Mosquito Coils
MaybeSearch demand grew +474.2% this quarter. But prices span $3.54–$11.27, mostly outside the sweet spot, so Mosquito Coils is a Maybe.
- Flapen Score
- 63 / 100Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 5163
- Market size
- £46K/yr57K searches / yr
- 90-day growth
- +474.2%search demand this quarter
- Competition
- 54%top-5 click share · 15 brands · 47 sellers
Flapen Score
Mosquito Coils against its category
The dotted line is the Home & Garden average. Past it, Mosquito Coils is stronger. Inside it, weaker.
Market
The Mosquito Coils market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mosquito Coils 57K times last year and spent an estimated £46K. The top 5 brands take 70% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
11.0% of searches ended in a purchase last week.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +474.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- +474.2%
- Conversion, latest week
- 11.0%
- Market size, estimated
- £46Ka year
- Peak month
- July14.5× the quietest month
- Top search term
- mosquito coils20K searches a year
02 · Price
A sale here is worth £7.30.
Listings sell for £7.30 on average, from £3.54 to £11.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.30 that is £730 to £2K a year per listing.
- Average price
- £7.30under the $15 to $100 sweet spot
- Price range
- £3.54–£11.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £730–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #317 within Plant Protection & Pest Control. It carries 852 reviews at 3.98 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 86%
- Out of stock, average day
- 7.4%
- Average rank
- #317in Plant Protection & Pest Control
- Average rating
- 3.98 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 852per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 3 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Mosquito Coils products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SCENTORINI Citronella Coils with Metal Holder 48 Count Outdoor Incense for Garden Patio Balcony Camping BBQs and Summer Evenings Plant-Based Citronella Fragrance
- Price
- £7.78
- Rating
- 4.1/5
- Reviews
- 7,455
- Age
- 5y ago

Citronella - Spiral - Metal Holder - 10 pieces (Design May Vary)
- Price
- £5.28
- Rating
- 4.2/5
- Reviews
- 2,071
- Age
- 15y ago

Citronella Coil Citronella Incense Coils Outdoor Patio - Perfect For BackYards Camping (Contains 48 coils & 2 Stands)
- Price
- £7.96
- Rating
- 3.9/5
- Reviews
- 598
- Age
- 1y ago

Anbar Citronella Incense Coils for Outdoor Living - Handmade Natural Coils for Patios Camping Backyards & Gardens. Long Burning 5-7 Hours (24)
- Price
- £5.64
- Rating
- 3.9/5
- Reviews
- 64
- Age
- 6mo ago

Mosquito & Insect Repellent Spiral coils for Outdoor use Garden Patio Camping. Made in the UK from Recycled Material (Pack of 10 Coils).
- Price
- £5.88
- Rating
- 4.2/5
- Reviews
- 112
- Age
- 3y ago
Trending
90-day click momentum
DERDUFT Citronella Incense Coils 48 Spirals with 2 Holders - Long Lasting Outdoor Spiral Coils Fresh Citronella Lemongrass Scent for Garden Patio Backyard Camping Picnic Up to 4-5 Hours
- Price
- £6.99
- Rating
- 3.7/5
- Reviews
- 286
- Age
- 7mo ago

Anbar Citronella Incense Coils for Outdoor Living - Handmade Natural Coils for Patios Camping Backyards & Gardens. Long Burning 5-7 Hours (48)
- Price
- £7.29
- Rating
- 3.9/5
- Reviews
- 64
- Age
- 6mo ago

Anbar Citronella Incense Coils for Outdoor Living - Handmade Natural Coils for Patios Camping Backyards & Gardens. Long Burning 5-7 Hours (24)
- Price
- £5.64
- Rating
- 3.9/5
- Reviews
- 64
- Age
- 6mo ago

Citronella Coils 5PCS XXL Large Citronella Incense Coils Outdoor
- Price
- £9.70
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 5mo ago

Citronella Coils 432Hour Citronella Incense Coils with 4 Holders Incense Coils Outdoor with Citronella Oils Lemongrass Scent Coils 48 Pcs Incense Coils for Garden Patio Camping
- Price
- £11.27
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 5mo ago
Newest
by launch date
Citronella Coils 432Hour Citronella Incense Coils with 4 Holders Incense Coils Outdoor with Citronella Oils Lemongrass Scent Coils 48 Pcs Incense Coils for Garden Patio Camping
- Price
- £11.27
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 5mo ago

Citronella Coils 5PCS XXL Large Citronella Incense Coils Outdoor
- Price
- £9.70
- Rating
- 4.3/5
- Reviews
- 26
- Age
- 5mo ago

Anbar Citronella Incense Coils for Outdoor Living - Handmade Natural Coils for Patios Camping Backyards & Gardens. Long Burning 5-7 Hours (24)
- Price
- £5.64
- Rating
- 3.9/5
- Reviews
- 64
- Age
- 6mo ago

Anbar Citronella Incense Coils for Outdoor Living - Handmade Natural Coils for Patios Camping Backyards & Gardens. Long Burning 5-7 Hours (48)
- Price
- £7.29
- Rating
- 3.9/5
- Reviews
- 64
- Age
- 6mo ago

Scent-Hi Citronella Coils Long-Lasting Lemongrass Scent with Natural Citronella Essential Oil Citronella Incense Coils for Home Outdoor Garden Camping 20Pcs
- Price
- £7.36
- Rating
- 3.9/5
- Reviews
- 1,624
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
47
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
54%
Top 20: 98%
Open market
23%
- HERBTALE20%
- SCENTORINI20%
- Anbar11%
- Esschert11%
- Euphoric Gifts8%
- 2you7%
Demand
Mosquito Coils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.5×
Search terms
Top Mosquito Coils search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mosquito coils20K/yr
- citronella coils9K/yr
- mosquito coils outdoors9K/yr
- mosquito coil7K/yr
- citronella coils outdoor4K/yr
- citronella coil3K/yr
- citronella incense coils3K/yr
- mosquito repellent coils3K/yr
Reviews and returns
What reviews say buyers love and hate about Mosquito Coils
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very fragile
They are a bit brittle
They are incredibly flimsy
The coils are much larger than expected
They are large
very small
Cheap rubbish
Very poor quality product - the coils are thin
Unacceptable quality
not half as thick or big
It can be s bit tricky getting one out as they are thin and brittle
These thin Anbar mosquito
These do not kill biting insects
It's always hard to judge the effectiveness of insect repellents
I always get bitten by mosquitoes
Love
Great smell
Nice and long lasting smell
The scent feels fresher than I expected
Reasonably priced
great price
Excellent value for money
Effective
It works
Work well
Ease of use
Easy to use - simply separate a coil from the pack, place on the provided stand, light and job done
The coils are easy to light
They last for ages
The build quality appears sturdy, with coils that hold their shape well during handling and burning
Long lasting, simple to use, and handy to keep around for summer evenings and camping trips
Return
0.4% Return rate 12% Fixable by listing
Very fragile
They are a bit brittle
They are incredibly flimsy
the fragrance is not very strong
not pleasant smelling
give off a very pungent scent
broken and breaks easily
breaks up and after burning for 15 minutes it goes out even when indoors
they just dont last quite as long
Cheap rubbish
Very poor quality product - the coils are thin
Unacceptable quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mosquito Coils questions
Answered from the same tracked data.









