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Mr and Mrs Game

Fail

Shoppers spend an estimated $12K a year here, so Mr and Mrs Game is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£12K/yr29K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
78%top-5 click share · 11 brands · 39 sellers

Flapen Score

Mr and Mrs Game against its category

The dotted line is the Home & Garden average. Past it, Mr and Mrs Game is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mr and Mrs Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mr and Mrs Game 29K times last year and spent an estimated £12K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
4.4%
Market size, estimated
£12Ka year
Peak month
December7.6× the quietest month
Top search term
mr and mrs game24K searches a year

02 · Price

A sale here is worth £9.51.

Listings sell for £9.51 on average, from £5.81 to £16.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £9.51 that is £2K to £5K a year per listing.

Average price
£9.51under the $15 to $100 sweet spot
Price range
£5.81–£16.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,288 within Party Supplies. It carries 2,286 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,288in Party Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,286per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Mr and Mrs Game products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

39

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

12%

  • Rascals54%
  • Lovely Little Things11%
  • Hartscraft7%
  • The World Game6%
  • HOWAF6%
  • FAC Games4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Mr and Mrs Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Reviews and returns

What reviews say buyers love and hate about Mr and Mrs Game

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Mr and Mrs Game questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data