mowers & outdoor power tools
Worth a lookShows low returns (1.1%), but a small market ($14K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Great+81.3%90-day search growth — must beat 0% to launch
Avg price
Great£76.38avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Okay£12.32–£249.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,781.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad£14K£14K/yr · 85K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, mowers & outdoor power tools is a £14K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
mowers & outdoor power tools market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- £8K–£19K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 89%
- Out of stock
- 4.6%
- Avg brand age
- 36 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
128
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
49%
Top 20: 84%
Open market
24%
- Bosch25%
- SMILOVII18%
- Flymo13%
- EVOKRYL10%
- JVISION5%
- Ark Mat5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +81.3% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 9.1×
Top mowers & outdoor power tools products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
21V Cordless Strimmer Telescopic Lightweight Grass Trimmer with 6xMetal Blades & 10xPlastic Blades 2 x 2000mAh Battery Electric Garden Strimmer Grass Cutter for Lawn Edger Pruning Weed
SMILOVII£34.554.0★2,595 rev
Bosch Electric Grass Trimmer EasyGrassCut 26
Bosch£25.034.2★2,770 rev
EVOKRYL Aero X1 Metal Blade Cordless Strimmer 21v Grass Trimmers Easy to use 3.2LBS weight Grass Trimmer For Lawns and Farmland DIY Garden Lawn Care (Black)
EVOKRYL£36.604.2★800 rev
Cordless Pressure Washer Portable Power Washer for Patio & Car 6 in 1 Battery-Operated System with 5M Hose Jet Wash Tool with Dual Batteries High-Pressure Cordless Jet Cleaner
JVISION£46.814.3★1,708 rev
Lazy-Weeder Electric Weed Remover Brush Tool Moss Patio Block Paving Cleaner 2kg 400w
Ark Mat£48.524.3★563 rev
Newest
by launch date
Bosch Cordless Robot Lawn Mower VISIMOW18V-100 (For Lawns up to 100 m Cutting Width: 16 cm Height of Cut: 20-60 mm without Battery)
Bosch£249.2351 rev
Flymo SimpliTrim 230 2-in-1 Grass Trimmer and Edger
Flymo£21.88179 rev
VOERJIA Cordless Strimmer Lightweight 750W with LCD Battery Display Grass Trimmer and Brush Cutter with 2 x 2.0Ah Battery and Charger 14-Piece 4-in-1 Garden Kit (Pro Edition)
VOERJIA£30.41305 rev
SMILOVII Cordless Strimmer with 2x2.0Ah Batteries 750W Grass Trimmer and Brush Cutter with Wheels 24000RPM Electric Weed Trimmer with Metal Blades Lightweight Premium Kit with LCD
SMILOVII£34.94680 rev
EVOKRYL Aero X1 Metal Blade Cordless Strimmer 21v Grass Trimmers Easy to use 3.2LBS weight Grass Trimmer For Lawns and Farmland DIY Garden Lawn Care (Black)
EVOKRYL£36.60800 rev
Trending
90-day click momentumVOERJIA Cordless Strimmer Lightweight 750W with LCD Battery Display Grass Trimmer and Brush Cutter with 2 x 2.0Ah Battery and Charger 14-Piece 4-in-1 Garden Kit (Pro Edition)
VOERJIA£30.414.1★
Bosch Electric Grass Trimmer EasyGrassCut 26
Bosch£25.034.2★
Bosch Cordless Robot Lawn Mower VISIMOW18V-100 (For Lawns up to 100 m Cutting Width: 16 cm Height of Cut: 20-60 mm without Battery)
Bosch£249.234.1★
Ryobi ONE+ 18V OPT1845 Cordless Pole Hedge Trimmer 45cm Blade (Body Only)
RYOBI£87.674.3★
Flymo SimpliTrim 230 2-in-1 Grass Trimmer and Edger
Flymo£21.883.5★
What buyers say about mowers & outdoor power tools
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Ease of use”
“Very good build quality”
“Lightweight and Easy to Use”
“Assembly easy”
“Cuts very well”
“Battery lasts ages”
“As described”
“Water pressure very good”
“Theyre powerful tools”
What buyers complain about
“breaks easily”
“Bad quality”
“Poor battery life”
“the charger isnt good”
“Not very strong”
“Firstly its very narrow”
“Did not work”
“difficult to handle”
“Difficult to put together”
“Extremely heavy”
Top return reasons
Common questions
- Is mowers & outdoor power tools profitable to sell on Amazon United Kingdom?
- The niche generates £14K/yr across 36 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +81.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the mowers & outdoor power tools niche?
- 20 brands and 128 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in mowers & outdoor power tools?
- Top complaints mined from reviews: Durability, Quality-Overall, Battery Life. The return rate is 1.1%.
- When does demand for mowers & outdoor power tools peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 9.1× the quietest.
- What does it cost to enter the mowers & outdoor power tools niche?
- Listings span £12.32–£249.23; the average listing price is £76.38 (sweet spot $15–$100). The average incumbent carries 3,781 reviews — the moat a new listing must climb.