Is moth repellent for wardrobes profitable to sell on Amazon United Kingdom?

The niche generates £1.3M/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +59.1%. Flapen's verdict: Launch it (64/100).

How competitive is the moth repellent for wardrobes niche?

8 brands and 97 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in moth repellent for wardrobes?

Top complaints mined from reviews: Pest/Insect Control, Smell, Functionality-Overall. The return rate is 0.1%.

When does demand for moth repellent for wardrobes peak?

Demand peaks in May–Jun; the busiest month runs 4.7× the quietest.

What does it cost to enter the moth repellent for wardrobes niche?

Listings span £4.15–£16.42; the average listing price is £9.56 (sweet spot $15–$100). The average incumbent carries 2,173 reviews — the moat a new listing must climb.

moth repellent for wardrobes

Launch it

A $1.3M/yr market growing +59.1% this quarter with returns at 0.1% — clears our launch bar.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.3%

search→purchase rate — share of searches ending in a sale

Market size

Great£1.3M

£1.3M/yr · 880K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+59.1%

90-day search growth — must beat 0% to launch

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,173

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.56

avg listing price — sweet spot $15–$100

Brand share

Bad94%

top-5 brand share — brand-locked demand

Price range

Bad£4.15–£16.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, moth repellent for wardrobes is a £1.3M/yr Amazon United Kingdom market (880K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun. Verdict: Launch it — 64/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

moth repellent for wardrobes market data

Units sold / yr: 150K–200K; avg 4,000–5,000/product
Revenue / yr: £1.4M–£1.9M; units × avg price
Conversion rate: 15.3%
Avg BSR: #18
Page quality: 0%
Prime: 95%
Sponsored: 89%
Out of stock: 5.3%
Avg brand age: 47 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

94%

Top 20: 99%

Top-5 click share

57%

Top 20: 100%

Open market

Acana64%
REPELEM10%
Ready Steady Gro8%
Inovida7%
Zero In5%
Theo's Home Care3%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +59.1% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 4.7×

Open Trend

Top moth repellent for wardrobes search terms

moth repellent for wardrobes287K/yr +88.1%12.7% conv.
moth killer212K/yr +65.1%12.3% conv.
moth137K/yr +37.3%4.0% conv.
moth repellent88K/yr +110.8%9.9% conv.
moth killer for wardrobe26K/yr -28.3%16.6% conv.
clothes moth killer16K/yr +83.5%13.0% conv.
moth killer sachets10K/yr +1.5%13.1% conv.
moths11K/yr +32.3%7.1% conv.
anti moth products10K/yr +127.5%14.3% conv.
moth repellent for drawers11K/yr -20.7%13.5% conv.

All search terms

Top moth repellent for wardrobes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Acana Hanging Moth Killer 4 Pack for Wardrobes - Max Performance - Kills in 24 to 48 Hours - Protects Clothing & Bedding

Acana£10.514.2★2,243 rev

Acana Sachet Moth Killer 16 Pack- For Drawers & Storage- Protects Clothing & Bedding- Lasts 3 Months

Acana£6.544.3★9,785 rev

Acana Moth Killer & Freshener Lavender 275ml - Spray Formula Kills Moths Eggs & Larvae - Licensed Insecticide - Non-staining - for Carpets Curtains & Cushions

Acana£7.454.3★1,601 rev

REPELEM 1L Moth Killer Spray - Fast Acting Moth Repellent & Insect Killer Kills Moths at all Life Stages Professional Strength Permethrin Spray Large Clothes & Carpet Moth Treatment

REPELEM£13.574.5★299 rev

Lavender Bags : 20 Dried Lavender Flowers Bags as Natural Air Freshener and Moth Repellent for Wardrobes Wardrobe Fresheners Car Freshener Room Air Freshener Lavender Sachets by Inovida

Inovida£7.754.2★3,582 rev

Newest

by launch date

Acana Natural Moth Repellent Sachets 16 Pack for Drawers & Storage Plant Based Formula Long Lasting Protection Up to 3 Months Protects Clothes & Fabrics

Acana£6.3117 rev

6mo ago

Acana Hanging Moth Killer 4 Pack for Wardrobes - Max Performance - Kills in 24 to 48 Hours - Protects Clothing & Bedding

Acana£10.512,243 rev

9mo ago

REPELEM Carpet Moth Killer Spray - Large 1L Instant Action Moth Killer & Moth Repellent Kills Moths at All Life Stages Non-Staining Professional Strength Carpet Insect Killer 3 Months Protection

REPELEM£13.5595 rev

10mo ago

Acana Hanging Moth Killer 2 pack For Wardrobes - Max Performance - Kills in 24 to 48 Hours - Protects Clothing & Bedding

Acana£5.82158 rev

1y ago

Acana Clothes Moth Traps 10 Pack Attracts & Kills Clothes Moths with Natural Pheromone Glue Boards Non-Toxic Insecticide-Free Protection for Wardrobes & Drawers - Protects Clothes and Fabrics

Acana£13.30755 rev

1y ago

What buyers say about moth repellent for wardrobes

What buyers praise and complain about, mined from review topics.

What buyers love

Smell18%

“Beautiful fragrance”

Pest/Insect Control16%

“The most effective trap I've used and real customer service, too”

Quality-Overall15%

“they are as good as new”

Advertised Vs Actual Product11%

“Does what it says”

Value For Money9%

“Excellent value”

Efficiency6%

“Works great”

Ease Of Use5%

“Easy to use”

Strength4%

“Fairly effective”

Size-Overall2%

“Great size, easy to use”

Spray/Flow2%

“Easy to spray”

What buyers complain about

Pest/Insect Control26%

“These moth traps do not work”

Smell16%

“Awful smell”

Functionality-Overall13%

“Didn't work”

Value For Money11%

“expensive for what you got”

Quality-Overall6%

“Lower quality than before”

Strength3%

“a bit weak in sense”

Durability3%

“Fell apart”

Size-Overall3%

“Huge”

Design-Overall1%

“changed design”

Ease Of Use1%

“not that easy to use”

Top return reasons

Smell22%

Advertised Vs Actual Product13%

Functionality-Overall13%

Pest/Insect Control11%

Size-Overall8%

Leak-Proof6%

Value For Money5%

Quality-Overall4%

Spray/Flow3%

Defective Material/Parts3%

Common questions

Is moth repellent for wardrobes profitable to sell on Amazon United Kingdom?: The niche generates £1.3M/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +59.1%. Flapen's verdict: Launch it (64/100).
How competitive is the moth repellent for wardrobes niche?: 8 brands and 97 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in moth repellent for wardrobes?: Top complaints mined from reviews: Pest/Insect Control, Smell, Functionality-Overall. The return rate is 0.1%.
When does demand for moth repellent for wardrobes peak?: Demand peaks in May–Jun; the busiest month runs 4.7× the quietest.
What does it cost to enter the moth repellent for wardrobes niche?: Listings span £4.15–£16.42; the average listing price is £9.56 (sweet spot $15–$100). The average incumbent carries 2,173 reviews — the moat a new listing must climb.