Mothers Day Candles
FailDemand is soft, at -92.7% this quarter, so Mothers Day Candles is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £36K/yr69K searches / yr
- 90-day growth
- -92.7%search demand this quarter
- Competition
- 59%top-5 click share · 15 brands · 37 sellers
Flapen Score
Mothers Day Candles against its category
The dotted line is the Home & Garden average. Past it, Mothers Day Candles is stronger. Inside it, weaker.
Market
The Mothers Day Candles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mothers Day Candles 69K times last year and spent an estimated £36K. The top 5 brands take 67% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -92.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -92.7%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £36Ka year
- Top search term
- mum candle26K searches a year
02 · Price
A sale here is worth £9.55.
Listings sell for £9.55 on average, from £5.13 to £13.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.55 that is £0 to £955 a year per listing.
- Average price
- £9.55under the $15 to $100 sweet spot
- Price range
- £5.13–£13.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£955
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #354 within Candles & Holders. It carries 144 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 22.3%
- Average rank
- #354in Candles & Holders
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 144per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Mothers Day Candles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lesser & Pavey Scented Candles for Gifts Love You Mum Candle
- Price
- £10.58
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 3y ago

musaecoin Mum Gifts for Mothers Day Birthday Gifts for Mum Funny Mummy Presents from Daughter Son on Mothers Day Christmas - Handmade Lavender Scented Candle 10oz
- Price
- £10.07
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1y ago

Mothers Day Birthday Gifts for Mum from Daughter Son Kids Glass Tea Light Candle Holders Gifts for Mummy Mother-in-law Unique Tealight Holders with Engravings Best Mother Presents for Home Decor
- Price
- £11.22
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 1y ago

PRSTENLY Mum Gifts Gifts for Mum Mums Birthday Gift 9oz Scented Candle
- Price
- £11.56
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

Gifts for Mum from Daughter Son 9oz Candles Mum Christmas Stepmum Gifts
- Price
- £9.27
- Rating
- 4.6/5
- Reviews
- 493
- Age
- 3y ago
Trending
90-day click momentum
PRSTENLY Mum Gifts Gifts for Mum Mums Birthday Gift 9oz Scented Candle
- Price
- £11.56
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

PUQGAOIP Gifts for Mum On Her Birthday 1 Piece 6 Cm Glass Jar Funny Lavender Candles Gifts for Women - Humorous Quote Relaxing Presents for Mum Home Decor for Bedroom Living Room
- Price
- £6.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

PRSTENLY Mum Gifts Mum Birthday Gifts 7oz Crystal Lavender Scented Candle
- Price
- £12.64
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 4mo ago

Mum Candle Mother Gifts Lavender Scented Candle for Mum 3.5oz Natural Soy Wax Aromatherapy Candle Candle for Mum for Birthday Mothers Day Relaxation Home Decor
- Price
- £5.13
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 6mo ago

Widdop Thoughts of You Glass Tea Light Holder With Feather Inside - Mum - Memorial Commemorative Light Present Memory Sentimental Message
- Price
- £6.58
- Rating
- 3.6/5
- Reviews
- 48
- Age
- 2y ago
Newest
by launch date
PUQGAOIP Gifts for Mum On Her Birthday 1 Piece 6 Cm Glass Jar Funny Lavender Candles Gifts for Women - Humorous Quote Relaxing Presents for Mum Home Decor for Bedroom Living Room
- Price
- £6.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

PRSTENLY Mum Gifts Mum Birthday Gifts 7oz Crystal Lavender Scented Candle
- Price
- £12.64
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 4mo ago

PRSTENLY Mum Gifts Gifts for Mum Mums Birthday Gift 9oz Scented Candle
- Price
- £11.56
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

Mum Candle Mother Gifts Lavender Scented Candle for Mum 3.5oz Natural Soy Wax Aromatherapy Candle Candle for Mum for Birthday Mothers Day Relaxation Home Decor
- Price
- £5.13
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 6mo ago

SteadStyle Funny Gifts for Mum Candle Lavender Scented Soy Wax 7oz
- Price
- £10.37
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
37
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
28%
- Lesser & Pavey27%
- musaecoin13%
- Unictop11%
- PRSTENLY9%
- OGEEON7%
- Makester5%
Demand
Mothers Day Candles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 94.5× · 7 of 12 months tracked
Search terms
Top Mothers Day Candles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mum candle26K/yr
- candle for mum5K/yr
- candles for mum4K/yr
- mothers day candle20K/yr
- mothers day candles7K/yr
- mothers day gifts candles3K/yr
- mothers day candle gifts4K/yr
Reviews and returns
What reviews say buyers love and hate about Mothers Day Candles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didnt smell great
Candles are basic and no aroma
it's just not very scented
Dangerously hot and flaming
about half way through the candle the glass exploded with no warning
Smoke a lot
It suddenly exploded with a loud bang, which was really scary and unsafe
The Mum sticker wasn't on straight
It's plastic, and the wording was wonky, looks cheap, feels cheap, that's why it was cheap
Love
smells lush
Great smell
natural smell
Pretty, very giftable
Beautiful gift
Nice present for birthday
well made candle that feels special without question
Quality
Great item
Good value for money when using in a candle warmer
Good value for money
Good price
the overall presentation feels considered
As described
Exactly as described
Return
0.3% Return rate 28% Fixable by listing
Didnt realise how small they were
Small candles
The candle itself is quite small
Didnt smell great
Candles are basic and no aroma
it's just not very scented
The Mum sticker wasn't on straight
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mothers Day Candles questions
Answered from the same tracked data.









