther Add Mutation Fluid Press The Fingerprint Scanner & Reveal The Panther Over 20 Points Of Articulation Collect All 3

MRBEAST LAB£17.434.5★1,146 rev

MrBeast Lab Hybrids Mehrfachpackung Verschiedene Hybrid-Teile und 2 Actionfiguren zum Kombinieren mit Teilen des Golden Panther Dragon zahlreiche Kombinationen über 30 Monster zum Sammeln

MRBEAST LAB£14.884.5★325 rev

MrBeast Lab Swarms Hyper Fusion Series Collect 100+ Unique Hyper Fusion Swarms Lab Pack Includes 6 Micro Beasts 6 Collectible Stickers & 2 Stackable Fusion Caps To Build Out Your Own MrBeast Lab

MRBEAST LAB£7.574.6★350 rev

Newest

by launch date

MrBeast Lab Swarms MEGATECH Series: Step out of the lab and prepare for battle. Collect Over 80 Unique Swarms.Fourteen Pack Includes 13 Micro Beasts 1 MEGA Swarm & Collector Guide.

MRBEAST LAB£18.920 rev

1mo ago

MrBeast Lab Hybrids Multi Pack Reveal Different Hybrid Parts To Create 2 Mix & Match Action Figures Plus Parts Of The Golden Panther Dragon Fuse Millions Of Beast Combinations Collect 30+ Beasts

MRBEAST LAB£18.14140 rev

8mo ago

MrBeast Lab Swarms Battle Fusion Series Mega Lab Pack Includes 14 Micro Beasts with Ultra Rare Swarm Sword 80+ to Collect Stickers & Stackable Fusion Caps for Display

MRBEAST LAB£16.68115 rev

8mo ago

Mix & Match Millions Of Combinations To Create The Ultimate Beast With MrBeast Lab Hybrids Single Pack Reveal Individual Beast Parts To Create 1 Of 10 4 Hybrid Figures 30+ To Collect

MRBEAST LAB£7.78374 rev

1y ago

MrBeast Lab Platinum Series 6.5 (16.5cm) Panther Battle Titan Collector Figure Extreme Detailing Premium Packaging 35 Points Of Articulation Will You Discover A Legendary Titanium Panther?

MRBEAST LAB£22.83243 rev

1y ago

What buyers say about mr beast

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience33%

“The toys themselves are entertaining”

Gifting Purpose17%

“Lovely present”

Value For Money15%

“cheaper on amazon”

Quality-Overall10%

“Good quality toys - appreciate they are a craze”

Collectibles7%

“good as a hobby to collect them”

Soft Feel3%

“Because it's very squishy”

Size-Overall2%

“Size was really good”

Washability2%

“Size was really good and washes well”

Taste-Overall1%

“In a world where chocolate you loved as a child now tastes like rubbish this chocolate actually tastes great”

Ease Of Use1%

“easy to use”

What buyers complain about

Value For Money35%

“a bit pricey though”

Quality-Overall10%

“the build quality feels a bit mixed”

Rubber Quality8%

“And as for so much money for what can be described as a few bits of rubbery plastic that thats positively outrageous”

Taste-Overall8%

“this tasted bland and”

Strength4%

“Bit flimsy case broke easily”

Durability4%

“My child broke this quite easily”

Thickness3%

“pricey for the thickness of the bar”

Add-Ons/Attachments3%

“the head wont stay attached”

Defective Material/Parts3%

“One of the figures is broken”

Top return reasons

Defective Material/Parts23%

Advertised Vs Actual Product13%

Size-Overall11%

Functionality-Overall9%

Gifting Purpose9%

Color7%

Connectivity-Overall6%

Value For Money5%