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Mouse Bait Box

Fail

Prices span $2.96–$16.20, mostly outside the sweet spot, so Mouse Bait Box is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£48K/yr34K searches / yr
90-day growth
-3.5%search demand this quarter
Competition
60%top-5 click share · 7 brands · 55 sellers

Flapen Score

Mouse Bait Box against its category

The dotted line is the Home & Garden average. Past it, Mouse Bait Box is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mouse Bait Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mouse Bait Box 34K times last year and spent an estimated £48K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-3.5%
Conversion, latest week
13.4%
Market size, estimated
£48Ka year
Peak month
November2.6× the quietest month
Top search term
mouse bait box14K searches a year

02 · Price

A sale here is worth £10.75.

Listings sell for £10.75 on average, from £2.96 to £16.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.75 that is £1K to £3K a year per listing.

Average price
£10.75under the $15 to $100 sweet spot
Price range
£2.96–£16.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #169 within Plant Protection & Pest Control. It carries 1,180 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
95%
Out of stock, average day
7.3%
Average rank
#169in Plant Protection & Pest Control
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,180per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mouse Bait Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

55

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

2%

  • Roshield56%
  • READY STEADY DEFEND21%
  • Pest-X Pro7%
  • Rentokil7%
  • The Big Cheese4%
  • Mice&Co3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Mouse Bait Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Mouse Bait Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mouse bait box14K/yr
  • mouse bait station7K/yr
  • mouse trap box4K/yr
  • mice bait boxes3K/yr
  • bait stations for mice3K/yr
  • mouse bait boxes for indoors3K/yr

Reviews and returns

What reviews say buyers love and hate about Mouse Bait Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall22%−0.36

Not effective

Did not work

As yet, no results

Pest/Insect Control15%−0.13

Trap was ineffective

Doesn't kill mice

Did not attract mice

Size-Overall13%−0.07

Very small

Way too small for rats

Rats are too big for these

Value For Money5%+1.22

The price seems a little expensive

don't waste your money

None for the price

Instructions/User Manual/Troubleshooting5%−0.02

Obviously not very happy with the performance I looked at the instructions

instructions are very vague

No instructions for use

Love

Quality-Overall17%+0.94

The build quality seems decent enough

solid build quality

Excellent product

Ease Of Use16%+1.46

Easy to use

Easy to operate

Easy to bait

Value For Money16%+1.22

Cheap price

Good value

Good value for money

Advertised Vs Actual Product9%+0.43

Does what it says

Works as stated

As described

Strength6%−0.02

Strong spring

Strong unit

sturdy

Return

0.8% Return rate 54% Fixable by listing

Size-Overall46%▇▄▆██▇

Very small

Way too small for rats

Rats are too big for these

Functionality-Overall18%███▆▇█

Not effective

Did not work

As yet, no results

Defective Material/Parts11%▃█▄▆▄▆
Pest/Insect Control5%▇█▅▆▄▃

Trap was ineffective

Doesn't kill mice

Did not attract mice

Advertised Vs Actual Product5%▆█▆▂▄▄

FAQ

Common Mouse Bait Box questions

Answered from the same tracked data.