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Mowers & Outdoor Power Tools

Maybe

An estimated 1.1% of orders come back. But shoppers spend an estimated $14K a year here, so Mowers & Outdoor Power Tools is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£14K/yr85K searches / yr
90-day growth
+81.3%search demand this quarter
Competition
49%top-5 click share · 20 brands · 128 sellers

Flapen Score

Mowers & Outdoor Power Tools against its category

The dotted line is the Home & Garden average. Past it, Mowers & Outdoor Power Tools is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mowers & Outdoor Power Tools market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mowers & Outdoor Power Tools 85K times last year and spent an estimated £14K. The top 5 brands take 71% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +81.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+81.3%
Conversion, latest week
0.2%
Market size, estimated
£14Ka year
Peak month
April9.1× the quietest month
Top search term
mowers & outdoor power tools75K searches a year

02 · Price

A sale here is worth £76.38.

Listings sell for £76.38 on average, from £12.32 to £249.23. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £76.38 that is £0 to £8K a year per listing.

Average price
£76.38inside the $15 to $100 sweet spot
Price range
£12.32–£249.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #33 within Mowers & Outdoor Power Tools. It carries 3,781 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
83%
Out of stock, average day
4.6%
Average rank
#33in Mowers & Outdoor Power Tools
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,781per listing
Listings tracked
36

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
36 months

Products

Top Mowers & Outdoor Power Tools products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£679£1K£2K£3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

128

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 84%

Open market

24%

  • Bosch25%
  • SMILOVII18%
  • Flymo13%
  • EVOKRYL10%
  • JVISION5%
  • Ark Mat5%

Demand

Mowers & Outdoor Power Tools search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 9.1×

Reviews and returns

What reviews say buyers love and hate about Mowers & Outdoor Power Tools

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
12%of negative reviews mention “Durability”
1.1%of orders come back
“breaks easily”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mowers & Outdoor Power Tools questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data