Mowers & Outdoor Power Tools
MaybeReturns run at only 1.1% of orders. But shoppers spend only $14K a year here, so Mowers & Outdoor Power Tools is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £14K/yr85K searches / yr
- 90-day growth
- +81.3%search demand this quarter
- Competition
- 49%top-5 click share · 20 brands · 128 sellers
Flapen Score
Mowers & Outdoor Power Tools against its category
The dotted line is the Home & Garden average. Past it, Mowers & Outdoor Power Tools is stronger. Inside it, weaker.
Market
The Mowers & Outdoor Power Tools market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mowers & Outdoor Power Tools 85K times last year and spent an estimated £14K. The top 5 brands take 71% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +81.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- +81.3%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £14Ka year
- Peak month
- April9.1× the quietest month
- Top search term
- mowers & outdoor power tools75K searches a year
02 · Price
A sale here is worth £76.38.
Listings sell for £76.38 on average, from £12.32 to £249.23. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £76.38 that is £0 to £8K a year per listing.
- Average price
- £76.38inside the $15 to $100 sweet spot
- Price range
- £12.32–£249.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #33 within Mowers & Outdoor Power Tools. It carries 3,781 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 83%
- Out of stock, average day
- 4.6%
- Average rank
- #33in Mowers & Outdoor Power Tools
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,781per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 7 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Mowers & Outdoor Power Tools products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
21V Cordless Strimmer Telescopic Lightweight Grass Trimmer with 6xMetal Blades & 10xPlastic Blades 2 x 2000mAh Battery Electric Garden Strimmer Grass Cutter for Lawn Edger Pruning Weed
- Price
- £34.55
- Rating
- 4.0/5
- Reviews
- 2,595
- Age
- 3y ago
Bosch Electric Grass Trimmer EasyGrassCut 26
- Price
- £25.03
- Rating
- 4.2/5
- Reviews
- 2,770
- Age
- 4y ago
EVOKRYL Aero X1 Metal Blade Cordless Strimmer 21v Grass Trimmers Easy to use 3.2LBS weight Grass Trimmer For Lawns and Farmland DIY Garden Lawn Care (Black)
- Price
- £36.60
- Rating
- 4.2/5
- Reviews
- 800
- Age
- 1y ago
Cordless Pressure Washer Portable Power Washer for Patio & Car 6 in 1 Battery-Operated System with 5M Hose Jet Wash Tool with Dual Batteries High-Pressure Cordless Jet Cleaner
- Price
- £46.81
- Rating
- 4.3/5
- Reviews
- 1,708
- Age
- 2y ago
Lazy-Weeder Electric Weed Remover Brush Tool Moss Patio Block Paving Cleaner 2kg 400w
- Price
- £48.52
- Rating
- 4.3/5
- Reviews
- 563
- Age
- 3y ago
Trending
90-day click momentum
VOERJIA Cordless Strimmer Lightweight 750W with LCD Battery Display Grass Trimmer and Brush Cutter with 2 x 2.0Ah Battery and Charger 14-Piece 4-in-1 Garden Kit (Pro Edition)
- Price
- £30.41
- Rating
- 4.1/5
- Reviews
- 305
- Age
- 7mo ago
Bosch Electric Grass Trimmer EasyGrassCut 26
- Price
- £25.03
- Rating
- 4.2/5
- Reviews
- 2,770
- Age
- 4y ago
Bosch Cordless Robot Lawn Mower VISIMOW18V-100 (For Lawns up to 100 m Cutting Width: 16 cm Height of Cut: 20-60 mm without Battery)
- Price
- £249.23
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 5mo ago
Ryobi ONE+ 18V OPT1845 Cordless Pole Hedge Trimmer 45cm Blade (Body Only)
- Price
- £87.67
- Rating
- 4.3/5
- Reviews
- 2,920
- Age
- 10y ago
Flymo SimpliTrim 230 2-in-1 Grass Trimmer and Edger
- Price
- £21.88
- Rating
- 3.5/5
- Reviews
- 179
- Age
- 7mo ago
Newest
by launch dateBosch Cordless Robot Lawn Mower VISIMOW18V-100 (For Lawns up to 100 m Cutting Width: 16 cm Height of Cut: 20-60 mm without Battery)
- Price
- £249.23
- Rating
- 4.1/5
- Reviews
- 51
- Age
- 5mo ago
Flymo SimpliTrim 230 2-in-1 Grass Trimmer and Edger
- Price
- £21.88
- Rating
- 3.5/5
- Reviews
- 179
- Age
- 7mo ago
VOERJIA Cordless Strimmer Lightweight 750W with LCD Battery Display Grass Trimmer and Brush Cutter with 2 x 2.0Ah Battery and Charger 14-Piece 4-in-1 Garden Kit (Pro Edition)
- Price
- £30.41
- Rating
- 4.1/5
- Reviews
- 305
- Age
- 7mo ago
SMILOVII Cordless Strimmer with 2x2.0Ah Batteries 750W Grass Trimmer and Brush Cutter with Wheels 24000RPM Electric Weed Trimmer with Metal Blades Lightweight Premium Kit with LCD
- Price
- £34.94
- Rating
- 3.5/5
- Reviews
- 680
- Age
- 7mo ago
EVOKRYL Aero X1 Metal Blade Cordless Strimmer 21v Grass Trimmers Easy to use 3.2LBS weight Grass Trimmer For Lawns and Farmland DIY Garden Lawn Care (Black)
- Price
- £36.60
- Rating
- 4.2/5
- Reviews
- 800
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
128
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
49%
Top 20: 84%
Open market
24%
- Bosch25%
- SMILOVII18%
- Flymo13%
- EVOKRYL10%
- JVISION5%
- Ark Mat5%
Demand
Mowers & Outdoor Power Tools search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 9.1×
Reviews and returns
What reviews say buyers love and hate about Mowers & Outdoor Power Tools
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
breaks easily
broke with first use
Does not last
Bad quality
Obvious lack of quality control
Cheap quality
Poor battery life
Battery life is very short
Battery doesnt last long
the charger isnt good
CHARGER DOES NOT CHARGE
So could not charge
Not very strong
not very robust
Bit flimsy
Love
Great value
Excellent value
Excellent price
Ease of use
easy to carry
Easy to handle
Very good build quality
The build quality is excellent
Excellent Product
Lightweight and Easy to Use
It is a lightweight unit
lightweight easy to handle
Assembly easy
Easy assembly
Easy to assemble
Return
1.1% Return rate 13% Fixable by listing
Did not work
Wont work as expected
Not functioning very well
Firstly its very narrow
Did not fit
It is small
breaks easily
broke with first use
Does not last
Extremely heavy
Item is very bulky
Heavier than expected
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Mole Repellent
£163K/yr+91.4%
Cat Repellent
£1.4M/yr+53.2%
Parasol Base
£1.1M/yr+904.4%
Fly Repellent Fan
£302K/yr>1,000%
Industrial Fan
£1.0M/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mowers & Outdoor Power Tools questions
Answered from the same tracked data.