Moth Balls
MaybeReturns run at only 0.1% of orders. But prices span $3.51–$16.42, mostly outside the sweet spot, so Moth Balls is a Maybe.
- Flapen Score
- 58 / 100Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 5158
- Market size
- £345K/yr282K searches / yr
- 90-day growth
- +54.9%search demand this quarter
- Competition
- 70%top-5 click share · 12 brands · 106 sellers
Flapen Score
Moth Balls against its category
The dotted line is the Home & Garden average. Past it, Moth Balls is stronger. Inside it, weaker.
Market
The Moth Balls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Moth Balls 282K times last year and spent an estimated £345K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
13.5% of searches ended in a purchase last week.
Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +54.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £345K a year.
- Searches, last 12 months
- 282K
- Growth, 90 days vs prior 90
- +54.9%
- Conversion, latest week
- 13.5%
- Market size, estimated
- £345Ka year
- Peak month
- May2.1× the quietest month
- Top search term
- moth balls143K searches a year
02 · Price
A sale here is worth £9.06.
Listings sell for £9.06 on average, from £3.51 to £16.42. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £9.06 that is £14K to £18K a year per listing.
- Average price
- £9.06under the $15 to $100 sweet spot
- Price range
- £3.51–£16.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £14K–£18K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #66 within Plant Protection & Pest Control. It carries 1,334 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 89%
- Out of stock, average day
- 15.0%
- Average rank
- #66in Plant Protection & Pest Control
- Average rating
- 4.21 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,334per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Moth Balls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rentokil RKLPSM97 Moth Balls (Pack of 20) Clear 10.3x14.5x4.3 cm
- Price
- £5.40
- Rating
- 4.2/5
- Reviews
- 2,874
- Age
- 10y ago
Zero In New Generation Moth Balls - Effective Moth Killer for Wardrobes - Up To 3-Months Protection - Advanced Transfluthrin Formula - For Drawers and Storage Bags - 30 Pack
- Price
- £6.00
- Rating
- 4.4/5
- Reviews
- 559
- Age
- 4y ago
Zero In New Generation Moth Balls - 10-Pack. Place in Wardrobes Cupboards and Drawers to Kill Clothes Moths Eggs and Larvae. Fragranced White
- Price
- £3.51
- Rating
- 4.2/5
- Reviews
- 4,527
- Age
- 10y ago
Acana Hanging Moth Killer 4 Pack for Wardrobes - Max Performance - Kills in 24 to 48 Hours - Protects Clothing & Bedding
- Price
- £10.51
- Rating
- 4.2/5
- Reviews
- 2,243
- Age
- 9mo ago
Zero In AMZ436 Moth Balls 10 Pack x2 Mulicolour
- Price
- £3.98
- Rating
- 4.2/5
- Reviews
- 869
- Age
- 5y ago
Trending
90-day click momentum
10-Pack Moth Repellent Balls for Wardrobes: Clothes Moth Repellent | Contains Lavender | Moth Protection for Wardrobes and Drawers | Up to 3 Months Protection per Ball | Lavender-Scented
- Price
- £12.75
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 7mo ago
Cedar Hyde Cedar Blocks for Clothes Storage | Cedar Balls & Cedar Rings | Closet Deodorizer | Clothes Protection & Mustiness Prevention | 40 Pieces 30 Cedar Rings & Bonus 10 Cedar Balls U.S.A Seller
- Price
- £14.15
- Rating
- 4.1/5
- Reviews
- 3,523
- Age
- 6y ago
ZINNIAUK Zero In Moth Balls Pack of 2 20 Balls New Generation Linen Fragrance Kills Clothes Moths Eggs and Larvae 3 Month Storage Protection for Wardrobes Drawers Clothing Storage Wool Care
- Price
- £10.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Zero In New Generation Moth Balls - 10-Pack. Place in Wardrobes Cupboards and Drawers to Kill Clothes Moths Eggs and Larvae. Fragranced White
- Price
- £3.51
- Rating
- 4.2/5
- Reviews
- 4,527
- Age
- 10y ago
Cedarwood Moth Repellent for Wardrobes 40 Pcs Cedar Balls | 100% Natural Cedar Moth Balls for Clothes Protection | UK Moths Deterrent & Killer for Drawers & Wardrobe Storage with Sandpaper
- Price
- £7.49
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 6mo ago
Newest
by launch dateZINNIAUK Zero In Moth Balls Pack of 2 20 Balls New Generation Linen Fragrance Kills Clothes Moths Eggs and Larvae 3 Month Storage Protection for Wardrobes Drawers Clothing Storage Wool Care
- Price
- £10.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Cedarwood Moth Repellent for Wardrobes 40 Pcs Cedar Balls | 100% Natural Cedar Moth Balls for Clothes Protection | UK Moths Deterrent & Killer for Drawers & Wardrobe Storage with Sandpaper
- Price
- £7.49
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 6mo ago
10-Pack Moth Repellent Balls for Wardrobes: Clothes Moth Repellent | Contains Lavender | Moth Protection for Wardrobes and Drawers | Up to 3 Months Protection per Ball | Lavender-Scented
- Price
- £12.75
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 7mo ago
Acana Hanging Moth Killer 4 Pack for Wardrobes - Max Performance - Kills in 24 to 48 Hours - Protects Clothing & Bedding
- Price
- £10.51
- Rating
- 4.2/5
- Reviews
- 2,243
- Age
- 9mo ago
Acana Hanging Moth Killer 2 pack For Wardrobes - Max Performance - Kills in 24 to 48 Hours - Protects Clothing & Bedding
- Price
- £5.82
- Rating
- 4.2/5
- Reviews
- 158
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
12 rising
Sellers
106
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
12%
- Zero In43%
- Rentokil21%
- Acana10%
- Zidina6%
- ecoKiwi5%
- Besto4%
- Open — no brand owns it (6 brands, 12%)
Demand
Moth Balls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.1×
Search terms
Top Moth Balls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- moth balls143K/yr
- mothballs24K/yr
- moth balls for wardrobe25K/yr
- naphthalene balls22K/yr
- camphor balls20K/yr
- moth balls for clothes storage13K/yr
- moth balls repellent6K/yr
- mothballs for wardrobes7K/yr
- mothballs for clothes5K/yr
- moth balls for clothes5K/yr
Reviews and returns
What reviews say buyers love and hate about Moth Balls
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
insufficient fragrance
No scent
Overpowering aroma
Didn't work
Did absolutely nothing
Not effective at all
The moth killer packs aren't killing the moths
didn't kill my moths
Poor repellent properties
they just aren't value for money
Overpriced
very pricey for what it is
Poor quality
Rubbish product
Lower quality than before
Love
Beautiful fragrance
Good strong perfume
Great smell
they are as good as new
Product performs well
Excellent product
Work well, as advertised
Exactly what I wanted
As described
they are very good at keeping moths away
Definitely keeps moths away
Great cedar moth repellent
Good value
Value for Money
Excellent value
Return
0.1% Return rate 21% Fixable by listing
insufficient fragrance
No scent
Overpowering aroma
Didn't work
Did absolutely nothing
Not effective at all
One of the two packs leaking
could cause the liquid to leak out
Poor product - leaking when arrived
they just aren't value for money
Overpriced
very pricey for what it is
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moth Balls questions
Answered from the same tracked data.