Is moth balls profitable to sell on Amazon United Kingdom?

The niche generates £345K/yr across 19 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +54.9%. Flapen's verdict: Worth a look (58/100).

How competitive is the moth balls niche?

12 brands and 106 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in moth balls?

Top complaints mined from reviews: Smell, Functionality-Overall, Pest/Insect Control. The return rate is 0.1%.

When does demand for moth balls peak?

Demand peaks in May–Jun; the busiest month runs 2.1× the quietest.

What does it cost to enter the moth balls niche?

Listings span £3.51–£16.42; the average listing price is £9.06 (sweet spot $15–$100). The average incumbent carries 1,334 reviews — the moat a new listing must climb.

moth balls

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+54.9%

90-day search growth — must beat 0% to launch

Review moat

Good1,333.53

avg incumbent reviews — the moat a new listing must climb

Market size

Good£345K

£345K/yr · 282K searches

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.06

avg listing price — sweet spot $15–$100

Competition

Bad70%

top-5 click share — a locked-up shelf

Price range

Bad£3.51–£16.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, moth balls is a £345K/yr Amazon United Kingdom market (282K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 58/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

moth balls market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: £362K–£453K; units × avg price
Conversion rate: 13.5%
Avg BSR: #66
Page quality: 0%
Prime: 89%
Sponsored: 95%
Out of stock: 15.0%
Avg brand age: 42 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

106

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

Zero In43%
Rentokil21%
Acana10%
Zidina6%
ecoKiwi5%
Besto4%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +54.9% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.1×

Open Trend

Top moth balls search terms

moth balls143K/yr +94.6%13.5% conv.
mothballs24K/yr +51.2%9.6% conv.
moth balls for wardrobe25K/yr +3.3%14.1% conv.
naphthalene balls22K/yr +32.9%3.4% conv.
camphor balls20K/yr +46.6%1.1% conv.
moth balls for clothes storage13K/yr +13.6%15.2% conv.
moth balls repellent6K/yr +16.1%8.5% conv.
mothballs for wardrobes7K/yr -11.3%13.2% conv.
mothballs for clothes5K/yr +11.8%13.7% conv.
moth balls for clothes5K/yr +8.9%10.0% conv.

All search terms

Top moth balls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rentokil RKLPSM97 Moth Balls (Pack of 20) Clear 10.3x14.5x4.3 cm

Rentokil£5.404.2★2,874 rev

Zero In New Generation Moth Balls - Effective Moth Killer for Wardrobes - Up To 3-Months Protection - Advanced Transfluthrin Formula - For Drawers and Storage Bags - 30 Pack

Zero In£6.004.4★559 rev

Zero In New Generation Moth Balls - 10-Pack. Place in Wardrobes Cupboards and Drawers to Kill Clothes Moths Eggs and Larvae. Fragranced White

Zero In£3.514.2★4,527 rev

Acana Hanging Moth Killer 4 Pack for Wardrobes - Max Performance - Kills in 24 to 48 Hours - Protects Clothing & Bedding

Acana£10.514.2★2,243 rev

Zero In AMZ436 Moth Balls 10 Pack x2 Mulicolour

Zero In£3.984.2★869 rev

Newest

by launch date

ZINNIAUK Zero In Moth Balls Pack of 2 20 Balls New Generation Linen Fragrance Kills Clothes Moths Eggs and Larvae 3 Month Storage Protection for Wardrobes Drawers Clothing Storage Wool Care

ZINNIAUK£10.781 rev

6mo ago

Cedarwood Moth Repellent for Wardrobes 40 Pcs Cedar Balls | 100% Natural Cedar Moth Balls for Clothes Protection | UK Moths Deterrent & Killer for Drawers & Wardrobe Storage with Sandpaper

Besto£7.4911 rev

6mo ago

10-Pack Moth Repellent Balls for Wardrobes: Clothes Moth Repellent | Contains Lavender | Moth Protection for Wardrobes and Drawers | Up to 3 Months Protection per Ball | Lavender-Scented

FAT PANDA£12.754 rev

7mo ago

Acana Hanging Moth Killer 4 Pack for Wardrobes - Max Performance - Kills in 24 to 48 Hours - Protects Clothing & Bedding

Acana£10.512,243 rev

9mo ago

Acana Hanging Moth Killer 2 pack For Wardrobes - Max Performance - Kills in 24 to 48 Hours - Protects Clothing & Bedding

Acana£5.82158 rev

1y ago

What buyers say about moth balls

What buyers praise and complain about, mined from review topics.

What buyers love

Smell29%

“Beautiful fragrance”

Quality-Overall15%

“they are as good as new”

Advertised Vs Actual Product10%

“Work well, as advertised”

Pest/Insect Control10%

“they are very good at keeping moths away”

Value For Money9%

“Good value”

Ease Of Use5%

“Easy to Use”

Size-Overall4%

“Great size, easy to use”

Efficiency3%

“Does the job well”

Strength3%

“Fairly effective”

Design-Overall1%

“it looks fine”

What buyers complain about

Smell24%

“insufficient fragrance”

Functionality-Overall15%

“Didn't work”

Pest/Insect Control14%

“The moth killer packs aren't killing the moths”

Value For Money11%

“they just aren't value for money”

Quality-Overall5%

“Poor quality”

Durability4%

“longevity is lacking”

Strength4%

“a bit weak in sense”

Design-Overall2%

“changed design”

Size-Overall2%

“they are little balls”

Leak-Proof1%

“One of the two packs leaking”

Top return reasons

Smell34%

Advertised Vs Actual Product14%

Functionality-Overall10%

Leak-Proof7%

Value For Money6%