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Mosquito Bits

Fail

The top 5 brands take 97% of clicks, so Mosquito Bits is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£83K/yr78K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
85%top-5 click share · 6 brands · 38 sellers

Flapen Score

Mosquito Bits against its category

The dotted line is the Home & Garden average. Past it, Mosquito Bits is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mosquito Bits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mosquito Bits 78K times last year and spent an estimated £83K. The top 5 brands take 97% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
6.9%
Market size, estimated
£83Ka year
Peak month
November1.4× the quietest month
Top search term
mosquito bits57K searches a year

02 · Price

A sale here is worth £15.50.

Listings sell for £15.50 on average, from £4.23 to £42.15. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £15.50 that is £4K to £8K a year per listing.

Average price
£15.50inside the $15 to $100 sweet spot
Price range
£4.23–£42.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #95 within Plant Protection & Pest Control. It carries 3,033 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#95in Plant Protection & Pest Control
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,033per listing
Listings tracked
9

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Mosquito Bits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

38

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Summit70%
  • PLANT NURSE14%
  • Detox Organica8%
  • Blooven3%
  • Baby Bio3%
  • Zero In3%
  • Open — no brand owns it (0%)

Demand

Mosquito Bits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mosquito Bits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mosquito bits57K/yr
  • mosquito bits fungus gnats uk8K/yr
  • bti6K/yr
  • bacillus thuringiensis israelensis6K/yr

Reviews and returns

What reviews say buyers love and hate about Mosquito Bits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control34%

didnt kill anything bugs on the plants

Doesnt work on fungus gnats

Nothing to attract the flies to these

Functionality-Overall20%−0.42

Didn't work for me

Not effective

Limited efectiveness

Adhesion/Stickiness9%−0.01

Very sticky

If regular sticky tape doesnt work

Not sticky enough

Value For Money6%−0.04

Its not cheap so I was hopeful

a bit overpriced

Overall, effective and convenient, just a bit pricey for what it is

Smell5%−0.04

the smell is unpleasant

There is a mild odour

It stinks

Love

Pest/Insect Control24%

They capture pests effectively

So yes the fly traps are very good

Very good traps

Advertised Vs Actual Product19%+2.13

Works as described

As advertised

Exactly what I ordered

Quality-Overall11%+1.31

Excellent product

reliable

Good quality

Value For Money10%−0.04

Good price

Excellent value for money

Great value

Ease Of Use8%+0.34

Easy to use

Simple to use with the spray bottle

very easy to dispose of definitely

Return

0.1% Return rate 19% Fixable by listing

Functionality-Overall44%▄█▄▄█▃

Didn't work for me

Not effective

Limited efectiveness

Size-Overall10%▁▁▄▄▁█

Quite big

it's simply not fit for purpose

Bigger than expected

Advertised Vs Actual Product8%▁▁▁█▁▇
Value For Money7%▆▁█▅▁▁

Its not cheap so I was hopeful

a bit overpriced

Overall, effective and convenient, just a bit pricey for what it is

Smell6%▁▁▁▁▁█

the smell is unpleasant

There is a mild odour

It stinks

FAQ

Common Mosquito Bits questions

Answered from the same tracked data.