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Mothers Day Gifts for Nanny

Fail

Demand is soft, at -82.4% this quarter, so Mothers Day Gifts for Nanny is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£44K/yr94K searches / yr
90-day growth
-82.4%search demand this quarter
Competition
35%top-5 click share · 22 brands · 30 sellers

Flapen Score

Mothers Day Gifts for Nanny against its category

The dotted line is the Home & Garden average. Past it, Mothers Day Gifts for Nanny is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mothers Day Gifts for Nanny market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mothers Day Gifts for Nanny 94K times last year and spent an estimated £44K. The top 5 brands take 47% of clicks. Demand peaks in Mar–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -82.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-82.4%
Conversion, latest week
4.7%
Market size, estimated
£44Ka year
Peak month
December26.0× the quietest month
Top search term
gifts for nanny on her birthday9K searches a year

02 · Price

A sale here is worth £10.17.

Listings sell for £10.17 on average, from £3.29 to £22.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.17 that is £0 to £1K a year per listing.

Average price
£10.17under the $15 to $100 sweet spot
Price range
£3.29–£22.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #806 within Garden Décor. It carries 166 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#806in Garden Décor
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
166per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Mothers Day Gifts for Nanny products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£886£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 falling

Sellers

30

Top-5 brand share

47%

Top 20: 98%

Top-5 click share

35%

Top 20: 90%

Open market

47%

  • Sayregifty13%
  • D Design Invent Print!12%
  • QMVMV8%
  • Pandasch8%
  • Yootiko6%
  • Giftasy6%

Demand

Mothers Day Gifts for Nanny search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 26.0×

Search terms

Top Mothers Day Gifts for Nanny search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gifts for nanny on her birthday9K/yr
  • nannie gift10K/yr
  • personalised nanny gifts11K/yr
  • mothers day gifts for nanny20K/yr
  • nanny christmas gifts37K/yr
  • mothers day nanny7K/yr

Reviews and returns

What reviews say buyers love and hate about Mothers Day Gifts for Nanny

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%−0.23

unless your mother is itty bitty lady - it wont fit well

very small

Small turtle

Noise Level9%+0.41

Very noisy

Quality-Overall9%−0.01

Cheap quality

Quality is cheap

Thickness7%+0.31

Quite thin

Its quite thin

Advertised Vs Actual Product5%−0.05

Misleading

Love

Gifting Purpose37%+2.84

Cute gift idea

Beautiful gift

Perfect as a gift

Quality-Overall29%−0.01

The bracelet is well made

Value for money good quality nanny really liked it

Good quality

Value For Money8%+0.25

Great value for money

Good value for money

Good price

Locally Manufactured4%+0.41
Design-Overall3%−0.05

Design was lovely

Lovely how its made

Return

0.3% Return rate 44% Fixable by listing

Size-Overall29%▃█▂▃▁▄

unless your mother is itty bitty lady - it wont fit well

very small

Small turtle

Functionality-Overall12%▁▁▂▂█▁
Gifting Purpose12%▁▁▅▁▁█
Advertised Vs Actual Product9%▁▁█▁▁▁

Misleading

Quality-Overall9%▁▁▅▅▁█

Cheap quality

Quality is cheap

FAQ

Common Mothers Day Gifts for Nanny questions

Answered from the same tracked data.