Mr and Mrs Mugs
MaybeReturns run at only 1.0% of orders. But shoppers spend only $41K a year here, so Mr and Mrs Mugs is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £41K/yr117K searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 32%top-5 click share · 37 brands · 100 sellers
Flapen Score
Mr and Mrs Mugs against its category
The dotted line is the Home & Garden average. Past it, Mr and Mrs Mugs is stronger. Inside it, weaker.
Market
The Mr and Mrs Mugs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mr and Mrs Mugs 117K times last year and spent an estimated £41K. The top 5 brands take 42% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £41Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- mr and mrs mugs49K searches a year
02 · Price
A sale here is worth £14.07.
Listings sell for £14.07 on average, from £6.96 to £39.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.07 that is £0 to £1K a year per listing.
- Average price
- £14.07under the $15 to $100 sweet spot
- Price range
- £6.96–£39.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #817 within Glassware. It carries 857 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 94%
- Out of stock, average day
- 15.3%
- Average rank
- #817in Glassware
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 857per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 2 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Mr and Mrs Mugs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
saerryor Wedding Gifts for Couples Parents Mr and Mrs Ceramic Coffee Mugs
- Price
- £12.79
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 6mo ago

Doublewhale Wedding Gifts for Bride and Groom Wedding Day Engagement Anniversary Couple Gifts for Him Her Newlyweds Mr and Mrs Coffee Cups Gift Set 14oz Marble Ceramic Mugs for Wife and Husband
- Price
- £14.79
- Rating
- 4.7/5
- Reviews
- 4,350
- Age
- 6y ago

Multicolor Ceramic Mr & Mrs Right Couples Mug Set - 9cm x 12cm (Pack of 2) - Unique & Fun Design - Great for Coffee Lovers
- Price
- £11.14
- Rating
- 4.4/5
- Reviews
- 169
- Age
- 9y ago

Widdop Grey/White Anniversary Mug Set - Mr and Mrs
- Price
- £12.75
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 4y ago

Mr & Mrs Mug Set by RJB Sass & Belle
- Price
- £12.28
- Rating
- 4.2/5
- Reviews
- 156
- Age
- 11y ago
Trending
90-day click momentum
saerryor Wedding Gifts for Couples Parents Mr and Mrs Ceramic Coffee Mugs
- Price
- £12.79
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 6mo ago

Yulondar Set of 2 Mr & Mrs Mugs 12oz Ceramic Couple Coffee Mugs
- Price
- £8.52
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2mo ago

Mr & Mrs Mug Set by RJB Sass & Belle
- Price
- £12.28
- Rating
- 4.2/5
- Reviews
- 156
- Age
- 11y ago

UNIQUEPGIFTS Mr and Mrs Coffee Mugs Set Bride and Groom Wedding Gift EST. 2026 Newlywed Present Anniversary Keepsake His and Hers Black and White Set of 2
- Price
- £13.80
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago

Mr and Mrs Coffee Mugs Unique Wedding Gifts For Bride and Groom Romantic His and Hers Anniversary Engagement Christmas Valentines Newlyweds Bridal Shower Gift Ideas for Couples Him Her Husband Wife
- Price
- £12.25
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 8mo ago
Newest
by launch date
Yulondar Set of 2 Mr & Mrs Mugs 12oz Ceramic Couple Coffee Mugs
- Price
- £8.52
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2mo ago

saerryor Wedding Gifts for Couples Parents Mr and Mrs Ceramic Coffee Mugs
- Price
- £12.79
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 6mo ago

UNIQUEPGIFTS Mr and Mrs Coffee Mugs Set Bride and Groom Wedding Gift EST. 2026 Newlywed Present Anniversary Keepsake His and Hers Black and White Set of 2
- Price
- £13.80
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 6mo ago

Mr and Mrs Coffee Mugs Unique Wedding Gifts For Bride and Groom Romantic His and Hers Anniversary Engagement Christmas Valentines Newlyweds Bridal Shower Gift Ideas for Couples Him Her Husband Wife
- Price
- £12.25
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 8mo ago

Triple Gifffted Mr and Mrs Coffee Mugs Couples Gifts Ideas for Wedding Anniversary Engagement Valentines Christmas His Hers Present Husband Wife Him Her Men Women Bride Groom Newlyweds Ceramic 13Oz
- Price
- £15.39
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
37 falling
Sellers
100
Top-5 brand share
42%
Top 20: 88%
Top-5 click share
32%
Top 20: 76%
Open market
52%
- Triple Gifffted14%
- saerryor9%
- Doublewhale7%
- Something Different6%
- Widdop and Co6%
- Sass & Belle6%
Demand
Mr and Mrs Mugs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Mr and Mrs Mugs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mr and mrs mugs49K/yr
- his and hers mugs24K/yr
- mr & mrs mugs8K/yr
- couple mugs9K/yr
- mr and mrs mug6K/yr
- couples mugs11K/yr
- his and her mugs8K/yr
Reviews and returns
What reviews say buyers love and hate about Mr and Mrs Mugs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
design fades quickly
definitely a poor design
design fades to nothing very quickly
made them feel more expensive than they were
overpriced at the RRP
Firstly let me say the price is a steal
I just wished the colours of mugs were abit more vibrant richer in colour
The colour wasnt vibrant
slightly smaller than expected
Thought they would be a little bigger
Not the best quality
the quality across the items isnt entirely consistent
not wedding quality
Love
Cute gift
It was a gift
Fun Gift
Beautiful quality
Good quality mugs
son-in-law very good quality cups
They are of a good size
The lids fit properly
great gift so unique good size
Good value for money
worth it
it offers fair value
The design is simple
Lovely design and perfect for a couple gift
The design is simple yet elegant
Return
1.0% Return rate 26% Fixable by listing
Not the best quality
the quality across the items isnt entirely consistent
not wedding quality
slightly smaller than expected
Thought they would be a little bigger
Poor product description
And it wasnt highlighted anywhere in the description
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mr and Mrs Mugs questions
Answered from the same tracked data.









