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Mothers Day Candles

soft demand (-92.7% this quarter) — Mothers Day Candles doesn't clear our bar today.

Flapen Score

43
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Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51

Market size 9Growth 0Conversion 62Competition 43Returns 99Price range 0Avg price 30Brand share 64Review moat 93Quality gap 70
This niche Category average · 5,777 niches

Is Mothers Day Candles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mothers Day Candles is a £36K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 43/100.

Mothers Day Candles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -92.7% over the last 90 days and 5.4% of searches end in a purchase.

£36K

revenue / yr

Units sold / yr4K
Search volume / yr-92.7%69K
Conversion rate5.4%
Avg price£9.55

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers15 · 37
Top-5 product click share59%
Open market33%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement76%
New entrants (1y)5· 0 succeeded
Avg rating4.3★
Avg reviews144

Top Mothers Day Candles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

37

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

28%

  • Lesser & Pavey27%
  • musaecoin13%
  • Unictop11%
  • PRSTENLY9%
  • OGEEON7%
  • Makester5%

Mothers Day Candles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR5.4%Products17Brands15Top 5 Brands67%OOS Rate22.3%Rating4.3★Reviews144Avg BSR#354
25K15KSpike '25Spike '26Feb '25Mar '25May '25Feb '26Mar '26May '26

Top Mothers Day Candles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mum candle26K/yr
  • candle for mum5K/yr
  • candles for mum4K/yr
  • mothers day candle20K/yr
  • mothers day candles7K/yr
  • mothers day gifts candles3K/yr
  • mothers day candle gifts4K/yr

What reviews say buyers love and hate about Mothers Day Candles

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Smell35%

smells lush

Gifting Purpose28%

Pretty, very giftable

Quality-Overall9%

well made candle that feels special without question

Value For Money8%

Good value for money when using in a candle warmer

Advertised Vs Actual Product4%

the overall presentation feels considered

What buyers complain about

86% of reviews
Smell44%

Didnt smell great

Flammable9%

Dangerously hot and flaming

Noise Level6%

It suddenly exploded with a loud bang, which was really scary and unsafe

Adhesion/Stickiness6%

The Mum sticker wasn't on straight

Material Quality6%

It's plastic, and the wording was wonky, looks cheap, feels cheap, that's why it was cheap

Mothers Day Candles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
24%
2Gifting Purpose
20%
3Smell
12%
4Adhesion/Stickiness
12%
5Moist/Dry
8%

Common Mothers Day Candles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mothers Day Candles 43/100 on Amazon United Kingdom — Skip it. The niche generates £36K/yr across 17 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -92.7% over the last 90 days.
Mothers Day Candles buyers on Amazon United Kingdom complain most about Smell, Flammable, Noise Level, the themes mined from the niche's reviews. Its return rate is 0.3%.