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Mr and Mrs Mugs

Maybe

Returns run at only 1.0% of orders. But shoppers spend only $41K a year here, so Mr and Mrs Mugs is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£41K/yr117K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
32%top-5 click share · 37 brands · 100 sellers

Flapen Score

Mr and Mrs Mugs against its category

The dotted line is the Home & Garden average. Past it, Mr and Mrs Mugs is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mr and Mrs Mugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mr and Mrs Mugs 117K times last year and spent an estimated £41K. The top 5 brands take 42% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
2.5%
Market size, estimated
£41Ka year
Peak month
December1.8× the quietest month
Top search term
mr and mrs mugs49K searches a year

02 · Price

A sale here is worth £14.07.

Listings sell for £14.07 on average, from £6.96 to £39.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.07 that is £0 to £1K a year per listing.

Average price
£14.07under the $15 to $100 sweet spot
Price range
£6.96–£39.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #817 within Glassware. It carries 857 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
94%
Out of stock, average day
15.3%
Average rank
#817in Glassware
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
857per listing
Listings tracked
47

04 · Newcomers

Amazon counts 2 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Mr and Mrs Mugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

100

Top-5 brand share

42%

Top 20: 88%

Top-5 click share

32%

Top 20: 76%

Open market

52%

  • Triple Gifffted14%
  • saerryor9%
  • Doublewhale7%
  • Something Different6%
  • Widdop and Co6%
  • Sass & Belle6%

Demand

Mr and Mrs Mugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Mr and Mrs Mugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mr and mrs mugs49K/yr
  • his and hers mugs24K/yr
  • mr & mrs mugs8K/yr
  • couple mugs9K/yr
  • mr and mrs mug6K/yr
  • couples mugs11K/yr
  • his and her mugs8K/yr

Reviews and returns

What reviews say buyers love and hate about Mr and Mrs Mugs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Design-Overall11%−0.06

design fades quickly

definitely a poor design

design fades to nothing very quickly

Value For Money11%+0.15

made them feel more expensive than they were

overpriced at the RRP

Firstly let me say the price is a steal

Color8%+0.03

I just wished the colours of mugs were abit more vibrant richer in colour

The colour wasnt vibrant

Size-Overall7%+0.24

slightly smaller than expected

Thought they would be a little bigger

Quality-Overall6%−0.04

Not the best quality

the quality across the items isnt entirely consistent

not wedding quality

Love

Gifting Purpose49%+4.05

Cute gift

It was a gift

Fun Gift

Quality-Overall21%−0.04

Beautiful quality

Good quality mugs

son-in-law very good quality cups

Size-Overall5%+0.24

They are of a good size

The lids fit properly

great gift so unique good size

Value For Money4%+0.15

Good value for money

worth it

it offers fair value

Design-Overall3%−0.06

The design is simple

Lovely design and perfect for a couple gift

The design is simple yet elegant

Return

1.0% Return rate 26% Fixable by listing

Quality-Overall20%▁▄▁▅▄█

Not the best quality

the quality across the items isnt entirely consistent

not wedding quality

Gifting Purpose19%▁▄▃▄█▅
Size-Overall15%▁█▅▄▂▂

slightly smaller than expected

Thought they would be a little bigger

Defective Material/Parts11%█▁▆▅▄▂
Advertised Vs Actual Product7%▁█▁▁█▄

Poor product description

And it wasnt highlighted anywhere in the description

FAQ

Common Mr and Mrs Mugs questions

Answered from the same tracked data.