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Mosquito Coils

Maybe

Search demand grew +474.2% this quarter. But prices span $3.54–$11.27, mostly outside the sweet spot, so Mosquito Coils is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£46K/yr57K searches / yr
90-day growth
+474.2%search demand this quarter
Competition
54%top-5 click share · 15 brands · 47 sellers

Flapen Score

Mosquito Coils against its category

The dotted line is the Home & Garden average. Past it, Mosquito Coils is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mosquito Coils market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mosquito Coils 57K times last year and spent an estimated £46K. The top 5 brands take 70% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

11.0% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +474.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+474.2%
Conversion, latest week
11.0%
Market size, estimated
£46Ka year
Peak month
July14.5× the quietest month
Top search term
mosquito coils20K searches a year

02 · Price

A sale here is worth £7.30.

Listings sell for £7.30 on average, from £3.54 to £11.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.30 that is £730 to £2K a year per listing.

Average price
£7.30under the $15 to $100 sweet spot
Price range
£3.54–£11.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£730–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #317 within Plant Protection & Pest Control. It carries 852 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
7.4%
Average rank
#317in Plant Protection & Pest Control
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
852per listing
Listings tracked
22

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Mosquito Coils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

47

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

23%

  • HERBTALE20%
  • SCENTORINI20%
  • Anbar11%
  • Esschert11%
  • Euphoric Gifts8%
  • 2you7%

Demand

Mosquito Coils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.5×

Search terms

Top Mosquito Coils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mosquito coils20K/yr
  • citronella coils9K/yr
  • mosquito coils outdoors9K/yr
  • mosquito coil7K/yr
  • citronella coils outdoor4K/yr
  • citronella coil3K/yr
  • citronella incense coils3K/yr
  • mosquito repellent coils3K/yr

Reviews and returns

What reviews say buyers love and hate about Mosquito Coils

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength19%−0.37

Very fragile

They are a bit brittle

They are incredibly flimsy

Size-Overall8%+0.14

The coils are much larger than expected

They are large

very small

Quality-Overall8%−0.12

Cheap rubbish

Very poor quality product - the coils are thin

Unacceptable quality

Thickness5%−0.10

not half as thick or big

It can be s bit tricky getting one out as they are thin and brittle

These thin Anbar mosquito

Pest/Insect Control5%

These do not kill biting insects

It's always hard to judge the effectiveness of insect repellents

I always get bitten by mosquitoes

Love

Smell24%+1.21

Great smell

Nice and long lasting smell

The scent feels fresher than I expected

Value For Money13%+1.18

Reasonably priced

great price

Excellent value for money

Efficiency8%+0.67

Effective

It works

Work well

Ease Of Use8%+0.52

Ease of use

Easy to use - simply separate a coil from the pack, place on the provided stand, light and job done

The coils are easy to light

Durability6%+0.12

They last for ages

The build quality appears sturdy, with coils that hold their shape well during handling and burning

Long lasting, simple to use, and handy to keep around for summer evenings and camping trips

Return

0.4% Return rate 12% Fixable by listing

Strength12%▁▁▁▇█▃

Very fragile

They are a bit brittle

They are incredibly flimsy

Smell11%▁▁█▅▂▃

the fragrance is not very strong

not pleasant smelling

give off a very pungent scent

Advertised Vs Actual Product10%▁▁▁█▄▃
Durability10%▁▁▁█▆▄

broken and breaks easily

breaks up and after burning for 15 minutes it goes out even when indoors

they just dont last quite as long

Quality-Overall9%▁▁▁█▅▇

Cheap rubbish

Very poor quality product - the coils are thin

Unacceptable quality

FAQ

Common Mosquito Coils questions

Answered from the same tracked data.