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Moss

Fail

Shoppers spend an estimated $46K a year here, so Moss is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£46K/yr127K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
56%top-5 click share · 16 brands · 29 sellers

Flapen Score

Moss against its category

The dotted line is the Home & Garden average. Past it, Moss is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moss market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moss 127K times last year and spent an estimated £46K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
5.1%
Market size, estimated
£46Ka year
Peak month
November2.0× the quietest month
Top search term
moss113K searches a year

02 · Price

A sale here is worth £7.23.

Listings sell for £7.23 on average, from £3.14 to £17.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.23 that is £723 to £2K a year per listing.

Average price
£7.23under the $15 to $100 sweet spot
Price range
£3.14–£17.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£723–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #346 within Soils, Mulches & Planting Media. It carries 492 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#346in Soils, Mulches & Planting Media
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
492per listing
Listings tracked
25

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Moss products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

29

Est. top-5 brand share

65%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 93%

Open market

27%

  • SUHAI17%
  • GOTVUGE17%
  • Legigo11%
  • Pnoyws10%
  • Baker Ross10%
  • Halatool8%

Demand

Moss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Moss search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • moss113K/yr
  • dried moss7K/yr
  • sheet moss4K/yr
  • real moss3K/yr

Reviews and returns

What reviews say buyers love and hate about Moss

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
23%of negative reviews mention “Smell”
1.1%of orders come back
“it gives off a smell”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Moss questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data