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Moth Trap

Pass

Moth Trap scores 74 out of 100, a Pass. Shoppers spend $764K a year here, search demand grew +193.1% this quarter, and returns run at 0.1% of orders.

Flapen Score
74
74 / 100
Top 2% of 5,777 Home & Garden niches · +23 vs the category median of 51
Market size
£764K/yr427K searches / yr
90-day growth
+193.1%search demand this quarter
Competition
49%top-5 click share · 19 brands · 52 sellers

Flapen Score

Moth Trap against its category

The dotted line is the Home & Garden average. Past it, Moth Trap is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moth Trap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moth Trap 427K times last year and spent an estimated £764K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 74 out of 100, a Pass.

01 · Demand

14.7% of searches ended in a purchase last week.

Shoppers searched for this 427K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +193.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £764K a year.

Searches, last 12 months
427K
Growth, 90 days vs prior 90
+193.1%
Conversion, latest week
14.7%
Market size, estimated
£764Ka year
Peak month
May8.9× the quietest month
Top search term
moth traps240K searches a year

02 · Price

A sale here is worth £12.21.

Listings sell for £12.21 on average, from £4.34 to £19.51. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £12.21 that is £37K to £49K a year per listing.

Average price
£12.21under the $15 to $100 sweet spot
Price range
£4.34–£19.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£37K–£49K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #53 within Plant Protection & Pest Control. It carries 1,843 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#53in Plant Protection & Pest Control
Average rating
3.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,843per listing
Listings tracked
28

04 · Newcomers

Amazon counts 5 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
45 months

Products

Top Moth Trap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£31K£61K£92K£122K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

52

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

18%

  • Entopest24%
  • Theo's Home Care18%
  • Acana14%
  • Manchester Mothmen11%
  • MothOut11%
  • INSECTIX PEST SOLUTION4%
  • Open — no brand owns it (13 brands, 18%)

Demand

Moth Trap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 8.9×

Search terms

Top Moth Trap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moth traps240K/yr
  • moth trap43K/yr
  • clothes moth traps27K/yr
  • pheromone moth traps17K/yr
  • carpet moth traps19K/yr
  • moth traps pheromone17K/yr
  • moth pheromone traps11K/yr
  • moth catcher9K/yr
  • sticky moth traps5K/yr
  • moth traps sticky6K/yr

Reviews and returns

What reviews say buyers love and hate about Moth Trap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control42%+0.74

unfortunately none caught

are not caught

Doesn't attract the insects

Functionality-Overall12%−0.33

Didn't work

Works slowly

Never worked

Size-Overall10%−0.23

Very very small

A little larger than I imagined

Dont fit

Value For Money8%−0.09

they just aren't value for money

Overpriced

very pricey for what it is

Adhesion/Stickiness5%−0.06

They are very sticky

the glue was so weak

The adhesive seems very sticky

Love

Pest/Insect Control35%+0.74

This pest control product is really effective

Fantastic traps

I finally got rid of pests

Quality-Overall15%+1.49

Excellent Product

Great product - really effective

fair play, what a fantastic product

Ease Of Use7%+0.72

Easy to use

Effective and straightforward

They are easy to hang

Value For Money7%−0.09

Great value

Good value

Worth every penny

Advertised Vs Actual Product6%+0.48

Works as advertised

Better than expected

Does what it promises

Return

0.1% Return rate 26% Fixable by listing

Pest/Insect Control24%▃▆▅▇██

unfortunately none caught

are not caught

Doesn't attract the insects

Functionality-Overall24%█▆▅▅▆▅

Didn't work

Works slowly

Never worked

Size-Overall16%▇▄█▇▆▆

Very very small

A little larger than I imagined

Dont fit

Advertised Vs Actual Product8%▇▁▄█▇▇
Defective Material/Parts5%▁█▂▄▃▃

FAQ

Common Moth Trap questions

Answered from the same tracked data.