Is mosquito repellent plug in tablets profitable to sell on Amazon United Kingdom?

The niche generates £36K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +233.9%. Flapen's verdict: Worth a look (63/100).

How competitive is the mosquito repellent plug in tablets niche?

14 brands and 23 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in mosquito repellent plug in tablets?

Top complaints mined from reviews: Pest/Insect Control, Pain Relief-Overall, Magnetic Strength/Adsorption. The return rate is 0.3%.

When does demand for mosquito repellent plug in tablets peak?

Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 8.1× the quietest.

What does it cost to enter the mosquito repellent plug in tablets niche?

Listings span £2.59–£36.25; the average listing price is £7.97 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.

mosquito repellent plug in tablets

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+233.9%

90-day search growth — must beat 0% to launch

Conversion

Incredible12.0%

search→purchase rate — share of searches ending in a sale

Review moat

Great128.35

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£2.59–£36.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.97

avg listing price — sweet spot $15–$100

Market size

Bad£36K

£36K/yr · 38K searches

According to Flapen's Amazon United Kingdom niche tracking, mosquito repellent plug in tablets is a £36K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Worth a look — 63/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

mosquito repellent plug in tablets market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £32K–£40K; units × avg price
Conversion rate: 12.0%
Avg BSR: #158
Page quality: 0%
Prime: 80%
Sponsored: 60%
Out of stock: 21.4%
Avg brand age: 25 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

18%

BOGCLEE22%
Ninoclar21%
AMFUN15%
AOOWU15%
FLEXTAILGEAR5%
pafnisoin4%
Open — no brand owns it (8 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +233.9% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 8.1×

Open Trend

Top mosquito repellent plug in tablets search terms

flextail mosquito repellent pads7K/yr +496.9%6.1% conv.
mosquito repellent tablets9K/yr +208.2%8.1% conv.
mosquito tablets for plug in7K/yr +170.6%16.6% conv.
mosquito tablets6K/yr +159.1%11.0% conv.
mosquito repellent plug in tablets3K/yr +263.7%11.4% conv.
mosquito repellent tablets for plug in3K/yr +142.2%15.9% conv.
mosquito plug in tablets3K/yr +250.3%13.9% conv.

All search terms

Top mosquito repellent plug in tablets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

60 Pack Mosquito Repellent Tablets for Plug in Electric Insect Killer Refill Large Capacity for Summer Indoor Use

BOGCLEE£6.314.3★89 rev

AMFUN Mosquito Repellent Tablets 54pk for Electric Mosquitoed Repellents Plug in Repel Mosquitoes Flies Fleas and Cockroaches

AMFUN£5.144.5★46 rev

Mosquito Repellent 50 Tablets Indoor Insect Repellent Mosquito Killer

Ninoclar£5.694.4★244 rev

AOOWU Electric Mosquito Repellent Tablet 30 Mosquito Killer Tablets for Electric Mosquito Repellent Plug in Indoor Insect Repellent Mosquito Killer Summer Sleep Insect repellent

AOOWU£3.604.0★333 rev

AOOWU Mosquito Repellent Tablets 60 Mosquito Killer Tablets for Electric Mosquito Repellent Plug in Indoor Insect Repellent Mosquito Killer Summer Sleep Insect repellent

AOOWU£4.994.0★333 rev

Newest

by launch date

60 Pack Mosquito Repellent Tablets for Plug In - Electric Insect Killer Refills - Odorless Long-Lasting for Indoor Use - Repel Mosquitoes Flies Fleas for Home Travel Camping

ZALAOR£5.215 rev

4mo ago

pafnisoin 90 pcs Mosquito Repellent Tablets for Plug in

pafnisoin£6.766 rev

4mo ago

60 Pack Mosquito Repellent Tablets for Plug in Electric Insect Killer Refill Large Capacity for Summer Indoor Use

BOGCLEE£6.3189 rev

10mo ago

AMFUN Mosquito Repellent Tablets 54pk for Electric Mosquitoed Repellents Plug in Repel Mosquitoes Flies Fleas and Cockroaches

AMFUN£5.1446 rev

10mo ago

Ninoclar Mosquito Insect Killer Repellent Tablet Refills - 20 Refills Per Pack

Ninoclar£3.0234 rev

1y ago

What buyers say about mosquito repellent plug in tablets

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“Well worth the money”

Advertised Vs Actual Product21%

“Work fine as always”

Pest/Insect Control17%

“Insect repellent tablets”

Efficiency7%

“Work as they should if changed ever few days”

Quality-Overall6%

“Good quality product”

Strength3%

“Effective”

Ease Of Use3%

“Easy to use”

Size-Overall3%

“They fit in the Flextail very well”

Compatibility-Overall3%

“Perfect for my plug in”

Charging1%

“This charge took under 2hrs”

What buyers complain about

Pest/Insect Control29%

“Didn't seem to deter the mosquitos”

Pain Relief-Overall8%

“GAVE ME A INSTANT HEADACHE AND FELT SICK AFTER A MINUTE IN OPEN AIR WITH THERMOCELL”

Magnetic Strength/Adsorption8%

“Magnet failure”

Product Condition8%

“Used these before, excellent”

Charging4%

“Faulty charging, faulty operation”

Battery Life4%

“The battery was completely depleted”

Ingredients-Overall4%

“NO LIST OF ACTiVE iNGREDiENTS”

Breathability4%

“letting it air out for an hour was not enough”

Heating3%

“ellements wont heat up”

Quality-Overall3%

“ABSOLUTE CRAP”

Top return reasons

Advertised Vs Actual Product13%

Size-Overall13%

Defective Material/Parts8%

Pest/Insect Control8%

Functionality-Overall7%

Value For Money7%

Quality-Overall7%

Compatibility-Overall7%

Charging6%

Instructions/User Manual/Troubleshooting3%

Common questions

Is mosquito repellent plug in tablets profitable to sell on Amazon United Kingdom?: The niche generates £36K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +233.9%. Flapen's verdict: Worth a look (63/100).
How competitive is the mosquito repellent plug in tablets niche?: 14 brands and 23 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in mosquito repellent plug in tablets?: Top complaints mined from reviews: Pest/Insect Control, Pain Relief-Overall, Magnetic Strength/Adsorption. The return rate is 0.3%.
When does demand for mosquito repellent plug in tablets peak?: Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 8.1× the quietest.
What does it cost to enter the mosquito repellent plug in tablets niche?: Listings span £2.59–£36.25; the average listing price is £7.97 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.