mothers day candles
Skip itSoft demand (-92.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great144.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.55avg listing price — sweet spot $15–$100
Market size
Bad£36K£36K/yr · 69K searches
Growth
Bad-92.7%90-day search growth — must beat 0% to launch
Price range
Bad£5.13–£13.25cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mothers day candles is a £36K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
mothers day candles market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £29K–£38K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #354
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 22.3%
- Avg brand age
- 25 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
37
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
28%
- Lesser & Pavey27%
- musaecoin13%
- Unictop11%
- PRSTENLY9%
- OGEEON7%
- Makester5%
Demand
Weekly Amazon search volume, last 45 weeks — -92.7% search growth over the last 90 days.Top mothers day candles search terms
- mum candle26K/yr
- candle for mum5K/yr
- candles for mum4K/yr
- mothers day candle20K/yr
- mothers day candles7K/yr
- mothers day gifts candles3K/yr
- mothers day candle gifts4K/yr
Top mothers day candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lesser & Pavey Scented Candles for Gifts Love You Mum Candle
Lesser & Pavey£10.584.5★60 rev
musaecoin Mum Gifts for Mothers Day Birthday Gifts for Mum Funny Mummy Presents from Daughter Son on Mothers Day Christmas - Handmade Lavender Scented Candle 10oz
musaecoin£10.074.4★45 rev
Mothers Day Birthday Gifts for Mum from Daughter Son Kids Glass Tea Light Candle Holders Gifts for Mummy Mother-in-law Unique Tealight Holders with Engravings Best Mother Presents for Home Decor
Unictop£11.224.5★80 rev
PRSTENLY Mum Gifts Gifts for Mum Mums Birthday Gift 9oz Scented Candle
PRSTENLY£11.564.5★2 rev
Gifts for Mum from Daughter Son 9oz Candles Mum Christmas Stepmum Gifts
OGEEON£9.274.6★493 rev
Newest
by launch date
PUQGAOIP Gifts for Mum On Her Birthday 1 Piece 6 Cm Glass Jar Funny Lavender Candles Gifts for Women - Humorous Quote Relaxing Presents for Mum Home Decor for Bedroom Living Room
PUQGAOIP£6.350 rev
PRSTENLY Mum Gifts Mum Birthday Gifts 7oz Crystal Lavender Scented Candle
PRSTENLY£12.644 rev
PRSTENLY Mum Gifts Gifts for Mum Mums Birthday Gift 9oz Scented Candle
PRSTENLY£11.562 rev
Mum Candle Mother Gifts Lavender Scented Candle for Mum 3.5oz Natural Soy Wax Aromatherapy Candle Candle for Mum for Birthday Mothers Day Relaxation Home Decor
Nodrex£5.131 rev
SteadStyle Funny Gifts for Mum Candle Lavender Scented Soy Wax 7oz
SteadStyle£10.3715 rev
Trending
90-day click momentumPRSTENLY Mum Gifts Gifts for Mum Mums Birthday Gift 9oz Scented Candle
PRSTENLY£11.564.5★
PUQGAOIP Gifts for Mum On Her Birthday 1 Piece 6 Cm Glass Jar Funny Lavender Candles Gifts for Women - Humorous Quote Relaxing Presents for Mum Home Decor for Bedroom Living Room
PUQGAOIP£6.350.0★
PRSTENLY Mum Gifts Mum Birthday Gifts 7oz Crystal Lavender Scented Candle
PRSTENLY£12.644.6★
Mum Candle Mother Gifts Lavender Scented Candle for Mum 3.5oz Natural Soy Wax Aromatherapy Candle Candle for Mum for Birthday Mothers Day Relaxation Home Decor
Nodrex£5.131.0★
Widdop Thoughts of You Glass Tea Light Holder With Feather Inside - Mum - Memorial Commemorative Light Present Memory Sentimental Message
Widdop and Co£6.583.6★
What buyers say about mothers day candles
What buyers praise and complain about, mined from review topics.What buyers love
“smells lush”
“Pretty, very giftable”
“well made candle that feels special without question”
“Good value for money when using in a candle warmer”
“the overall presentation feels considered”
“The embedded amethyst crystal is a genuinely beautiful touch that elevates this well beyond an ordinary scented candle”
“Found it very funny”
“Pretty”
“Lovely design”
“Bought first for me as a gift these candles are a good size”
What buyers complain about
“Didnt smell great”
“Dangerously hot and flaming”
“It suddenly exploded with a loud bang, which was really scary and unsafe”
“The Mum sticker wasn't on straight”
“It's plastic, and the wording was wonky, looks cheap, feels cheap, that's why it was cheap”
“Didnt realise how small they were”
“Didnt last long”
“glass gets extremely hot”
“Not worth the price tag”
“However, they don't look as good as what's shown on the product photos, so that was slightly disappointing for me”
Top return reasons
Common questions
- Is mothers day candles profitable to sell on Amazon United Kingdom?
- The niche generates £36K/yr across 17 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -92.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the mothers day candles niche?
- 15 brands and 37 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in mothers day candles?
- Top complaints mined from reviews: Smell, Flammable, Noise Level. The return rate is 0.3%.
- What does it cost to enter the mothers day candles niche?
- Listings span £5.13–£13.25; the average listing price is £9.55 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.