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Mr and Mrs Game

Fail

Shoppers spend only $12K a year here, so Mr and Mrs Game is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£12K/yr29K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
78%top-5 click share · 11 brands · 39 sellers

Flapen Score

Mr and Mrs Game against its category

The dotted line is the Home & Garden average. Past it, Mr and Mrs Game is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mr and Mrs Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mr and Mrs Game 29K times last year and spent an estimated £12K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
4.4%
Market size, estimated
£12Ka year
Peak month
December7.6× the quietest month
Top search term
mr and mrs game24K searches a year

02 · Price

A sale here is worth £9.51.

Listings sell for £9.51 on average, from £5.81 to £16.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £9.51 that is £2K to £5K a year per listing.

Average price
£9.51under the $15 to $100 sweet spot
Price range
£5.81–£16.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,288 within Party Supplies. It carries 2,286 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2,288in Party Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,286per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Mr and Mrs Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

39

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

12%

  • Rascals54%
  • Lovely Little Things11%
  • Hartscraft7%
  • The World Game6%
  • HOWAF6%
  • FAC Games4%
  • Open — no brand owns it (5 brands, 12%)

Demand

Mr and Mrs Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.6×

Reviews and returns

What reviews say buyers love and hate about Mr and Mrs Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.29

Poor quality

Terrible quality

Poor

Fun/Entertainment Experience25%+3.64

as although it sounds like a fun idea, actually playing it is boring, because you just point the finger at one another and thats it

Value For Money13%+0.16

once you've done it it wont be used again so feels a bit expensive for a one use game

Love

Fun/Entertainment Experience59%+3.64

Great fun game

Fun Game

Hours of fun

Quality-Overall12%−0.29

The quality is great

Good quality product, good value, promptly delivered

quality was decent

Value For Money10%+0.16

value for money

Good value

Definitely worth the money

Gifting Purpose9%+0.72

Birthday Gift

Teenager loves this, great gift

Trivia Games2%−0.06

It's ok, some cards really interesting questions and conversation starters, also gave us a laugh

Return

0.9% Return rate 8% Fixable by listing

Quality-Overall27%▄▁▃▁█▁

Poor quality

Terrible quality

Poor

Value For Money19%▂▂▁█▁█

once you've done it it wont be used again so feels a bit expensive for a one use game

Product Condition15%▃▅█▁▁▁
Gifting Purpose8%█▁▁▁▁▁
Strength8%▆█▁▁▁▁

FAQ

Common Mr and Mrs Game questions

Answered from the same tracked data.