Moss
FailShoppers spend only $46K a year here, so Moss is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £46K/yr127K searches / yr
- 90-day growth
- -18.8%search demand this quarter
- Competition
- 56%top-5 click share · 16 brands · 29 sellers
Flapen Score
Moss against its category
The dotted line is the Home & Garden average. Past it, Moss is stronger. Inside it, weaker.
Market
The Moss market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Moss 127K times last year and spent an estimated £46K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- -18.8%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £46Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- moss113K searches a year
02 · Price
A sale here is worth £7.23.
Listings sell for £7.23 on average, from £3.14 to £17.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.23 that is £723 to £2K a year per listing.
- Average price
- £7.23under the $15 to $100 sweet spot
- Price range
- £3.14–£17.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £723–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #346 within Soils, Mulches & Planting Media. It carries 492 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #346in Soils, Mulches & Planting Media
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 492per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Moss products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SUHAI Dark Green Artificial Moss Decorative Artificial Fake Green Lichen Plants Fake Moss ArtMoss Decoration for Home Garden Landscaping Floristry Model Making Arts and Crafts(50g)
- Price
- £3.54
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 1y ago

GOTVUGE Natural Sphagnum Moss for Orchids - Excellent Water Retention & Air Permeability Ideal for Phalaenopsis Dendrobium Planting (1pc / 150g)
- Price
- £5.27
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 2y ago

Pnoyws 5L Natural Sphagnum Moss for Plants & Reptiles Long Lasting Peat Moss Reptile Bedding for Snake Turtle Gecko Frog and Orchids Terrarium Substrate
- Price
- £5.82
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 4mo ago

Baker Ross AV898 Dried Moss - Pack of 100g Green Natural Moss Craft Decorating Floral Arrangements DIY Projects
- Price
- £4.15
- Rating
- 4.0/5
- Reviews
- 1,957
- Age
- 7y ago

Halatool 170g Green Sphagnum Moss for Plants - Ideal Orchid Potting Mix Moisture-Retaining Moss for Indoor/Outdoor Potted Plants Natural Forest Moss Soil Cover
- Price
- £7.97
- Rating
- 4.4/5
- Reviews
- 234
- Age
- 1y ago
Trending
90-day click momentum
Pnoyws 5L Natural Sphagnum Moss for Plants & Reptiles Long Lasting Peat Moss Reptile Bedding for Snake Turtle Gecko Frog and Orchids Terrarium Substrate
- Price
- £5.82
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 4mo ago

GOTVUGE Premium Sphagnum Moss 150g Natural Moss for Orchid Potting Mix Carnivorous Plants & Succulents Ideal Reptile Bedding High Water Retention & Breathable (1 pack)
- Price
- £5.05
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 8mo ago

GOTVUGE Natural Sphagnum Moss for Orchids - Excellent Water Retention & Air Permeability Ideal for Phalaenopsis Dendrobium Planting (1pc / 150g)
- Price
- £5.27
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 2y ago

ZeeDix 220g Green Moss for Plants 8L Forest Sphagnum Moss for Potted Plants Ideal for Potted Orchid Carnivorous Monstera Succulents Reptile Habitat Garden Decor & DIY Crafts
- Price
- £8.17
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 10mo ago

Halatool 500g Natural Sphagnum Moss for Plants Succulents & Reptiles - Preserved Moss for Potting Mix Carnivorous Plants Reptile Substrate Habitat Decoration
- Price
- £12.20
- Rating
- 4.4/5
- Reviews
- 1,166
- Age
- 3y ago
Newest
by launch date
Pnoyws 5L Natural Sphagnum Moss for Plants & Reptiles Long Lasting Peat Moss Reptile Bedding for Snake Turtle Gecko Frog and Orchids Terrarium Substrate
- Price
- £5.82
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 4mo ago

WENXINWIN Artificial Moss 60g of Fake Moss Artificial Moss for Indoor Plant Pots Crafts Decor Model Making Landscaping & More(Dark Green)
- Price
- £3.65
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 5mo ago

GOTVUGE Premium Sphagnum Moss 150g Natural Moss for Orchid Potting Mix Carnivorous Plants & Succulents Ideal Reptile Bedding High Water Retention & Breathable (1 pack)
- Price
- £5.05
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 8mo ago

ZeeDix 220g Green Moss for Plants 8L Forest Sphagnum Moss for Potted Plants Ideal for Potted Orchid Carnivorous Monstera Succulents Reptile Habitat Garden Decor & DIY Crafts
- Price
- £8.17
- Rating
- 4.2/5
- Reviews
- 139
- Age
- 10mo ago

Riare Premium 100g Sphagnum Moss for Plants 4L Natural Moss for Orchids Soft Green Decorative Moss for Succulents Reptiles & DIY Crafts
- Price
- £5.75
- Rating
- 3.9/5
- Reviews
- 38
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
29
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
56%
Top 20: 93%
Open market
27%
- SUHAI17%
- GOTVUGE17%
- Legigo11%
- Pnoyws10%
- Baker Ross10%
- Halatool8%
Demand
Moss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Moss search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- moss113K/yr
- dried moss7K/yr
- sheet moss4K/yr
- real moss3K/yr
Reviews and returns
What reviews say buyers love and hate about Moss
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it gives off a smell
Smells awful
really smells of mold, badly
Was much bigger then expected
A BIT SMALL
Pack is tiny
they look quite green in the advert
Awful product - full of green dye that seeps out when it comes into contact with water
its dyed an unnatural emerald green
As usual absolute rubbish being sold on amazon with price gouging prices
Poor value for money
pricey
The picture is deceiving
not what image shows
Not as nice as the photographs
Love
Value for money
Good price
Value for money
Excellent quality perfect for my orchids great for plant health very good value
Good quality moss
Best quality
Easy to use
In terms of usability, it is easy to pull apart and glue down, and it holds its shape well once in place
Easy to work with
The appearance is excellent too
Did a great decor auxiliary
Good for craft
Does the trick
Exactly as pictured
Just what I needed
Return
1.1% Return rate 53% Fixable by listing
they look quite green in the advert
Awful product - full of green dye that seeps out when it comes into contact with water
its dyed an unnatural emerald green
Was much bigger then expected
A BIT SMALL
Pack is tiny
Very low quality
Poor product
The picture is deceiving
not what image shows
Not as nice as the photographs
it gives off a smell
Smells awful
really smells of mold, badly
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moss questions
Answered from the same tracked data.









