Is mouse poisoning indoor profitable to sell on Amazon United Kingdom?

The niche generates £509K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (48/100).

How competitive is the mouse poisoning indoor niche?

10 brands and 65 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in mouse poisoning indoor?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Pest/Insect Control. The return rate is 0.3%.

When does demand for mouse poisoning indoor peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the mouse poisoning indoor niche?

Listings span £4.19–£13.42; the average listing price is £7.97 (sweet spot $15–$100). The average incumbent carries 3,725 reviews — the moat a new listing must climb.

mouse poisoning indoor

Skip it

Prices mostly outside the sweet spot ($4.19–$13.42) — this niche doesn't clear our bar today.

Conversion

Incredible16.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good£509K

£509K/yr · 394K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,725.07

avg incumbent reviews — the moat a new listing must climb

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.97

avg listing price — sweet spot $15–$100

Growth

Bad-15.8%

90-day search growth — must beat 0% to launch

Price range

Bad£4.19–£13.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, mouse poisoning indoor is a £509K/yr Amazon United Kingdom market (394K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

mouse poisoning indoor market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: £478K–£638K; units × avg price
Conversion rate: 16.2%
Avg BSR: #25
Page quality: 0%
Prime: 100%
Sponsored: 36%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Roshield39%
Ratkil19%
Pest-X Pro11%
NOPE!8%
Pest Expert8%
Rentokil6%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top mouse poisoning indoor search terms

mouse poisoning indoor124K/yr -18.8%14.0% conv.
mouse poison60K/yr -19.0%11.9% conv.
mice poisoning indoors38K/yr -28.7%12.0% conv.
mouse bait32K/yr -8.4%7.3% conv.
mouse killer28K/yr -10.6%7.4% conv.
mouse poisoning outdoor12K/yr +241.2%13.0% conv.
mouse poisoning28K/yr -19.1%11.2% conv.
mouse killer for indoors16K/yr -18.3%9.8% conv.
mice poison12K/yr -22.0%11.0% conv.
mice killer8K/yr -17.3%8.5% conv.

All search terms

Top mouse poisoning indoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ROSHIELD- Rat/Mouse Poisoning Poison Blocks 300g Super Strength Single-Feed Fast Acting Rat & Mouse Killer Rat Poison Block Bait - Indoor Outdoor For Rodent Bait Station Refill Packs

Roshield£7.414.4★4,341 rev

RatKil Rat Poison (6 x25g) Rat Bait & Mouse Poison Grain - Strongest Maximum Strength Rodent Killer - Fast Acting All Weather Single Feed Bait Sachets

Ratkil£6.764.3★15,793 rev

Pest X Pro Predator Rat Poisoning Super Strength (6 Pack) - Powerful Single Feed Rat & Mouse Poison - Brodifacoum in Easy To Use Sachets - Indoor & Outdoor Rodent Control - Venom Bait Box Refill

Pest-X Pro£5.444.3★631 rev

NOPE! Rat Poisoning Super Strength 6 x 25g | Rat & Mouse Killer Grain Bait Single Feed Quick-Acting for Indoor & Outdoor in All Weather

NOPE!£5.024.3★534 rev

Pest Expert Formula B+ Advanced Rat & Mouse Killer Poison 900g (15 x 60g) Strongest Single Feed Brodifacoum Fast Acting Poisoning Control

Pest Expert£10.954.5★2,643 rev

Newest

by launch date

Rat Poison Super Strength (6 x 25g) Bait & Mouse Killer Grain Extra Strong Maximum Power Rodent Control Quick Acting All-Weather Single Feed Bait Packs.

H HYDRO SIP£6.18240 rev

9mo ago

Pest X Pro Fang Pre-Baited Mouse Bait Stations Secure Mouse Poisoning Indoor and Outdoor Use Mice Pre Baited Bait Boxes with Brodifacoum for Effective Rodent Control (5 Pack)

Pest-X Pro£10.4490 rev

10mo ago

Pest X Pro Predator Rat Poisoning Super Strength (6 Pack) - Powerful Single Feed Rat & Mouse Poison - Brodifacoum in Easy To Use Sachets - Indoor & Outdoor Rodent Control - Venom Bait Box Refill

Pest-X Pro£5.44631 rev

1y ago

NOPE! Rat Poisoning Super Strength 6 x 25g | Rat & Mouse Killer Grain Bait Single Feed Quick-Acting for Indoor & Outdoor in All Weather

NOPE!£5.02534 rev

1y ago

Ready Steady Defend Pre-Baited Mouse Killer Boxes for Indoor Mouse Control Ready to Use Poison Bait Stations for the Home Pack of 4

READY STEADY DEFEND£11.69368 rev

3y ago

What buyers say about mouse poisoning indoor

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product21%

“As Advertised”

Efficiency20%

“Efficient”

Quality-Overall15%

“Reliable product”

Ease Of Use13%

“Easy to use”

Value For Money11%

“Cheap price”

Pest/Insect Control5%

“It get rid of rats”

Strength4%

“still going strong”

Functionality-Overall2%

“That the blocks work”

Instructions/User Manual/Troubleshooting1%

“Clear instructions”

Size-Overall1%

“good size”

What buyers complain about

Functionality-Overall50%

“Doesnt work very well”

Value For Money11%

“Pointless expense”

Pest/Insect Control9%

“it wasn't even eaten by the pest”

Durability5%

“been down 7 days”

Strength5%

“Not as strong as I hoped”

Quality-Overall3%

“Product is crap”

Advertised Vs Actual Product2%

“Not what it says”

Size-Overall2%

“The blocks were larger than the others l had previously used”

Color2%

“I'm fact, the product was not blue as depicted in the product picture”

Natural Resource Wastage1%

“Absolute waste, doesnt do anything as mentioned”

Top return reasons

Functionality-Overall37%

Size-Overall21%

Advertised Vs Actual Product11%

Pest/Insect Control5%

Defective Material/Parts4%

Compatibility-Overall4%

Value For Money4%

Strength2%

Quality-Overall2%