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Moss

Fail

Shoppers spend only $46K a year here, so Moss is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£46K/yr127K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
56%top-5 click share · 16 brands · 29 sellers

Flapen Score

Moss against its category

The dotted line is the Home & Garden average. Past it, Moss is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moss market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moss 127K times last year and spent an estimated £46K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
5.1%
Market size, estimated
£46Ka year
Peak month
November2.0× the quietest month
Top search term
moss113K searches a year

02 · Price

A sale here is worth £7.23.

Listings sell for £7.23 on average, from £3.14 to £17.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.23 that is £723 to £2K a year per listing.

Average price
£7.23under the $15 to $100 sweet spot
Price range
£3.14–£17.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£723–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #346 within Soils, Mulches & Planting Media. It carries 492 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#346in Soils, Mulches & Planting Media
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
492per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Moss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

29

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

27%

  • SUHAI17%
  • GOTVUGE17%
  • Legigo11%
  • Pnoyws10%
  • Baker Ross10%
  • Halatool8%

Demand

Moss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Moss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moss113K/yr
  • dried moss7K/yr
  • sheet moss4K/yr
  • real moss3K/yr

Reviews and returns

What reviews say buyers love and hate about Moss

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell23%−0.30

it gives off a smell

Smells awful

really smells of mold, badly

Size-Overall17%−0.07

Was much bigger then expected

A BIT SMALL

Pack is tiny

Color9%−0.09

they look quite green in the advert

Awful product - full of green dye that seeps out when it comes into contact with water

its dyed an unnatural emerald green

Value For Money7%+1.31

As usual absolute rubbish being sold on amazon with price gouging prices

Poor value for money

pricey

Advertised Vs Actual Product6%+0.08

The picture is deceiving

not what image shows

Not as nice as the photographs

Love

Value For Money22%+1.31

Value for money

Good price

Value for money

Quality-Overall16%+1.15

Excellent quality perfect for my orchids great for plant health very good value

Good quality moss

Best quality

Ease Of Use11%0.00

Easy to use

In terms of usability, it is easy to pull apart and glue down, and it holds its shape well once in place

Easy to work with

Design-Overall7%+0.73

The appearance is excellent too

Did a great decor auxiliary

Good for craft

Advertised Vs Actual Product6%+0.08

Does the trick

Exactly as pictured

Just what I needed

Return

1.1% Return rate 53% Fixable by listing

Color20%▇▅▄▆█▃

they look quite green in the advert

Awful product - full of green dye that seeps out when it comes into contact with water

its dyed an unnatural emerald green

Size-Overall16%▁▅▆▄▄█

Was much bigger then expected

A BIT SMALL

Pack is tiny

Quality-Overall16%█▂▄▅▆▃

Very low quality

Poor product

Advertised Vs Actual Product11%▇▃▇▄▅█

The picture is deceiving

not what image shows

Not as nice as the photographs

Smell9%▅▃▅▆▂█

it gives off a smell

Smells awful

really smells of mold, badly

FAQ

Common Moss questions

Answered from the same tracked data.