Mosquito Coils
Mosquito Coils shows demand growing +474.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Is Mosquito Coils profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Mosquito Coils is a £46K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 63/100.
Mosquito Coils: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +474.2% over the last 90 days and 11.0% of searches end in a purchase.
£46K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 22 products
Top Mosquito Coils products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SCENTORINI Citronella Coils with Metal Holder 48 Count Outdoor Incense for Garden Patio Balcony Camping BBQs and Summer Evenings Plant-Based Citronella Fragrance
- Price
- £7.78
- Rating
- 4.1/5
- Reviews
- 7,455
- Age
- 5y ago
Citronella - Spiral - Metal Holder - 10 pieces (Design May Vary)
- Price
- £5.28
- Rating
- 4.2/5
- Reviews
- 2,071
- Age
- 15y ago
Citronella Coil Citronella Incense Coils Outdoor Patio - Perfect For BackYards Camping (Contains 48 coils & 2 Stands)
- Price
- £7.96
- Rating
- 3.9/5
- Reviews
- 598
- Age
- 1y ago
Anbar Citronella Incense Coils for Outdoor Living - Handmade Natural Coils for Patios Camping Backyards & Gardens. Long Burning 5-7 Hours (24)
- Price
- £5.64
- Rating
- 3.9/5
- Reviews
- 64
- Age
- 6mo ago
Mosquito & Insect Repellent Spiral coils for Outdoor use Garden Patio Camping. Made in the UK from Recycled Material (Pack of 10 Coils).
- Price
- £5.88
- Rating
- 4.2/5
- Reviews
- 112
- Age
- 3y ago
Trending
90-day click momentum
DERDUFT Citronella Incense Coils 48 Spirals with 2 Holders - Long Lasting Outdoor Spiral Coils Fresh Citronella Lemongrass Scent for Garden Patio Backyard Camping Picnic Up to 4-5 Hours
- Price
- £6.99
- Rating
- 3.7/5
- Reviews
- 286
- Age
- 7mo ago
Anbar Citronella Incense Coils for Outdoor Living - Handmade Natural Coils for Patios Camping Backyards & Gardens. Long Burning 5-7 Hours (48)
- Price
- £7.29
- Rating
- 3.9/5
- Reviews
- 64
- Age
- 6mo ago
Anbar Citronella Incense Coils for Outdoor Living - Handmade Natural Coils for Patios Camping Backyards & Gardens. Long Burning 5-7 Hours (24)
- Price
- £5.64
- Rating
- 3.9/5
- Reviews
- 64
- Age
- 6mo ago
Citronella Coils 5PCS XXL Large Citronella Incense Coils Outdoor
- Price
- £9.70
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 5mo ago
Citronella Coils 432Hour Citronella Incense Coils with 4 Holders Incense Coils Outdoor with Citronella Oils Lemongrass Scent Coils 48 Pcs Incense Coils for Garden Patio Camping
- Price
- £11.27
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 5mo ago
Newest
by launch dateCitronella Coils 432Hour Citronella Incense Coils with 4 Holders Incense Coils Outdoor with Citronella Oils Lemongrass Scent Coils 48 Pcs Incense Coils for Garden Patio Camping
- Price
- £11.27
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 5mo ago
Citronella Coils 5PCS XXL Large Citronella Incense Coils Outdoor
- Price
- £9.70
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 5mo ago
Anbar Citronella Incense Coils for Outdoor Living - Handmade Natural Coils for Patios Camping Backyards & Gardens. Long Burning 5-7 Hours (24)
- Price
- £5.64
- Rating
- 3.9/5
- Reviews
- 64
- Age
- 6mo ago
Anbar Citronella Incense Coils for Outdoor Living - Handmade Natural Coils for Patios Camping Backyards & Gardens. Long Burning 5-7 Hours (48)
- Price
- £7.29
- Rating
- 3.9/5
- Reviews
- 64
- Age
- 6mo ago
Scent-Hi Citronella Coils Long-Lasting Lemongrass Scent with Natural Citronella Essential Oil Citronella Incense Coils for Home Outdoor Garden Camping 20Pcs
- Price
- £7.36
- Rating
- 3.9/5
- Reviews
- 1,624
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 flat
Sellers
47
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
23%
- HERBTALE20%
- SCENTORINI20%
- Anbar11%
- Esschert11%
- Euphoric Gifts8%
- 2you7%
Mosquito Coils demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.5×
Top Mosquito Coils search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- mosquito coils20K/yr
- citronella coils9K/yr
- mosquito coils outdoors9K/yr
- mosquito coil7K/yr
- citronella coils outdoor4K/yr
- citronella coil3K/yr
- citronella incense coils3K/yr
- mosquito repellent coils3K/yr
What reviews say buyers love and hate about Mosquito Coils
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Great smell”
“Reasonably priced”
“Effective”
“Ease of use”
“They last for ages”
What buyers complain about
64% of reviews“Very fragile”
“The coils are much larger than expected”
“Cheap rubbish”
“not half as thick or big”
“These do not kill biting insects”
Mosquito Coils return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Mosquito Coils questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
