Is mosquito coils profitable to sell on Amazon United Kingdom?

The niche generates £46K/yr across 22 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +474.2%. Flapen's verdict: Worth a look (63/100).

How competitive is the mosquito coils niche?

15 brands and 47 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in mosquito coils?

Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.4%.

When does demand for mosquito coils peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 14.5× the quietest.

What does it cost to enter the mosquito coils niche?

Listings span £3.54–£11.27; the average listing price is £7.30 (sweet spot $15–$100). The average incumbent carries 852 reviews — the moat a new listing must climb.

mosquito coils

Worth a look

Shows demand growing +474.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+474.2%

90-day search growth — must beat 0% to launch

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good852.36

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.30

avg listing price — sweet spot $15–$100

Market size

Bad£46K

£46K/yr · 57K searches

Price range

Bad£3.54–£11.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, mosquito coils is a £46K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 63/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

mosquito coils market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: £37K–£44K; units × avg price
Conversion rate: 11.0%
Avg BSR: #317
Page quality: 0%
Prime: 86%
Sponsored: 86%
Out of stock: 7.4%
Avg brand age: 41 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

54%

Top 20: 98%

Open market

23%

HERBTALE20%
SCENTORINI20%
Anbar11%
Esschert11%
Euphoric Gifts8%
2you7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +474.2% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.5×

Open Trend

Top mosquito coils search terms

mosquito coils20K/yr +264.6%9.4% conv.
citronella coils9K/yr >1,000%9.8% conv.
mosquito coils outdoors9K/yr +708.0%11.6% conv.
mosquito coil7K/yr +333.0%7.4% conv.
citronella coils outdoor4K/yr +912.2%10.6% conv.
citronella coil3K/yr +756.4%9.0% conv.
citronella incense coils3K/yr +832.0%9.7% conv.
mosquito repellent coils3K/yr +445.4%7.9% conv.

All search terms

Top mosquito coils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SCENTORINI Citronella Coils with Metal Holder 48 Count Outdoor Incense for Garden Patio Balcony Camping BBQs and Summer Evenings Plant-Based Citronella Fragrance

SCENTORINI£7.784.1★7,455 rev

Citronella - Spiral - Metal Holder - 10 pieces (Design May Vary)

Esschert£5.284.2★2,071 rev

Citronella Coil Citronella Incense Coils Outdoor Patio - Perfect For BackYards Camping (Contains 48 coils & 2 Stands)

HERBTALE£7.963.9★598 rev

Anbar Citronella Incense Coils for Outdoor Living - Handmade Natural Coils for Patios Camping Backyards & Gardens. Long Burning 5-7 Hours (24)

Anbar£5.643.9★64 rev

Mosquito & Insect Repellent Spiral coils for Outdoor use Garden Patio Camping. Made in the UK from Recycled Material (Pack of 10 Coils).

Euphoric Gifts£5.884.2★112 rev

Newest

by launch date

Citronella Coils 432Hour Citronella Incense Coils with 4 Holders Incense Coils Outdoor with Citronella Oils Lemongrass Scent Coils 48 Pcs Incense Coils for Garden Patio Camping

KIYTARBOO£11.2740 rev

5mo ago

Citronella Coils 5PCS XXL Large Citronella Incense Coils Outdoor

AOTOIE£9.7026 rev

5mo ago

Anbar Citronella Incense Coils for Outdoor Living - Handmade Natural Coils for Patios Camping Backyards & Gardens. Long Burning 5-7 Hours (24)

Anbar£5.6464 rev

6mo ago

Anbar Citronella Incense Coils for Outdoor Living - Handmade Natural Coils for Patios Camping Backyards & Gardens. Long Burning 5-7 Hours (48)

Anbar£7.2964 rev

6mo ago

Scent-Hi Citronella Coils Long-Lasting Lemongrass Scent with Natural Citronella Essential Oil Citronella Incense Coils for Home Outdoor Garden Camping 20Pcs

Scent-Hi£7.361,624 rev

7mo ago

What buyers say about mosquito coils

What buyers praise and complain about, mined from review topics.

What buyers love

Smell24%

“Great smell”

Value For Money13%

“Reasonably priced”

Efficiency8%

“Effective”

Ease Of Use8%

“Ease of use”

Durability6%

“They last for ages”

Quality-Overall6%

“They feel well made”

Advertised Vs Actual Product4%

“Does the product work as advertised/expected: Yes”

Strength3%

“effective”

Suitable For Indoor2%

“Theyre also really handy for outdoor meals or just sitting outside in the evening when you want the space to feel more comfortable”

Pest/Insect Control2%

“Long Lasting bug free area”

What buyers complain about

Strength19%

“Very fragile”

Size-Overall8%

“The coils are much larger than expected”

Quality-Overall8%

“Cheap rubbish”

Thickness5%

“not half as thick or big”

Pest/Insect Control5%

“These do not kill biting insects”

Smell5%

“the fragrance is not very strong”

Durability5%

“broken and breaks easily”

Functionality-Overall4%

“Okayish not helping for the purpose”

Flammable3%

“Once a small flame is achieved then blow it out”

Design-Overall2%

“The design is awful”

Top return reasons

Strength12%

Smell11%

Advertised Vs Actual Product10%

Durability10%

Quality-Overall9%

Functionality-Overall8%

Flammable7%

Defective Material/Parts6%

Thin4%

Pest/Insect Control4%

Common questions

Is mosquito coils profitable to sell on Amazon United Kingdom?: The niche generates £46K/yr across 22 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +474.2%. Flapen's verdict: Worth a look (63/100).
How competitive is the mosquito coils niche?: 15 brands and 47 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in mosquito coils?: Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.4%.
When does demand for mosquito coils peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 14.5× the quietest.
What does it cost to enter the mosquito coils niche?: Listings span £3.54–£11.27; the average listing price is £7.30 (sweet spot $15–$100). The average incumbent carries 852 reviews — the moat a new listing must climb.