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Mouse Poisoning Indoor

Fail

Prices span $4.19–$13.42, mostly outside the sweet spot, so Mouse Poisoning Indoor is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£509K/yr394K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
69%top-5 click share · 10 brands · 65 sellers

Flapen Score

Mouse Poisoning Indoor against its category

The dotted line is the Home & Garden average. Past it, Mouse Poisoning Indoor is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mouse Poisoning Indoor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mouse Poisoning Indoor 394K times last year and spent an estimated £509K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

16.2% of searches ended in a purchase last week.

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £509K a year.

Searches, last 12 months
394K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
16.2%
Market size, estimated
£509Ka year
Peak month
November2.2× the quietest month
Top search term
mouse poisoning indoor124K searches a year

02 · Price

A sale here is worth £7.97.

Listings sell for £7.97 on average, from £4.19 to £13.42. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £7.97 that is £24K to £32K a year per listing.

Average price
£7.97under the $15 to $100 sweet spot
Price range
£4.19–£13.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£24K–£32K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Plant Protection & Pest Control. It carries 3,725 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Plant Protection & Pest Control
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,725per listing
Listings tracked
14

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mouse Poisoning Indoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£51K£102K£153K£204K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

65

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

8%

  • Roshield39%
  • Ratkil19%
  • Pest-X Pro11%
  • NOPE!8%
  • Pest Expert8%
  • Rentokil6%
  • Open — no brand owns it (4 brands, 8%)

Demand

Mouse Poisoning Indoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Mouse Poisoning Indoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mouse poisoning indoor124K/yr
  • mouse poison60K/yr
  • mice poisoning indoors38K/yr
  • mouse bait32K/yr
  • mouse killer28K/yr
  • mouse poisoning outdoor12K/yr
  • mouse poisoning28K/yr
  • mouse killer for indoors16K/yr
  • mice poison12K/yr
  • mice killer8K/yr

Reviews and returns

What reviews say buyers love and hate about Mouse Poisoning Indoor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall50%−0.49

Doesnt work very well

Did not work

Not effective

Value For Money11%−0.01

Pointless expense

don't waste your money

A complete waste of money

Pest/Insect Control9%

it wasn't even eaten by the pest

Not kill rats

Trap was ineffective

Durability5%−0.01

been down 7 days

the cracks in the floor board to enter the storage space

3rd, 4th day its dead

Strength5%−0.01

Not as strong as I hoped

Not as strong as advertised

Not great, not strong enough

Love

Advertised Vs Actual Product21%+1.51

As Advertised

As described

As pictured

Efficiency20%+1.40

Efficient

Works fine

Works effectively

Quality-Overall15%+0.71

Reliable product

Excellent Quality Product

Product satisfactory

Ease Of Use13%+0.98

Easy to use

easy to handle and seems effective

Worked easily

Value For Money11%−0.01

Cheap price

Excellent value

Excellent value

Return

0.3% Return rate 35% Fixable by listing

Functionality-Overall37%▃▆█▄▃▅

Doesnt work very well

Did not work

Not effective

Size-Overall21%█▃▃▇▅▅

The blocks were larger than the others l had previously used

smaller than I expected

Bit small entrance

Advertised Vs Actual Product11%▄▆▂▄█▃

Not what it says

Product description is contradictory

This item is a bit missleading as the boxes its sends are not for rats

Pest/Insect Control5%▃▁▄█▅▄

it wasn't even eaten by the pest

Not kill rats

Trap was ineffective

Defective Material/Parts4%▆▃▃▃█▅

FAQ

Common Mouse Poisoning Indoor questions

Answered from the same tracked data.